Perform comprehensive QA to ensure the quality of SEM campaigns setup by team in order to achieve the client’s objectives and upcoming launches. To improve the user experience of landing pages as client will get more leads and better ROI on their marketing spends. Key Functional Areas of Responsibility:· Inform, influence, and execute new quality initiatives that are data driven and meaningfully shift core metrics in the positive direction· Perform daily account management and optimize pay per click accounts on Google AdWords & Bing.· Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics· Provide creative ad copy suggestions and display ad templates· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.· Communication to team and management on project development, timelines, and results.

Worked as a Digital Marketing Analyst at iCustomMadeIt. My role was to strategize, planning and execution of digital marketing campaigns including search engine marketing, social media marketing, affiliate marketing, email marketing, brand promotion, new launches and exclusive deals. 360 degree digital marketing Expert with proven performance. Web Analytics Expert, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC, Display Advertising, Audience Retargeting, Dynamic Display Ads, Google Tag Manager Specialist, Enhance Ecommerce Tracking, Social Media Marketing, Affiliate Marketing, Email Marketing, Performance Marketing, Online Lead Generation, Keyword Research, Facebook Marketing, LinkedIn Marketing, SMO, Digital Strategy, E-Commerce SEO

Performed keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. SEO analysis and recommendations in coordination with elements and structure of websites and web pages.Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).Develop and implement link building campaigns Develop, manage and execute communication/content strategies via social communities in coordination with client goals. Implement and administer Search engine programs (XML sitemaps, shopping feeds, webmaster tools). Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Research and administer social media tools in support of clients’ social media strategy. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies. Communication to team and management on project development, timelines, and results.

Worked for C-DAC e-Pariksha portal. My role is to Develop the business logic part of the code and Database designing.