* Designing and implementing a digital strategy, business, and marketing plans, building affinity and leading demand generation for multiple Times Internet Companies ie. TOI App, NewsPoint, TimesPrime, Longwalks, Gather, Economic Times, Economic Markets, and TimesCard.* Liaising with senior management to draw up, marketing innovation strategies set business goals, and maximize budget value for multiple businesses mentioned above.* Working with third parties like digital agencies and software vendors to optimize channels, lead gen, bidding, and targeting strategies.* Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing toward yearly marketing budgets, KPIs, and sales forecasts* Building and leading the central growth team to plan, create and implement a comprehensive comms and social media strategy to increase reach, number of followers, engagement, and ultimately drive revenue.* Designing campaign, content, and video strategies that transmit the company’s goals and objectives together with the Marketing team.* Upgrading the organization’s digital capabilities with key stakeholders, as well as implementing best practices on performance marketing and retention marketing trends for profitable growth.* Using data and analytics for decision-making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.* Set up, manage, and monitor day-to-day performance of paid acquisition campaigns across multiple channels – SEM and social channels.

* Responsible for media planning and strategizing campaigns on FB, Google, DBM and handle a team to help them execute and optimise campaigns for India, Philippines, UAE and middle east to reduce CFT, AOV and Order frequency.*Created a process of Planning, strategizing and executing CRM calendar to activate users and improve retention, AOV, CFT and Frequency.Collaborating with Creative, Copies, Cities team for the offers and insights to plan the paid and CRM campaigns accordingly.* Planning A/B test on Paid Campaigns and CRM to test what works and diving into campaign data to give meaningful insights.*Collaborate with marketing, analytics, product, sales and customer experience teams in and outside India to identify key areas for growth.* Driving affiliates and OEM partnership and optimizing them on the KPIs.

A professional and healthy way to get your car cleaned everyday. Waterless car cleaning company based in Noida serving to make sure you get the best with minimal efforts at your doorstep.

• Responsible for Media planning/Budget planning, performance marketing (Installs and Engagement both) on Facebook, Google and Affiliates. (Data Driven Campaign Optimisation, A/B Testing, ROI focused). • Automated analytics, ad sales, social media reports for marketing and Ad sales. • Responsible for maintaining daily/weekly/monthly reporting and KPI dashboard to track performance and Growth. • Collaborate with marketing, analytics, product, sales and customer experience teams to identify key areas for growth. (Implemented Referral program). • Dig into analytic tools like Google Analytics to find relevant insight and solutions to identify conversion challenges. • Giving insights on Ad Sales data to give increase network revenue from DFP, CTN, AdMob and Facebook Audience Network. • Responsible for growing App downloads, & Retention Marketing to drive M1-M3 retention, PPUs, DAUs, MAUs, Listening Users etc. • Responsible for cross platform marketing surfacing the right content on Gaana Mini Apps. • In-depth user segmentation to understand user engagement with each of the apps. Drive and monitor A/B tests, data based experiments to optimize key performance metrics

* Identify, prioritize, and execute growth experiments -- e.g. optimize existing channels, and discover new ones.* Create and optimise Email Marketing campaigns.* Manage social media campaigns and day to day activities across all Social media platforms to drive traffic to the website.* SEO, Social media bookmarking (Reddit, Pinterest, Voat) and Content Marketing.* Looking over analytics and executing A/B testing experiments to give meaningful insights for the product changes.

Dwible was an online sharing media that allows people to share almost everything on the internet. Our aim was to help people find what they need and use it without paying for it. If you need a vacuum cleaner for an hour, you don't need to buy it. Just search for it, borrow it, use and return in time. The aim was to provide the world a platform where people can "share themselves"; in an open and secure manner. "Sharing oneself" means "being able to share every personal belonging from tablets to i-pods, books to medicines and every other thing one wants to". The purpose of the website is to allow people to borrow items from others for a specific period of time so that they can meet their needs and return them back. Dwible was an attempt to reach millions of people worldwide and to create a global home which is marked by compassion and benevolence. Imagine how meaningful your life becomes if you get a chance to help others. So, we welcome you to usher into a new world with tremendously great possibilities and share with each other in an enjoyable and responsible manner. It all started from a simple incident one and half years ago which compelled us to think beyond what was already available on the internet. Thus, Dwible was created to solve the problem of online sharing. Now, one does't need to go to 10 doors to find out where one would find a particular thing.