Led financial function to create growth in the subscription and recurring revenue business. Created ARR KPIs to improve customer LTV. I played a pivotal role in turning around the company by implementing strategic financial strategies and influencing product mix to drive growth and profitability. I managed multiple functions and collaborated across teams to ensure the company's performance aligned with expectations in a PE-backed healthcare environment.

Responsible for the financial planning & analysis, Budget, Controls, Measurement of investment, decision support and financial reporting function And as a member for financial leadership team, Manage a team of professionals responsible for developing and delivering solutions to improve campaign performance, Measure the outcome, Maximize customer LTV, lower churn, and drive customer adoptions/ behavior. Collaborated with cross functional stakeholders to define analytic, measurements, Multi touch attribution, create use cases and share insights

- Played role of Fractional CEO, CRO and CFO on an interim period to facilitate executive transition-LARGE ENGINE MANUFACTURE – Restructure Global after Sales Marketing Operations: Recruited by global SVP of After Market sales leader to revamp the parts & services sales through dealer channels. Through innovative framework and product strategy able to address the concern of competition by cheaper price, counterfeit. Recognized by CEO for creating the right incentive structure for channel along with data driven product bundling, pricing decision frameworks. Able to deliver increased sales to the tune of $100M annually and increased the profit margin by 3% on all sales globally-FINTECH START UP – Go to Market Strategy Creation: Recruited by the board to act as an interim CEO and create necessary infrastructure/strategy to be able to go live in 6 months. Through agile project management and superior planning of activities able to launch product in 6 months with operational plan for 3 Yrs. Raised $2.5M growth capital by presenting a new growth strategy-GLOBAL HEALTHCARE COMPANY – Operation Plan Revamping: Exercised strategic foresight across product pricing to secure and maintain a profitable growth position for the company, running counter-current in response to the global economic downturn to maintain strong sales. Set the company for multi-year improvement in market share -SAAS TECHONOLGY COMPANY – Sales Process Improvement: Increased global sales growth from below 10% to 25%+ within three years by restructuring sales process, CRM tools and KPI tracking. Recognized by client for grooming a multinational, multicultural executive solution sales team-Conceptualized and formulated industry point-of-view explaining the behaviors of retail banking customers, led strategic analysis that identified industry relevant consumer behavior drivers- Led strategic planning, international business development, marketing, sales and management services to companies globally

Part of the executive team leading the finance and strategy area of this hyper growth start up based out of Boston. -Executing the company’s financial strategy-Provide strong, forward-looking analytical leadership-Recruit, train, and mentor team and setting up the existing team for future success,-Implementing ERP solution to assist the growth

Led various finance department functions and strategy teams at companies like Fieldglass Inc (acquired by SAP), Asurion Inc and Citi Bank