Todd Schrader Email and Phone Number
I believe that Marketing Excellence: • Is repeatable and fun!• Takes hard work, passion and discipline.• Is built on a foundation of insights gained from robust Voice of Customer activities. • Is directly connected to long term strategic goals and vision. • Is a team sport. I’m a solutions-driven, growth-focused strategic marketing leader with demonstrated success across multiple industries including Medical Device / Healthcare and Consumer Products. I have extensive experience managing marketing, product development, product management, branding and sales teams to achieve full business potential. Known for being strategic, positive and focused on achieving Marketing Excellence. On Leadership: Throughout my career, I have been surrounded by great leaders, and have built my own style of leadership inspired by their examples. My philosophy of leading is servant-style - I am there to help my team achieve, and be agile in making sure that I set them up for success, whether they need encouragement, simple listening, pushing to hit a stretch goal or even taking a tactical pause to reassess. We win as a team, together. Furthermore, I am a big believer in teams and individuals taking ownership. For this to work, you can’t just pass down an agenda. Team members need to play an active role in creating the vision, strategy and goals. Only then are individual goals created that ladder up to the big picture. Strengths:Growth Strategy ● Global Marketing & Sales Management ● Team Building ● Product Development ● Product Management ● Commercialization Planning & Execution ● Voice of Customer ● Cross Functional Team Leadership ● Advertisement & Marketing Promotion ● B2B & B2C ● Thought Leader & KOL Panel Management ● New Product Launch ● Brand Positioning & Awareness ● P&L ● Market Segmentation ● Strategic Planning ● Upstream & Downstream Portfolio Marketing ●
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Marketing Director - ShoulderExactech 2022 - PresentGainesville, Fl, UsIt is privilege to work on the Equinoxe Brand of Shoulder Arthroplasty Products. Team Equinoxe is fully committed to Product Innovation, Medical Education and providing our Surgeons with all the tools and resources to drive better patient outcomes. To date, the Equinoxe Shoulder Arthroplasty system has been implanted 150,000 times and over 47% of our cases are now being implanted utilizing the GPS Navigation System.In addition, our commitment to Clinical Research is unparalleled in orthopaedics. We have over 15,000 patients enrolled in our database from over 40 international collection sites since 2004 on a single implant system. The Equinoxe system has over 280 total peer-reviewed publications to our name. I know of no other implant system who can say the same. Surgeons treating patients with the Equinoxe System do so with utmost confidence.
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Director Of Marketing, TraumaStryker 2010 - 2022Kalamazoo, Mi, UsThis is truly one of the most incredible opportunities I’ve had in my career. Our mission is to help our customers rebuild lives after patients suffer from orthopedic trauma. It has been a privilege to work alongside talented surgeons, healthcare providers, hospitals and health systems to make healthcare better.My role is to direct and motivate a highly talented team of marketers and value-added program managers. Reporting directly to me are two group product managers, a senior program manager and a business intelligence analyst. Our team’s focus is to align our marketing activities to the strategic plan. This includes:• Discovering new products and bringing them into the market from inception through commercialization. • Providing our selling organization with the tools they need to outpace the market and take share• Driving customer intimacy in close coordination with KOLs, surgeon advisory boards/panels, sales, finance, R&D, communications and medical education teams. Planning and executing multi-channel communications programs including LinkedIn, Instagram and print media. Our products include intramedullary nails, plates & screws, external fixation, and deformity correction products as well as arthroplasty for the shoulder, hand, wrist & elbow. Key brands are Gamma, T2 Alpha, Hoffmann, VariAx, and PRO Pelvis.Over the past 10 years, the team delivered something we can all be proud of: Compound Annual Growth of 8% (2.5X market). Together, we can say we are the fastest growing company in Trauma, and we are making a difference in patients’ lives. -
Division Vice PresidentFujifilm Holdings America Corporation 2008 - 2010Valhalla, New York, UsFuji was a great opportunity for me to put my stamp on an organization and take the lead in bringing consumer products to the market. I was promoted to lead the division which included operational responsibility for sales, marketing, advertising & communications, finance, supply chain and, service. Our customers included world class retailers such as Amazon, Walmart, Target, Costco and Best Buy. My role was to lead the team in creating our shared vision to drive growth, market share increases and profitability. We reorganized the division to drive efficiencies and speed up decision making:• Shifted supply chain group from shared service to a dedicated team within the business unit. Changed factory orders from monthly to weekly cadence resulting in reduced lead times.• Separated communications team from a shared service leading to dramatically improved creative executions. Consolidated product management and training group to a single integrated team.• While I was in this position, the team improved our share of digital cameras by 24%, improved bottom line profit by $14M, reduced headcount by 18%, and reduced inventory months of supply by 40%. $300M in revenue. -
Vice President Of SalesFujifilm Holdings America Corporation 2006 - 2007Valhalla, New York, UsIn this role, I managed a talented team of 24 employees. Direct reports were the VP National Accounts and VP Regional Accounts. We implemented account-specific P&L reviews ensuring focus on the most profitable accounts.I oversaw all operations associated with budgeting, forecasting, product allocations, MDF, Co-op (vendor) management, and MAP policy development. While in the position, our accomplishments included:• Overall sales revenues grew 26% vs. prior year, which was 3X industry growth. At the same time, our average selling price increased by 2% (compared to an overall industry decline of 12%).• Increased the number of retail outlets carrying our products by 97%.
