Key Result Areas: Revenue: To achieve a business of USD $12 million (approx. INR 100 Cr) per annum from SMB commercial PC business through channel partners.  Channel Management: To retain and grow the current channel partners through continuous engagement in line with organizational objectives. Identify the gap in the channel coverage, devise a strategy and execute the plan for maximum coverage by partner acquisition, onboarding and smooth transition in to the ecosystem.  Customer: The SMB customer segment in different verticals is being targeted for commercial PC business with the help of channel partners. The leading verticals are education, IT &ITES, pharma, healthcare, startups and graphic designing companies. To achieve business objectives through customer retention, acquisition, engagement, growth and customer satisfaction.  Product: The product range included commercial desktops, laptops, workstations, thin clients, standalone monitors, accessories and services. The key performance metric was product mix, premium mix and seamless execution of business plans around new product introduction across product lines.  Stakeholder Management: To engage with key internal stakeholders to share market insights, customer feedbacks to internal teams namely category managers, service team, distribution managers for continuous support to execute business plans.

 To achieve the revenue of USD $5 million (approx. INR 40 Cr) per annum from SMB commercial channel through distribution and end customer sales through indirect channel.  Consistently achieved the revenue and desired growth through sales of the products namely – A3 photo copiers, A4 single function and multi-function printers in mono and color, scanners and range of printers for SOHO segment.  Established HP – A3 photocopier business in AP, TS and TN from ground zero through appointment of new distributors from competition. Won many appreciations and awards for the performance.  Gained market share from legacy A3 photocopier players in the market and became second player in the region within 3 years of the product launch. Won the “Shining star award” twice for the significant achievement.  Doubled A3 and A4 business in FY 20 over FY19 in AP & TG through seamless execution of channel strategy by addition of new partners to address the gap in the market.

To achieve desired management business objectives from each category through exclusive Samsung brand stores, MBOs and distribution under Hyderabad branch. Responsible for sales of Digital appliances namely refrigerators, washing machines, microwave ovens, air conditioners and vacuum cleaners.Ensure complete range of products is displayed as per direction of the product management group for each category at store level and increase in display share and counter share. Monitor the store level visual merchandising, BTL activities by coordinating with the regional marketing team.Focus on the training and monitor the performance of Samsung product consultants at stores from time to time. Execution of partner specific/product category specific schemes through proper communication and ensure full participation of targeted channel.Work closely with distributors for roll out of schemes, participation of retailers, and settlement of schemes on monthly basis and ensure no pendency is there in the market.Evaluation of distributor performance and suggest corrective action from time to time based on ROI, numeric distribution, weighted distribution, monitoring of sell in and sell through data, feet on street, fill rate of manpower, lead time to service orders.To budget and execute distributor territory specific marketing activities with the help of regional marketing team.To create an environment that sustains and encourage high performance through effective review mechanism, motivate teams in optimizing their contribution levels.

Responsible for sales of Dulux brand of exterior and interior decorative paints from Andhra Pradesh based out of Hyderabad through institutional/channel sales.Generate business from builders, construction companies, corporates, hotels, hospitals Govt. bodies, repainting housing societies and educational institutions, thereby achieving desired growth/share. Planning of territory specific, vertical specific and product mix specific KPIs and action plans to achieve them. Forecasting of stock to ensure availability of products across depots. Monthly planning of sales, collections and business development activities of territories and reviewing the performance of executives’ vis-à-vis plan.Follow structured approach in business development through sampling, product approvals, specifying Dulux brand of products and execution of projects. Recruiting, mentoring, motivating, and training a team of 8 front line sales personnel, thereby ensuring productivity & performance. To retain premium applicators and add new competition applicators through contractor engagement program. Achieved the desired YoY volume growth of 24%.Increased the share of business from premium builders namely Aparna Constructions & Estates Ltd, and Vertex Homes Pvt.Ltd., Instrumental in converting builders from competition and retained major key accounts resulted in increased share of business from builders in Hyderabad city. Played a pivotal role in entering in an annual rate contract with major regional corporate accounts like Dr.Reddy’s Laboratories Ltd., Infosys and NCC generated additional new business volume of 138 KL for the year 2012.Increase in contractor engagement by 15% in 2012 and added 3 premium applicators from competition. Made strong inroads and established business in Government accounts namely DRDO, CPWD, Railways and Satish Dhawan Space Center, Sriharikota in 2012 and added v0lume of 75 KL of new untapped business.

Responsible for sales of Powder Coatings brands namely Apcoshield and Hawcoplast from territories of Chennai, Bengaluru, Hyderabad, Coimbatore and Cochin.Responsible for Channel sales, expand dealer network, Key accounts and OEMs, thereby achieving desired growth.Acquire large competition OEMs through new shade development, new product developments, line trials, approvals and commercialization. Acquire competition channel partners through higher margins and right product mix. Ensure timely resolution of customer complaints and suggest required changes to Product Management Group.Administration of depots, C&F operations at Chennai, Bengaluru and Hyderabad.To recruit, train and manage a team of 5 sales personnel. -The territory was grown at CAGR of 12.5% during the tenure.-Established the products in genset OEMs and increased the share to 30%. -Increased the reach and service in the market by appointing 5 new channel partners in the territory. -Won the Best Zone award for the FY 07-08 for performance on all critical business parameters.

-Promoted Physical Security Equipment Products, Banking Automation products to key accounts, other institutional customers and generated a business of 6 cr.-Responsible for achieving sales objective of the division from assigned territories of Telangana, Rayalaseema and Andhra through corporate sales, key accounts and channel sales. -Received orders from major key accounts like SBH and SBI at higher margins and converted strong competitor accounts to key accounts. -Successfully participated and also initiated wholesale dealers to participate in various trade exhibitions.