Ravi Ramasamy Email & Phone Number

Gainesville, FL, US

• Lead global GTM strategies and initiatives for key products, including TriVerse Knee, Activit-E Antioxidant Poly, and Truliant ExacSets, significantly enhancing market presence and brand visibility.
• Drive the growth and expansion of the Truliant knee implant across diverse markets, including the US, EU, and Asia, by fostering strong collaborations with regional and country leaders.
• Achieved remarkable double-digit growth in the US market for 2023, exceeding target objectives for the Knee product portfolio through superior strategic planning and market insight.
• Innovate and implement data-driven marketing strategies, leveraging analytics to refine product positioning and drive increased market share and customer engagement.

Westwood, MA, US

• Directed a global adult learning institution, crafting strategies, structures, and processes that enhanced the Sales Force Effectiveness (SFE) for over 300 customer-facing internal teams and elevated professional.
• Implemented Brainshark BigTinCan, integrating a sales enablement and readiness platform with a Learning Management System (LMS) for streamlined digital learning, improving training and engagement.
• Launched Insights Discovery-based Consultative Selling Skills model, a persona-driven approach that refined sales tactics, leading to more targeted and effective sales strategies.
• Developed a global competency framework, facilitating localized training solutions and fostering a unified yet adaptable educational approach organization-wide.

Warsaw, Indiana, US

• Oversaw a $450 million primary knee portfolio, then transitioned to managing an $866 million recon portfolio, spearheading the establishment of the Zimmer Biomet Academy to drive SFE strategy across Asia Pacific.
• Generated $25 million in revenue during the first year through successful New Product Introduction (NPI) launches for hip and knee implants in Asian markets.
• Developed a comprehensive five-year strategic plan, including a detailed marketing playbook for focus brands and a new product launch cadence, driving NPD and portfolio growth.
• Delivered over 100 presentations to Asian professional surgeons, effectively communicating product value and benefits.
• Conducted data analysis to inform strategic revenue-driving initiatives, including launch strategies and go-to-market strategies.

Watford, Hertfordshire, GB

• Earned 3 U.S. Patents for innovative Knee Instrument Designs, demonstrating my dedication to advancing orthopedic innovation with strategic creativity and insight.
• Led strategic initiatives for the value segment in emerging markets, creating market-specific NPD projects and innovating in market entry processes.
• Conceptualized and launched the ANTHEM Knee system, achieving $40 million in annual revenue within three years.
• Pioneered the development and implementation of "Touch Surgery," an innovative interactive digital tool (iOS/Android app) designed for Medical Education (MedEd) and Sales Training.
• Collaborated closely with select developer surgeons and Key Opinion Leaders (KOLs) while overseeing contracts with healthcare professionals.
• Leveraged Product Life Cycle Management (PLM) software for NPD planning, managing Design History Files (DHF), and securing stage-gate project approvals.

Raynham, MA, US

• Spearheaded new product launches, strategic forecasting, and optimized portfolio/product mix for maximal impact.
• Pioneered sales force training and development initiatives to elevate team performance.
• Proactively managed Key Opinion Leaders (KOLs) to drive market influence and brand credibility.
• Strategically engaged in trade participation, branding, and sales promotion efforts to amplify market presence and sales growth.

New Brunswick, NJ, US

Pioneered strategic initiatives targeting emerging markets, spearheading product creation and acquisition tailored for Tier II markets in China and India. Championed a Blue Ocean strategy, driving business growth and market penetration.

Seattle, Washington, US

Johnson & Johnson Medical India, overseeing dynamic sales strategies and leading a high-performing team across Southern India to drive revenue growth and market penetration for the full DePuy portfolio.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Science - Bs, Biochemistry & Microbiology