Understand & define the context in which the customer is making the buying decision, developing the right strategies that build preference among consumers and create campaign which communicates the "moment of satisfaction". Contribute ability to devise marketing activities and define strategies to set up & establish new projects, strengthen brands, and accelerate business growth, combining strong skills in brand, product, digital, channel marketing, new project development, customer engagement, corporate communication, and media planning & buying. Lead & develop strong winning teams to promote products, launch brands and achieve high consumer awareness & satisfaction; identify opportunities, drive strategies and provide tactical business solutions.