- Launched new campaign types (e.g., Performance Max) and new ad types (Bing Multimedia Ads) to drive additional growth.- Delivered 60%+ YoY growth in new paid subscribers and ensured 100%+ Return on ad spend (ROAS) from paid channels.- Regularly conducted experiments (A/B tests) to determine what works better. - Identifying new growth opportunities through regular market research with tools like Similar Web, SEMRush, and Mobile Action.- Conducting regular creative research with tools like Facebook Ads Library and Google Transparency Center and developing insights from competitor creatives.- Working with the Creative team to ensure high-quality, data-driven creatives for paid marketing channels.- Collaborating with Product & Data Analytics teams to identify growth opportunities, improve user experience, and increase conversion rates.- Planned for GA4 migration and implemented it with the help of analytics and tech teams.- Regularly syncing with Google and Bing teams to get new updates and external insights for further growth.

- Handled different performance marketing channels, including Google Ads and Microsoft Bing Ads, running various campaign types such as Search, Display, Video, and App (ACi).- Managed all the marketing channels holistically from planning and execution to monitoring and performance evaluation.- Improved conversion rates by 50% by creating and launching new Landing pages with the help of a third-party tool.- Fixed the campaign structure to ensure better learning for campaigns and easy execution.- Improved CTR for search campaigns by 60% through ad group re-structuring and ad-copies improvement.- Led a team of two members, remained open to their thoughts and concerns, and mentored them toward achieving excellence.- Worked on creating automated dashboards (e.g., Google Looker Studio) to simplify reporting performance monitoring and evaluation.

- Worked on acquiring New Users (NUs) and re-engaging existing users through targeted digital marketing channels, including Google and Facebook.- Conducted thorough analysis by comparing target groups across channels to assess channel effectiveness.- Assessed digital ad performance and devised plans to increase the total orders through the Planning-Execution-Evaluation cycle.- Worked on data-driven content creation for digital marketing campaigns.- Prioritized high-value users by gaining insights into their psychological perspective on unique selling points (USPs).- Conducted competitor analysis to gain a competitive advantage in the market.