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Sr. Vp Sales & MarketingKonica Minolta 2005 - 2006Ramsey, Nj, UsI was promoted to this position after we created a new, high-performing marketing team for the division. I led all sales and marketing operations for a $240M Photo Imaging product line, including digital cameras, photo kiosks, one-hour mini labs that traded to a wholesale club, grocery/drug chains, mass merchants, cruise lines and distributors.A few of our major accomplishments include the following:• Lessened sales headcount from 76 to 58 by shifting to National & Regional Accounts Structure.• Exceeded top-line sales vs. budget reversing a 3-year trend.• Reduced closeout inventory by 71% and improved gross profit by 28%. -
Vice President MarketingKonica Minolta 2004 - 2005Ramsey, Nj, UsI started my career at Konica Minolta just after Konica acquired the iconic Minolta camera brand. My focus was to reorganize two disparate marketing departments into one cohesive unit, post-merger. We built new processes from the ground up including inventory management, marketing communications, and metrics-based product allocations. We rewrote job descriptions and redeployed personnel across functions to ensure teamwork and a smooth transition to the new company.
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Vice President Of Strategic MarketingSony Electronics 1998 - 2004San Diego - Us | Tokyo - Jp, UsSony was and still is an iconic brand and a great company. I was recruited into Sony to lead their portable audio division. Much of what I learned about branding, leadership and finance was taught to me by their leaders. Ultimately, I was promoted to the role of VP of Strategic Marketing. My responsibility was to oversee all marketing activities for a $800M Portable Audio product line. I had full accountability for the $40M marketing budget towards branding, advertising, public relations, promotions, and MDF funds.Key accounts were Walmart, Target, Amazon, Best Buy, and Costco.What I am most proud of is that we were able to strengthen our #1 share position from 33% to 36% while increasing average selling price to 26% over the industry average. In addition, we generated $110M in sales of our S2 product line. Grew Psyc brand from $3 million to $84 million in the first year, and to $100 million in the second year.Prior experience as Director of Marketing, Product Manager, Sales Representative and National Sales Manager at various organizations.
Todd Schrader Education Details
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Albright CollegeBusiness Administration -
Harvard Business SchoolGlobal Leadership Program - Stryker
Frequently Asked Questions about Todd Schrader
What company does Todd Schrader work for?
Todd Schrader works for Exactech
What is Todd Schrader's role at the current company?
Todd Schrader's current role is Marketing Executive | Product Development, Roadmap & Commercialization | Product Management | P&L | Business Growth & Development | Talent Development | Team Builder | Healthcare Executive | Stryker | Equinoxe | Exactech.
What schools did Todd Schrader attend?
Todd Schrader attended Albright College, Harvard Business School.
Who are Todd Schrader's colleagues?
Todd Schrader's colleagues are Shannon V., Nicholas Bennett, Brett Kuchel, Richard Andrews, Jason Vanbibber, Lloyd Haines, Cathie Stephan.
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