Andrew Whitelaw Email & Phone Number

Brooklyn, NY

Greater New York City Area

Chicago

I led strategy for a range of design-oriented business challenges—brand launches, redesigns and relaunches, package design, corporate communications and consumer marketing—designing, conducting and synthesizing market research to inform brand and communications strategy development and execution.Key clients included: Under Armour, Mack Trucks, BP, Cargill.

Chicago

Cincinnati, Ohio Area

Developed brand strategy, architecture and design systems for new and existing Kraft and P&G brands: Gevalia, MiO, Planters, Capri Sun, Crystal Light, Tide. Managing client relationships and internal development of design and production to ensure on time, on budget and, most importantly, on strategy.

Chicago

Lead researcher and strategist for design of sales demo display for Johnson & Johnson’s new Animas insulin pump, the OneTouch Ping. I also helped develop the positioning and communication strategy for IBM Research.

With responsibilities ranging from general project management to overall brand strategy, I worked on a variety of engagements with clients such as: Charter Communications, Polycom, MacKenzie House, Granby Ranch and Market Force Information.

Ba, Communications & Studio Art

Education record