Ray A. Email & Phone Number

New York, Ny, Us

As a leader in analytics at a premier Pharma-focused advertising agency, I lead a skilled team in generating key analytics deliverables, including impactful performance and customer journey reports to drive data-informed strategies. Leveraging artificial intelligence, our team enhances reporting capabilities, focusing on the nuanced performance of creative concepts and strategic messaging within the digital ecosystem funnel. My work with AI and data analytics streamlines processes, from data cleansing to aggregation, facilitating efficient monthly and quarterly insights. This AI-enhanced approach not only empowers our internal creative strategies but also supports our collaborations with partner agencies, ensuring a unified vision.

Atlanta, Ga, Us

Enabling business growth and transformation by overseeing analytics initiatives and providing solutions to data collection issues in a collaborative manner. I guided a team of 10+ across both in-house staff and external consultants in analytics planning, implementation and testing within Salesforce Commerce Cloud across the company’s suite of over 50 digital properties.I help cross-functional units uncover value-add insights to make informed, sustainable decisions concerning business division, brand, and products. I have helped leadership teams optimize website engagement, business performance, marketing campaigns, user experience, and customer journeys across all touchpoints.Balancing commercial results with scalable data infrastructure, I have developed trusted partnerships with multidisciplinary teams and third-party vendors to integrate best-in-class systems and technologies from concept through testing and rollout. I have also revamped existing reporting, visualizations and business intelligence deliverables to improve delivery timelines and usability across a wide range of stakeholder groups.Key areas of involvement:♦ Performance Measurement Plans & Frameworks♦ Brand and Product Dashboard and Automated Reporting♦ Implementation and Testing Processes♦ Troubleshooting and Customized Solutions♦ Data Governance, Data Privacy and Pipelines

New York, Ny, Us

I was appointed as Director at Initiative to oversee and enhance key client accounts across diverse industries. The role involved identifying and addressing problems with deliverables, client communications, team development, as well as finding opportunities to increase efficiencies. I worked on campaigns for KPMG, Revlon, Ameriprise, AMAG, Plan-B, Paragard, Vyleesi and implemented new measurement plans with dynamic frameworks, dashboards, visualizations, and improved communications with all internal as well as client teams. Simultaneously, I mentored an 8-member team under me, boosted morale, identified their pain points, provided resolutions and re-affirmed the drive to be effective and deliver quality on time.

New York, Ny, Us

I took this role as it involves transforming the company's data and analytics offerings and developing a data culture at the company. While simultaneously managing reporting on marketing campaigns for Pfizer, Mallinckrodt, EISAI, Radius, Gilead, Bioverativ, and Abbvie.Overhauling the entire reporting process I created a solid foundation needed to elevate reporting and capabilities. It involved selecting analytics and dashboard reporting tools, establishing processes, training cross-functional teams, and taking ownership and growing key accounts.Important aspects of my role include leading and inspiring a team of two to tag digital properties and produce integrated marketing campaign reports. Additionally, I worked with website and app developers and managed media agency partners relationships (Display, Search, Social), strategizing with account teams, presenting reports, gaining client’s trust, winning new business, and developing measurement plans.

New York, New York, Us

I managed analytics business processes with 2 direct reports and multiple cross-functional teams to define the scope and approach to projects. I contributed to success in high-impact campaigns and complex digital advertising media plans by leveraging strategic analytics and marketing science. This role with FCB New York & Health involves articulating data-driven insights to business partners, senior leaders of the FDA smoking cessation business, and notable pharmaceutical companies, scoping projects, managing project budgets, training project managers in their respective processes, and monitoring custom KPIs. Additionally, I am always on the lookout for opportunities for new business, improvements, re-engineering of business processes, and overall efficiencies.Achievements: ★ Instrumental in ideating and implementing the award-winning, multi-million-dollar national tobacco awareness campaign targeted at teenagers, "The Real Cost”★ “Collaborative Growth Award” by IPG for driving growth and innovation in agency business, and specifically for playing an integral role in growing the FDA smoking cessation business

New York, Ny, Us

I supported the senior management by implementing insight dashboards based on qualitative and quantitative analyses on multiple large databases while providing leadership, training and mentoring to a large cross-functional team of data analysts and strategists.Accomplishments★ Leveraged affable nature and depth of process knowledge to win trust (and business) of an important skeptical client★ Drove business deliverables, client meetings, and analytics for large Samsung US contract

For 2 years, I freelanced as a Consultant for digital media solutions across web design, web applications, analytics, social media and online marketing. My prominent clientele included:★ adMarketplace – Reported on the performance of search image ads and provided recommendations to optimize against ad-fatigue. Additionally, drove efforts to capture data accurately in long web pages to gather insights into the depth of content engagement.★ Time Warner Cable Studios / US Open - Created high-level systems to support the company’s social media wall (2014 & 2015)★ Park Avenue Relationship Consultants – Supported rebranding and website management efforts

New York, New York, Us

This was a high profile role where I led the enterprise-wide delivery of Google Analytics solutions across offices in NY, LA, London and Italy, managing work with 60+ Project Managers, Account Managers and Developers. I drove efforts to strategically capture data for business intelligence, managed multiple e-commerce analytics implementations, delivered high-impact client-facing presentations, and provided exceptional customer support as well as 1-on-1 and group trainings.Achievements:★ Successfully managed 200+ clients across 500+ mobile sites, including FedEx, TESCO, Expedia, Virgin Money, Aeropostale, CVS, ASOS, Marks & Spencer, and Xerox★ Played key role in securing partnership with Google Analytics

Us

This was a short stint where I produced internet marketing campaigns for pharmaceutical companies, including email campaigns, info-sites, interactive banner advertisements, and multimedia learning modules.

I founded Powerful Media as a boutique Digital Media and Marketing Consultancy to develop the framework for all aspects of digital strategy and transformation to startups and SMEs. This included managing their digital media production, online marketing, advertising, and analytics reporting. Notable clients/projects include:★ Vitality Institute (2004-10) – Designed mobile-friendly website with SEO to support paid search marketing campaigns★ DELLACASA (2004-09) – Worked directly with renowned interior designer, drove full production of all digital content, and delivered on his vision and high-impact user experience (UX) to attract multi-million-dollar clientele★ ASAM: American Society of Aesthetic Mesotherapy (2003-05) – Spearheaded marketing campaign strategically focused on UX and capturing search engine traffic with paid search and SEO. Instrumental in the organization achieving $1M in revenues in its first year.

I played an important role in programming the user-interface for the NFL’s Game Day Live web application’s Drive Charts in order to incorporate a multi-level infinite scrolling feature for game statistics and real-time information. This was a Shockwave web application that I used Lingo scripting and creative layering of graphics to produce the final product. The task involved accessing data from a massive multi-dimensional array updated every 30 seconds via in-field real-time input and C++ fstream class for data streaming

Big Data & Social Analytics

Bachelor'S Degree, Multidisciplinary Studies

Associate'S Degree, Electronic Intermedia