Ray Baldock

Ray Baldock Email and Phone Number

Board Member, Retired Broadcast Marketing & Technology Exec. @ Veterans-TV
grass valley, california, united states
Ray Baldock's Location
Nevada City, California, United States, United States
About Ray Baldock

Experienced and well-known broadcast industry executive recognized for building new product categories based on technology evolution and redefining others to address changing business models. Will deliver big picture thinking to strategic planning. Extensive experience leading change and transformation for product lines and organizations. Global experience in sales, marketing and technology, with strong communication skills at all levels of organizations.Market Analysis - Portfolio Planning - Strategic Marketing - Partner Development - M&A - Presentations - Spokesperson - Sales Training - Team Leadership

Ray Baldock's Current Company Details
Veterans-TV

Veterans-Tv

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Board Member, Retired Broadcast Marketing & Technology Exec.
grass valley, california, united states
Website:
veterans-tv.org
Employees:
4
Ray Baldock Work Experience Details
  • Nevada County Habitat For Humanity
    Member Board Of Directors
    Nevada County Habitat For Humanity May 2024 - Present
    Grass Valley, California, United States
  • Veterans-Tv
    Member Board Of Directors
    Veterans-Tv Mar 2022 - Present
    Grass Valley, California, United States
  • Baldock And Associates
    Technology Planning & Strategic Marketing Services For The Broadcast And Media Industry
    Baldock And Associates Jun 2013 - Present
    Sacramento, California Area
    Project management services for AV systems build outs including financial and technical oversight. Consulting services for media industry clients including business strategy, M&A, technology assessment and planning, review or preparation of product or project proposals, market research, marketing plans, collateral and PR materials. Specializing in facility and playout automation and monitoring, workflow automation and management, file-based workflows, video servers and the integration of IT and Broadcast technologies. Recent projects include deployment of large scale, IP-based video systems for a major company in the financial services sector.Interested in full time opportunities at the senior management or executive level.
  • Grass Valley
    Vp, Strategic Alliances And Technical Marketing
    Grass Valley Jun 2011 - Jun 2013
    Nevada City, Ca
    Part of the corporate business development team, identified acquisition candidates leading to two successful acquisitions. Identified and managed relationships with a dozen key strategic partners important for growth and the companies' product strategy, Maintained relationships with over 100 development partners critical to the server product line.
  • Grass Valley (Formerly Thomson Broadcast And Media Solutions)
    Chief Technology Officer
    Grass Valley (Formerly Thomson Broadcast And Media Solutions) Aug 2003 - Jun 2011
    Nevada City, Ca
    Oversees technology strategy and management of a $65M engineering budget for Broadcast and Media Solutions business coordinating activities across 6 business units and 14 sites worldwide. Started industrial design program to define a common design language across all products to deliver a common identity and to improve usability of products and GUI's. Expanded the coordination and development of cross product line functionaity to all Thomson business units including centralized device/facility monitoring and software license management. Established new quality and project management processes and reporting systems. Responsible for standardization activities, R&D quality and several business wide, process improvement initiatives.
  • Grass Valley Group (Formerly Tektronix Vnd)
    Director, Strategic Marketing
    Grass Valley Group (Formerly Tektronix Vnd) 2000 - 2003
    Nevada City, Ca
    Coordination of strategic marketing and cross-product line development initiatives including standards for monitoring and remote diagnostics and software license management. Also consulted for management on technical aspects of proposed acquisitions. Executive-level client presentations and representation at industry bodies and forums.
  • Tektronix Video And Networking Division
    Director, Product Marketing
    Tektronix Video And Networking Division 1995 - 2000
    Beaverton, Or
    Introduced the revolutionary Tektronix Profile Video server in 1995 with responsibility for developing the marketing strategy. Built a community of over 50 developers supporting the product in the first two years. Profile quickly became the leading video server for the broadcast market ramping to over $100M in sales annually within 3 years. Assumed responsibility for Product Management for the server group and later for the entire Grass Valley product portfolio. The division was acquired by a private investor in 2000 and was rebranded Grass Valley Group.
  • Odetics Broadcast
    Director, Product Development
    Odetics Broadcast Aug 1990 - May 1995
    Anaheim, Ca
    Responsible for guiding product line development including market requirements, review of technical specifications and marketing strategy. Established Odetics as a key competitor in the cart machine marketplace winning business from many key groups against Sony and Panasonic.Defined system specifications for the first TCS2000 and later developed the concept of "caching" spots to video servers to increase reliability and address multi-channel playout requirements..Had direct sales responsibility for the Northeast region of the US during first 3 years with the company and gained substatial market share from entrenched competitors.
  • Sony Broadcast
    Product Manager
    Sony Broadcast May 1985 - May 1990
    Managed launch of BetaCart and Library Management Systems in the US. Worked on all aspects of the product including software definition with engineers in Japan and the go to market planning with the worldwide marketing team. Established relationships with all key traffic and automation partners to drive key strategic relationships that would quickly establish the product as the market leader and defacto standard for spot replay.Worked with the founder to create a US based company to serve local market needs for early media management system, later become Louth Automation.

Ray Baldock Skills

Streaming Media Digital Video Iptv Strategic Partnerships Product Management Broadcast Broadcast Television Digital Asset Management Digital Tv Broadcast Engineering Video Television Video Servers Vod Hd Video Product Marketing Interactive Tv Strategy Competitive Analysis Integration Digital Media Strategic Alliances Post Production Go To Market Strategy Web Video Video Production H.264 Television Standards Transcoding Mobile Devices Business Process Improvement Industrial Design Product And Technology Launches Environmental Regulations

Ray Baldock Education Details

Frequently Asked Questions about Ray Baldock

What company does Ray Baldock work for?

Ray Baldock works for Veterans-Tv

What is Ray Baldock's role at the current company?

Ray Baldock's current role is Board Member, Retired Broadcast Marketing & Technology Exec..

What is Ray Baldock's email address?

Ray Baldock's email address is ba****@****att.net

What is Ray Baldock's direct phone number?

Ray Baldock's direct phone number is +153027*****

What schools did Ray Baldock attend?

Ray Baldock attended Monash University, Melbourne Australia.

What are some of Ray Baldock's interests?

Ray Baldock has interest in National Parks, Real Estate, Industrial Design And User Experience, Architecture And Design, Camping, Travel.

What skills is Ray Baldock known for?

Ray Baldock has skills like Streaming Media, Digital Video, Iptv, Strategic Partnerships, Product Management, Broadcast, Broadcast Television, Digital Asset Management, Digital Tv, Broadcast Engineering, Video, Television.

Who are Ray Baldock's colleagues?

Ray Baldock's colleagues are Robert Lefcovich, Jessica Vodopich, Quốc Đạt.

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