Ravi Pratap Singh Email & Phone Number

A senior product manager leading several functional areas in a B2B iPaaS platform for product development and product growth.- Defined product vision, OKRs and strategic roadmaps. Created user journey, defined product metrics and prioritised backlog based on RICE score.- Implemented North Star Metric (NSM) that helped to measure feature success and align.

Noida, Uttar Pradesh, India

• In my role at Newgen, I discovered needs and problems from interaction with stakeholders/customers/prospects, formulated roadmap and business case and designed valuable solutions/prototypes. I supported engineering.
• Driven product vision, strategy, and roadmap by leading a team of product managers.
• Established target segments, positioning and messaging and collaborated with marketing and sales on go-to-market strategy.
• Researched and validated a new addressable market for legacy modernization. Developed ROI model on how US insurance companies can achieve 150% ROI over 5 years by shifting to the product’s SaaS offering.
• Planned a 3-month digital marketing campaign by collaborating with marketing, sales, and partner teams. Gained a reduction in customer acquisition cost by 60%.
• Created profitable SaaS revenue models projected over 5 years to position a new product offering on Salesforce AppExchange platform.

New Delhi Area, India

• Led 2 products and a team of 5 product managers.
• Developed strategic competitive roadmaps and launched and evangelized features that increased the product revenue.
• Established product-market fit by launching an AI based MVP for Natural Language Processing that resulted into first client order. Performed market and competition analysis, prioritized features, designed prototype.
• Tested new product ideas by creating wireframes/clickable prototypes with UX team, by conducting customer interviews and capturing customer needs.
• Led Forrester Analyst engagement with marketing, which resulted into positioning the product as Strong Performers (earlier Contenders) in Forrester Wave Report. I was awarded an Excellence certificate for the.
• Attended events and conferences to promote latest product offerings.Areas: Omnichannel Customer Engagement Platform, Customer Communication Management, Machine Learning, Natural Language Processing (NLP), Business.

Noida, Uttar Pradesh, India

• Performed software solution consulting on multi-channel campaign management for leading BFSI clients; ensured customer requirements are met, owned user acceptance testing, user training and project sign-off; achieved.
• Achieved the highest level of customer satisfaction on every deployment for which I was awarded Random Acts of Customer Engagement certificate, which was provided for exceeding customer expectations and the feedback.
• Learned a new product from client tech stack in a short span, gathered customer requirements, developed, and delivered the solution to customer’s satisfaction for which I was presented an Achieve Company Excellence.
• Took the initiative to story board and create a video demonstrating the project challenges and success which was showcased to senior leadership.Areas: Multichannel Campaign Management System, Marketing Automation, Data.

Noida Area, India

• As a product owner, developed user stories, led scrum meetings and sprint reviews, and coordinated between Dev and QA for the launch of new software application.
• Led a team of 3 QA members and managed test releases and artefacts.
• Developed test plans, test cases and test execution reports. Performed testing and reported defects.
• Improved processes by taking the initiative to build a new installer which drastically cut down the time for internal environment setups by 70%. For this I was presented Spot Performance award.
• Presented the product in town hall.Areas: Enterprise Address Management Solution for USPS delivery codes, ETL, Data warehouse, Sagent Software

Noida Area, India

• As a software test engineer, ensured software quality. Joined QA InfoTech when it was a startup.
• Led 2 teams of 7 members for manual and performance testing and was assigned as a single point of contact with clients.
• Tested peak concurrency of the platform by simulating users and conducting performance load tests.
• Attended events and trade shows to promote the company.
• Trained and managed trainees (multiples batches of size 15-20) under Software Testing Training program.Areas: E-learning for higher education Cengage (CNOW), K-12, professional, and library markets

Executive Post Graduate Diploma In International Business

Bachelor'S Degree, Electronics And Communication Engineering

Activities and Societies: Sports, Inter-college football team captain, Drama

Cbse, Pcmb

Activities and Societies: General Secretary at School, Debate team, Speeches, Drama, Sports