Raya Greenbaum Email & Phone Number

· Identify and prioritize new channels and content types for reaching network partners and animal welfare industry audiences, and coordinate plans to test/implement, and consult with network team members to develop content and assets for communication channels· Ensure proper use of the Best Friends voice and style guide while drafting and distributing.

· Write resources for use on the network website with the goal of supporting animal welfare organizationsDesign and implement strategies for delivering programs and resources to network partners, leveraging digital platforms.· Edit network website content and/or work directly with the web team as needed.· Provide customer service to existing partners for.

-Photograph adoptable animals for adoption profiles to increase awareness and enhance presence -Sort and edit photo selection quickly to ensure fast turnaround for website publication-Completed animal handling and body language classes, as well as Cat and Dog First Aid certified through the American Red Cross (July 2015)-Artist Member with HeARTs Speak.

San Diego, Calif.

• Implement owned, earned and paid strategy for museum identity, exhibitions, fundraising and programming
• Produce content for digital platforms, including social media, website and email communications (Mailchimp)
• Maintain style guide, copy edit, write and assist in production of promotional materials across departments
• Led initiative to establish brand values to enhance internal and outward-facing communications in summer 2016
• Manage media and promotional partnerships (cash, in-kind and trade)

San Diego, Calif.

As a project manager for EFM, I collaborated daily with our in-house team, contractors and clients to achieve maximum client satisfaction and project profitability. This involved adherence to timelines and budgets on all phases of projects from discovery to execution to evaluation. Client projects ranged from marketing/campaign strategy, social media.

Carlsbad, Calif.

• Australasia business focus in Asia, Australia and New Zealand
• Oversee profiles in up to 15 digital magazines
• Arrange and conduct interviews for about 35 companies monthly
• Collect media items to accompany digital magazine features
• Coordinate with companies, sales, editors and designers to ensure production of features
• Write company reports about featured companies for territory and sector digital magazines

Oklahoma State University

I competed with the OSU team in the National Student Advertising Competition. Our client was JCPenney where we targeted women 25-34. I was the editor of our 32-page plans book and video producer for our 20-minute presentation. We placed first in 10th District, becoming the first Oklahoma team to qualify for the national competition.

Stillwater, Okla.

• MC 2003: Media Style and Structure, entry class into Oklahoma State University's School of Media and Strategic Communications
• Instruct a lab, grade assignments and proof exams that consist of AP style rules, grammar and sentence structure.

Stillwater, Okla.

As a writer for The Daily O’Collegian, I covered a variety of topics, including the local bar scene, city affairs, and sex and dating.

• Scripps Howard Foundation Internship Grant
• Prepped set, scripts, shot sheets and rundowns for newscast
• Operated audio, Chyron character generator, studio camera, teleprompter and video switcher

Stillwater, Okla.

• Oklahoma State UniversityProducer
• OSU Sea of Orange Homecoming Parade, August 2009-October 2009Technical Director, Camera Operator, Utility
• Wrestling Gallagher-Iba Arena JumboTron, November 2009-April 2010Camera Operator
• Condoleezza Rice global affairs speaking event Oklahoma State University, February 2010
• Posse Auction, April 2010
• Spring Sing 2010, April 2010