Ravi Pratap Singh Email & Phone Number

A senior product manager leading several functional areas in a B2B iPaaS platform for product development and product growth.- Defined product vision, OKRs and strategic roadmaps. Created user journey, defined product metrics and prioritised backlog based on RICE score.- Implemented North Star Metric (NSM) that helped to measure feature success and align teams.- Increased feature adoption of a less used feature by 65% through in-app engagement in 3 months.- Launched a new feature that is used by 40% of Monthly active users (MAU) that reduced user clicks by 50%. Collaborated with designers and research team to conduct user interviews and surveys.- Created a viral feature that will help grow the user base by 20%.- Increased retention by communicating a high value feature to specific segment of users through in-app engagements.- Successfully completed critical customer migrations through email and in-app engagements.

Noida, Uttar Pradesh, India

In my role at Newgen, I discovered needs and problems from interaction with stakeholders/customers/prospects, formulated roadmap and business case and designed valuable solutions/prototypes. I supported engineering development, evangelised marketing/sales/channel partners/presales, strengthened go-to-market strategy, analyst relations and supported prospect sales cases.I led 2 products and a team of 5 product managers on Omnichannel Customer Engagement product. It also involved Natural Language Processing based on machine learning models. The product increased in revenue, doubling over the last few years and garnered analyst recognitions.• Driven product vision, strategy, and roadmap by leading a team of product managers.• Established target segments, positioning and messaging and collaborated with marketing and sales on go-to-market strategy.• Researched and validated a new addressable market for legacy modernization. Developed ROI model on how US insurance companies can achieve 150% ROI over 5 years by shifting to the product’s SaaS offering. • Planned a 3-month digital marketing campaign by collaborating with marketing, sales, and partner teams. Gained a reduction in customer acquisition cost by 60%.• Created profitable SaaS revenue models projected over 5 years to position a new product offering on Salesforce AppExchange platform.• Led Analyst engagements with marketing. This resulted into improved positioning of the product in the market.• Supported sales, channel partners and pre-sales in closing new deals and scaling the product to new geographies.

New Delhi Area, India

• Led 2 products and a team of 5 product managers.• Developed strategic competitive roadmaps and launched and evangelized features that increased the product revenue.• Established product-market fit by launching an AI based MVP for Natural Language Processing that resulted into first client order. Performed market and competition analysis, prioritized features, designed prototype, created test scenarios, labelled data, and led cross-functional teams for the creation of MVP.• Tested new product ideas by creating wireframes/clickable prototypes with UX team, by conducting customer interviews and capturing customer needs.• Led Forrester Analyst engagement with marketing, which resulted into positioning the product as Strong Performers (earlier Contenders) in Forrester Wave Report. I was awarded an Excellence certificate for the achievement.• Attended events and conferences to promote latest product offerings.Areas: Omnichannel Customer Engagement Platform, Customer Communication Management, Machine Learning, Natural Language Processing (NLP), Business Process Automation, Content Management, Low Code Application Platform

Noida, Uttar Pradesh, India

• Performed software solution consulting on multi-channel campaign management for leading BFSI clients; ensured customer requirements are met, owned user acceptance testing, user training and project sign-off; achieved Thumbs Up award for successful closure of deals and projects.• Achieved the highest level of customer satisfaction on every deployment for which I was awarded Random Acts of Customer Engagement certificate, which was provided for exceeding customer expectations and the feedback was collected through Voice of Customer.• Learned a new product from client tech stack in a short span, gathered customer requirements, developed, and delivered the solution to customer’s satisfaction for which I was presented an Achieve Company Excellence (ACE) award.• Took the initiative to story board and create a video demonstrating the project challenges and success which was showcased to senior leadership.Areas: Multichannel Campaign Management System, Marketing Automation, Data warehouse, Predictive Analytics, Data Mining, Reporting, Portrait Dialogue, Portrait Miner, Portrait Customer Analytics, SSRS

Noida Area, India

• As a product owner, developed user stories, led scrum meetings and sprint reviews, and coordinated between Dev and QA for the launch of new software application.• Led a team of 3 QA members and managed test releases and artefacts.• Developed test plans, test cases and test execution reports. Performed testing and reported defects.• Improved processes by taking the initiative to build a new installer which drastically cut down the time for internal environment setups by 70%. For this I was presented Spot Performance award.• Presented the product in town hall.Areas: Enterprise Address Management Solution for USPS delivery codes, ETL, Data warehouse, Sagent Software

Noida Area, India

As a software test engineer, ensured software quality. Joined QA InfoTech when it was a startup.• Led 2 teams of 7 members for manual and performance testing and was assigned as a single point of contact with clients.• Tested peak concurrency of the platform by simulating users and conducting performance load tests.• Attended events and trade shows to promote the company.• Trained and managed trainees (multiples batches of size 15-20) under Software Testing Training program.Areas: E-learning for higher education Cengage (CNOW), K-12, professional, and library markets

Executive Post Graduate Diploma In International Business

Bachelor'S Degree, Electronics And Communication Engineering

Activities and Societies: Sports, Inter-college football team captain, Drama

Cbse, Pcmb

Activities and Societies: General Secretary at School, Debate team, Speeches, Drama, Sports