Ray Beharry

Ray Beharry Email and Phone Number

Global Product Marketing Lead - Data and AI @ IBM
New York, NY, US
Ray Beharry's Location
New York, New York, United States, United States
Ray Beharry's Contact Details
About Ray Beharry

I am a data-driven senior marketing leader, digital native, and tech innovator experienced at leading world-class teams, driving top and bottom-line growth in B2B and B2C environments by developing unique experiences, capitalizing on emerging technologies, and creating impactful campaigns in technology, financial services, fintech, consumer, life sciences, advertising & mobile. I possess a 2 decade proven track record of building breakthrough marketing strategies and leveraging customer research and market insights for industry-leading companies. I catalyze transformational changes, embracing innovative business models and marketing strategies. I am fastidious and perceptive in setting marketing goals and objectives and developing a stage-gate process for new product development, footprint optimization, and integration projects. I have a performance history of leading impactful teams in product management, marketing strategy, program management, and digital marketing. My successes include multiple awards, dozens of innovations launched, and billions in new revenue.

Ray Beharry's Current Company Details
IBM

Ibm

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Global Product Marketing Lead - Data and AI
New York, NY, US
Website:
ibm.com
Employees:
332208
Ray Beharry Work Experience Details
  • Ibm
    Global Product Marketing Lead - Data And Ai
    Ibm
    New York, Ny, Us
  • Ibm
    Product Marketing Team Lead
    Ibm Jan 2024 - Present
    Armonk, New York, Ny, Us
  • Nexgen Materials
    Fractional Cmo: Technical And Marketing Advisor
    Nexgen Materials Nov 2023 - Present
  • Rutgers Business School
    Part-Time Lecturer
    Rutgers Business School Sep 2021 - Present
    Newark, Nj, Us
    I teach best practices in digital marketing to undergrad, graduate, and professional students worldwide. Create course content, learning objectives, and tactics, technologies, opportunities, and trends for courses: AI in marketing, Digital Strategy, Mobile Marketing & Innovation, Content Marketing
  • J.P. Morgan
    Head Of Marketing, Onyx By J.P. Morgan
    J.P. Morgan Jan 2021 - Aug 2023
    New York, Ny, Us
    I spearheaded marketing, branding, and GTM strategy to drive the pipeline for a newly formed blockchain startup. I also built a team of 4 to drive product marketing initiatives across all channels for Onyx. I worked across Brand, Performance Marketing, Demand Gen, Product, Technology, Comms, Sales Enablement, and other partners. Moreover, I drove a 10x increase in pipeline volume and velocity through compelling narrative, client experiences, sales strategies, materials, tools, and client knowledge at critical touchpoints in the customer journey.
  • Ibm
    Ww Product Marketing Lead - Ibm Services Cloud Applications
    Ibm Sep 2019 - Jan 2021
    Armonk, New York, Ny, Us
    IBM Services - Cloud ApplicationsOwn go-to-market strategy, and execution of new product launches and adoption initiatives for new services offerings and technologiesDevelop year-long marketing plans for how to develop and drive adoption for new solutions, including defining the value proposition and messaging frameworks, and drive articulation of product portfolio positioning
  • Ibm
    Growth Marketing Lead - Cloud & Data Platform
    Ibm Sep 2018 - Sep 2019
    Armonk, New York, Ny, Us
    Global Growth Lead - Cloud SaaSResponsible for growth strategy, execution, and optimization for IBM Cloud digital businessesProvide input into multi-channel growth strategy based on product needsDefine, execute, analyze, and optimize A/B and multi-variant testsWork with Growth team to implement market viability tests
  • Plymouth Rock Assurance
    Director Of Marketing (In House Agency) - Digital, Branding, Advertising And Communications
    Plymouth Rock Assurance Nov 2016 - Sep 2018
    Boston, Ma, Us
    Led the 16-person in-house agency team, responsible for advertising, branding, communications, and all things digital for this $1.5B financial services firm.Served as a subject matter expert in engagement marketing and partnered closely Direct B2C, and B2B2C Business Unit leadership and cross-functional teams to surface customer insights that drive new customers, build and nurture on-going engagement within the platform community to deliver on business goals. Led execution of partnerships with the New Jersey Devils, New York Yankees, Penn State Athletics
  • Pollfish
    Head Of Marketing
    Pollfish Dec 2015 - Nov 2016
    New York, Ny, Us
    Led all marketing efforts and demand gen strategy for this mobile research platform of over 400MM global users.Set strategic and operational plans for the marketing function, including budget, headcount, and prioritiesCreated new integrated marketing funnel and ignited a 14x increase in monthly revenues while lowering costs 66%.Executed an inbound marketing plan and marketing automation to drive conversion rate 196% & transactions 152%.
  • Powa Technologies
    Svp Marketing
    Powa Technologies 2014 - 2015
    London, Gb
    Recruited by CMO of this global startup financial technology firm to be Head of Marketing for North America, set product vision, drive product innovation, provide thought leadership & be the chief storyteller delivering market research, corporate branding, competitive differentiation, content strategy, content creation, innovation and consulting services for a mobile ecommerce, payments and omnichannel engagement app.
  • Stryker
    Group Manager (Director) Marketing & Sales
    Stryker 2004 - 2014
    Kalamazoo, Mi, Us
    Recruited to launch and revitalize a franchise as part of a turnaround strategy for this $9B Fortune 400 global healthcare technology leader. Launched a series of ground-breaking advancements. Quickly promoted to set a vision and build US marketing organization, reporting to VP of Marketing. Again promoted to turn around underperforming NY/NJ regional territory with 22 direct reports.

