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Rawan Diaa is listed as UX Researcher II at Tamara | Marketing Research Expert at Tamara, a company with 36 employees, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a work email signal at unifonic.com and a matched LinkedIn profile for Rawan Diaa.
Rawan Diaa previously worked as UX Researcher II at Tamara and Freelance Qualitative Researcher and Moderator at Freelance Researcher. Rawan Diaa holds Business Administration Master Of Science In Marketing, Consumer Marketing from Cairo University.
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As a Qualitative User Experience Researcher, my passion lies in unveiling the "whys" behind user interactions with products and services. Collaborating closely with product teams, I leverage interviews, surveys, usability tests, and diary studies to gain deep insights into user behaviors and preferences. This approach allows me to generate actionable insights that drive evidence-based decisions, significantly enhancing our product design and development. My ultimate goal is to address the challenges users face, guiding inclusive business development with a commitment to prioritizing users’ needs.Bringing 4 years of experience as a freelance qualitative researcher and moderator, I've had the privilege of working across diverse industries such as FMCG, telecom, media, digital platforms, banking and finance, real estate, automotive, education, and home appliances. My journey has been marked by successful projects in user and category understanding, concept generation and testing, placement testing, ad evaluation, shop alongs, mystery shopping, brand equity, in-home visits, diary studies, and segmentation. These experiences have not only honed my research skills but also enriched my ability to adapt and thrive in varying contexts.
Listed skills include Data Analysis, Customer Insight, Market Research, Microsoft Excel, and 5 others.
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Dubai, United Arab Emirates
Initially started with the KSA team before moving to the UAE to focus on UX lab activities. My responsibilities include conducting frequent usability tests in both the UAE and KSA markets to ensure our product's outstanding usability and its alignment with user needs. Additionally, I undertake research activities aimed at gaining a deeper understanding of.
Experienced in generating insights and providing actionable recommendations across different categories; FMCG, telecom, media, digital platforms, mobile apps, banking and finance, real-estate, automotive, education and home appliances.Experienced in all types of Qualitative Research; usage & attitude, category understanding, concept generation/lab, concept.
Dubai, United Arab Emirates
Acted as the Product UX Research Manager, spearheading efforts to delve into and address user behaviors, needs, and motivations. I conducted CSAT and NPS surveys, heuristic evaluations, tree testing, information architecture assessments, journey mapping, and usability assessments to enhance and rebuild product usability.
Cairo, Egypt
As the Product UX Research Manager for CashKateb, I directed UX research initiatives and led efforts to understand user behaviors, needs, and motivations. My role involved informing product design and strategy using a variety of research methods, such as usability tests, diary studies, in-depth interviews, card sorting, A/B testing, surveys, field studies.
Cairo, Egypt
As a Qualitative Marketing & Consumer Insights Researcher, I specialize in designing and executing studies aimed at uncovering deep insights into consumer behavior. My responsibilities included developing research proposals and discussion guidelines, moderating discussions, analyzing data, reporting and presenting strategic recommendations to the.
Other employees you can reach at forzet.sk. View company contacts for 36 employees →
Vien Nguyen
Colleague at Tamara
Vietnam, Viet Nam
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AS
Abdul Samad Mansoor - Acca, Mba
Colleague at Tamara
Dubai, United Arab Emirates, United Arab Emirates
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RR
Ronak Rafiei Rozbahani
Colleague at Tamara
Oslo, Oslo, Norway, Norway
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MS
Muhammed Saif
Colleague at Tamara
Egypt, Egypt
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AH
Arwa Hamdi
Colleague at Tamara
Dubai, Dubai, United Arab Emirates, United Arab Emirates
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NN
Nhan Nguyen
Colleague at Tamara
Ho Chi Minh City, Vietnam, Viet Nam
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PA
Passant Abdelghafour
Colleague at Tamara
Cairo, Cairo, Egypt, Egypt
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KA
Khalid Alamri
Colleague at Tamara
Riyadh, Saudi Arabia, Saudi Arabia
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FA
Faisal A Boday
Colleague at Tamara
Riyadh, Saudi Arabia, Saudi Arabia
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EA
Eman Abouzeid
Colleague at Tamara
Alexandria, Egypt, Egypt
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Minor: Social Science Computing.
Quick answers generated from the profile data available on this page.
Rawan Diaa works for Tamara.
Rawan Diaa is listed as UX Researcher II at Tamara | Marketing Research Expert at Tamara.
AeroLeads has found 1 work email signal at @unifonic.com for Rawan Diaa at Tamara.
Rawan Diaa is based in Dubai, United Arab Emirates, United Arab Emirates while working with Tamara.
Rawan Diaa has worked for Tamara, Freelance Researcher, Unifonic, Cassbana, and El-Araby Group.
Rawan Diaa's colleagues at Tamara include Vien Nguyen, Abdul Samad Mansoor - Acca, Mba, Ronak Rafiei Rozbahani, Muhammed Saif, and Arwa Hamdi.
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Rawan Diaa holds Business Administration Master Of Science In Marketing, Consumer Marketing from Cairo University.
Rawan Diaa is listed with skills including Data Analysis, Customer Insight, Market Research, Microsoft Excel, English, Analytics, Competitive Analysis, and Consumer Behavior.
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