Ray Cassel Email & Phone Number

Englewood, Colorado, United States

Englewood, Colorado, United States

Solving business problems through design, illustration and product visualization.

Assist with the implementation of a global brand. Maintain and update global marketing collateral for Asia, Europe and Latin America; update and create web content; design and develop micro-sites for campaigns; marketing initiatives and social media and create graphics for trade shows, seminars and corporate events.

Englewood, Colorado

Created wireframes and mockups to previsualize new sites to ensure a consistent user experience.Design and create web banner ads for internal and external placement.Ensure consistent use of brand across web and print applications. Key Financial Achievements– Monetized the Arrow ECS website by adding paid advertising to the homepage.– Maintain a Print on Demand system to reduce printing costs and storage of out-dated collateral.Key Operational Achievements– Created a unified branded look for all of Arrow’s primary social media channels including the Chinese Weibo, Tudou and Youku.– Developed CAN SPAM compliant email templates for the Arrow ECS instance of Eloqua email system.– Evangelized the new brand to all business units.– Redesigned and assisted with the implementation of a new website for Arrow ECS that increased traffic by 400% as well as promoted cross-sell opportunities. – Solely responsible for maintaining and updating a 400 page website that represents 40 software vendors (Alttech.com prior to it’s integration into Arrow).

Englewood, Colorado

Defined and developed the look and style of all marketing and branding materials including the company logos, print and web platforms. Organized photography and video shoots as well as acted as the company photographer and video editor. Art directed advertisements, marketing videos and trade shows. Interfaced with print vendors, web developers, programmers, photographers, model makers and fabricators. Project management of assignments that varied in scope. Managed personnel and conducted performance appraisals. Reviewed resumés and participated in interviews for various staffing positions.Key Financial Achievements– Saved approximately $90,000 to $120,000 and four months time by using local fabricators and craftsmen to create a cockpit mock-up.– Achieved a savings of approximately $20,000 by utilizing in-house talent to create interactive Flash content for the corporate website.– Realized an estimated savings of $8,000 by leveraging local print shops and gang printers to update marketing materials. – Saved an estimated $4,000 by creating historical images for an advertising campaign instead of using licensed imagery.Key Operational Achievements– Successfully created an international brand for ATG and the Javelin.– Created 3D models and illustrations for use in publications, videos and marketing materials.– Created national advertising campaigns for trade and lifestyle magazines as well as web banner ads and HTML newsletters.– Managed the creation and growth of an easily maintained corporate website, modified HTML, CSS, PHP scripting and added interactive Flash content to keep the web presence fresh and engaging.

Computer-based flight crew training for the military. Use of Photoshop, Director, Illustrator, Premier and LightWave to create graphics, interfaces and animated sequences. Reviewed resumes and interviewed candidates to meet graphics department staffing needs.Key Operational Achievements– Initiated the integration of Flash into Authorware to create training graphics that can be updated by the courseware developer thus freeing up the Graphic Artists for other tasks.– Integrated 3D illustration and animation into courseware.– Introduced technologies such as Quicktime VR to enhance the computer-based training.– Increased the fidelity of training graphics.

Fast-paced production company that developed paper and computer-based corporate training for Fortune 500 companies. Multimedia graphics and interface design.