Digital Marketing Analyst
Bengaluru Area, India
Responsibilities:Creating strategies to increase online traffic to the organization as well as clients websites.Tracking the conversions and improving the percentages and numbers.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Design, build and maintain company social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and… Show more Responsibilities:Creating strategies to increase online traffic to the organization as well as clients websites.Tracking the conversions and improving the percentages and numbers.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Design, build and maintain company social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Collaborate with agencies and other vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Identifying target audiences and devising digital campaigns that engage, inform and motivate.Optimize landing pages and user funnels.Continuously perform A/B and multivariate experiments.Setup and optimize Google Adwords campaigns and social channels paid campaigns.Managing online brand and product campaigns to raise brand awareness.Improving the usability, design, content and conversion of the company website.Responsibility for planning and budgetary control of all digital marketing.Evaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing. Show less