Ray A. Email & Phone Number

New York, NY, US

As a leader in analytics at a premier Pharma-focused advertising agency, I lead a skilled team in generating key analytics deliverables, including impactful performance and customer journey reports to drive data-informed strategies. Leveraging artificial intelligence, our team enhances reporting capabilities, focusing on the nuanced performance of creative.

Atlanta, GA, US

Enabling business growth and transformation by overseeing analytics initiatives and providing solutions to data collection issues in a collaborative manner. I guided a team of 10+ across both in-house staff and external consultants in analytics planning, implementation and testing within Salesforce Commerce Cloud across the company’s suite of over 50.

New York, NY, US

I was appointed as Director at Initiative to oversee and enhance key client accounts across diverse industries. The role involved identifying and addressing problems with deliverables, client communications, team development, as well as finding opportunities to increase efficiencies. I worked on campaigns for KPMG, Revlon, Ameriprise, AMAG, Plan-B.

New York, NY, US

I took this role as it involves transforming the company's data and analytics offerings and developing a data culture at the company. While simultaneously managing reporting on marketing campaigns for Pfizer, Mallinckrodt, EISAI, Radius, Gilead, Bioverativ, and Abbvie.Overhauling the entire reporting process I created a solid foundation needed to elevate.

New York, New York, US

I managed analytics business processes with 2 direct reports and multiple cross-functional teams to define the scope and approach to projects. I contributed to success in high-impact campaigns and complex digital advertising media plans by leveraging strategic analytics and marketing science. This role with FCB New York & Health involves articulating.

New York, NY, US

I supported the senior management by implementing insight dashboards based on qualitative and quantitative analyses on multiple large databases while providing leadership, training and mentoring to a large cross-functional team of data analysts and strategists.Accomplishments★ Leveraged affable nature and depth of process knowledge to win trust (and.

For 2 years, I freelanced as a Consultant for digital media solutions across web design, web applications, analytics, social media and online marketing. My prominent clientele included:★ adMarketplace – Reported on the performance of search image ads and provided recommendations to optimize against ad-fatigue. Additionally, drove efforts to capture data.

New York, New York, US

This was a high profile role where I led the enterprise-wide delivery of Google Analytics solutions across offices in NY, LA, London and Italy, managing work with 60+ Project Managers, Account Managers and Developers. I drove efforts to strategically capture data for business intelligence, managed multiple e-commerce analytics implementations, delivered.

US

This was a short stint where I produced internet marketing campaigns for pharmaceutical companies, including email campaigns, info-sites, interactive banner advertisements, and multimedia learning modules.

I founded Powerful Media as a boutique Digital Media and Marketing Consultancy to develop the framework for all aspects of digital strategy and transformation to startups and SMEs. This included managing their digital media production, online marketing, advertising, and analytics reporting. Notable clients/projects include:★ Vitality Institute (2004-10) –.

I played an important role in programming the user-interface for the NFL’s Game Day Live web application’s Drive Charts in order to incorporate a multi-level infinite scrolling feature for game statistics and real-time information. This was a Shockwave web application that I used Lingo scripting and creative layering of graphics to produce the final.

Big Data & Social Analytics

Bachelor'S Degree, Multidisciplinary Studies

Associate'S Degree, Electronic Intermedia