Ray Beharry Skills

Strategy Marketing Product Management Marketing Strategy Product Marketing Digital Marketing Management Cross Functional Team Leadership Sales Operations Sales Market Development Product Launch Leadership Product Development New Business Development Online Marketing Lead Generation Start Ups Sales Force Development Strategic Partnerships Social Media Marketing Social Media Crm Strategic Planning Advertising Mobile Marketing Competitive Analysis E Commerce Sales Management Business Development Online Advertising Marketing Communications Global Marketing Business Strategy Sales Effectiveness Mobile Devices Multi Channel Marketing Saas Business Planning Negotiation Voice Of The Customer Enterprise Software Go To Market Strategy Leadership Development Brand Management Customer Retention Healthcare Marketing Management Solution Selling Talent Management

Ray Beharry Education Details

  • Cornell University
    Cornell University
    Marketing For Ai
  • New York University
    New York University
    Digital Communication And Media/Multimedia
  • Harvard Business School
    Harvard Business School
    Merchandising And Related Marketing Operations
  • University Of Phoenix
    University Of Phoenix
    Marketing
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Health/Health Care Administration/Management
  • Rutgers University
    Rutgers University
    Exercise Science

Frequently Asked Questions about Ray Beharry

What company does Ray Beharry work for?

Ray Beharry works for Ibm

What is Ray Beharry's role at the current company?

Ray Beharry's current role is Global Product Marketing Lead - Data and AI.

What is Ray Beharry's email address?

Ray Beharry's email address is ra****@****ase.com

What is Ray Beharry's direct phone number?

Ray Beharry's direct phone number is +161795*****

What schools did Ray Beharry attend?

Ray Beharry attended Cornell University, New York University, Harvard Business School, University Of Phoenix, Northwestern University - Kellogg School Of Management, Rutgers University.

What are some of Ray Beharry's interests?

Ray Beharry has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.

What skills is Ray Beharry known for?

Ray Beharry has skills like Strategy, Marketing, Product Management, Marketing Strategy, Product Marketing, Digital Marketing, Management, Cross Functional Team Leadership, Sales Operations, Sales, Market Development, Product Launch.

Who are Ray Beharry's colleagues?

Ray Beharry's colleagues are James Burke, Tianyi Zhang, Anoop Pt, Tatsuya Kaneko, Edina Mühl, Sikha Bera, Pat Kautz.

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