• Enhanced API requests, by reducing redundant API calls by 57% which resulted in over 2.33x improvement in content loading speeds, through implementing effective API response handling.• Oversaw the development of the front-end user interface by taking charge of over 64% of new Figma page designs and contributing to the development of 84% of user flows.• Collaborated with back-end engineers to integrate various RESTful APIs, including AI-driven large language models, SEC data, and financial analysis APIs, seamlessly transforming JSON responses into dynamic and interactive user interfaces using React 18.

• Leveraged state management libraries such as MobX to minimize additional requests by over 700ms, enhancing the overall user experience• Worked closely with back-end engineers to transfer data securely from the front end to the back end by implementing form validation for over 60 different complex data inputs inputs, and sending CSRF tokens with requests, effectively achieving 0 data breaches• Increased accessibility scores throughout the entire application by an average of 13.3% through implementation of ARIA properties which comply with WCAG 2.1 standards.

• Effectively reached the intended target audience by launching a Google Ads campaign tailored to specific neighborhoods, reaching over 350 unique users' search engine results page.• Optimized the estimated performance metrics of a Google Ads campaign by reducing the cost-per-click by 26.9% and increasing the estimated click-through rate by 172.9%, through strategic SEO practices, keyword optimization, and enhancing headlines and descriptions.• Developed an optimized landing page for a Google Ads campaign that prioritized on the overall UI and UX design aimed to minimize bounce rates.