Ray Birch personal email
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Strategic Marketing Communicator/JournalistStrong communicator with years of diverse, internal/external communications experience in the financial services and healthcare industries. Accomplished journalist and editor. Strategic thinker with a proven record of consistently meeting or exceeding communications objectives. Specific areas of expertise include:Financial communications, internal communications, strategic planning, website development/management, executive messaging and sales/marketing communications,
Birch Communications Consulting
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PrincipalBirch Communications Consulting Feb 2008 - PresentHead communications consulting business providing clients with project management, strategic communications planning, editing, writing, web development, and video production support.Clients: CUToday.info, Procter & Gamble, Ethicon Endo-Surgery, A&A Communications, Volkswagen of America, BMW of North America, and World Class Nutrition.
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ReporterCredit Union Journal Feb 2008 - Sep 2014Recognized as one of the leading journalists covering credit unions. Write 10-20 stories weekly, covering all aspects of credit unions. Responsible for developing and researching stories. Authored the Journal’s nationally recognized investigative news features on the failures of Norlarco CU, St. Paul Croatian FCU and WesCorp. Responsible for the Journal’s payments coverage.
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Internal Communications ManagerEthicon Endo-Surgery Jan 2005 - Feb 2008Led Internal Communications for $1.5-B Johnson & Johnson operating company manufacturing medical devices. Provided overall strategy and direction for communication to company's 7,000 worldwide associates. Directed three associates and managed $1-million budget.Annually directed, produced, and led four live companywide meetings that reached 2,500+ associates. Recognized for increasing effectiveness of all-associate meetings, measured via associate feedback. Developed yearly executive visibility strategy and produced communications for leadership, sharing consistent messages and aligning associates with corporate strategy. Developed and oversaw company's new global communications network and provided editorial direction and content development for quarterly global newsletter, aligning associates worldwide to company strategy.Guided overall direction of intranet portal and evaluated site's performance and companywide acceptance. Set future direction for site and future redesign.Solely responsible for managing intranet's homepage news sections. Provided direction for writers, edited all associate news contributions, wrote articles, developed homepage graphics, and published news (2-3 articles daily). Troubleshot performance issues, resulting greater site uptime, increasing associate productivity. -
ManagerEthicon Endo-Surgery 1991 - 2007 -
Manager, Field Sales Communications/E-MarketingEthicon Endo-Surgery Jan 1999 - Jan 2003Directed field sales communications and partnered with Marketing to develop interactive websites for internal and external audiences.Managed presence on www.jnjgateway.com. Redesigned and reorganized individual Gateway product sites, including homepage.Recognized by Gateway for site receiving most yearly visits of any Johnson and Johnson site. Redesigned and reorganized sales intranet website bringing more information to homepage, eliminating outdated content, and improving navigation. -
Manager, Field Sales CommunicationsEthicon Endo-Surgery Jan 1995 - Jan 1999Directed field sales communications—wrote, edited, and coordinated design of two monthly international sales newsletters and quarterly sales publications for Johnson and Johnson Professional, Inc. Directed and produced quarterly half-hour video sales news magazine. Publications reached 1,200 sales reps worldwide sharing sales strategies, product information, surgery techniques, and marketing information. Created, shaped, and guided newsletters from inception to publication. Adapted print versions to electronic format—regularly updated news magazine that resided on company’s intranet.Researched each video story and worked with outside video production company producing the news vehicle. Wrote and edited marketing materials, provided technical writing support for company documents and manuals, and handled photography. -
Communications AdministratorEthicon Endo-Surgery Jan 1992 - Jan 1995Managed communications for the Endo-Surgery Institute (ESI), Ethicon Endo-Surgery's surgical training facility. Managed company's field sales communications, creating monthly sales print communication and managing quarterly sales video magazine. Recognized with J&J Achievement Award for communications excellence as a result of developing an innovative marketing campaign.Guided all written, electronic, and video communications generated from the Institute, sent to all associates and customers. -
Manager, Internal & Field Sales CommunicationsEthcicon Endo-Surgery Jan 2003 - Jan 2005Guided overall direction of company intranet and managed homepage news on daily basis. Directed company’s field sales communications and presence on www.jnjgateway.com. Worked closely with senior management to develop communications plans and individual messages. Led development of new intranet website, including 4,500-document content migration effort, which updated and transferred content from previous associate portal, improving site efficiency and effectiveness.Recognized with Standards of Leadership Award for rapid, efficient, and effective content migration.
Ray Birch Skills
Ray Birch Education Details
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English Literature/Journalism
Frequently Asked Questions about Ray Birch
What company does Ray Birch work for?
Ray Birch works for Birch Communications Consulting
What is Ray Birch's role at the current company?
Ray Birch's current role is Reporter at CUToday.info.
What is Ray Birch's email address?
Ray Birch's email address is rb****@****ail.com
What schools did Ray Birch attend?
Ray Birch attended University Of Cincinnati.
What skills is Ray Birch known for?
Ray Birch has skills like Leadership, Crisis Communications, Sales, Messaging, Financial Communications, Publishing, Strategic Planning, Strategy, Internal Communications, Marketing, Training, Editing.
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