For over 14 years, I have been a media strategist and planner, helping leading brands in the FMCG sector achieve their marketing and business goals. I have a proven track record of delivering innovative and effective media solutions across various channels, platforms, and markets. Most recently, I was the Senior Planning Director at PHD, where I was the category lead for Unilever's Beauty and Personal care portfolio in the GCC region. I managed a team of media specialists and collaborated with internal and external stakeholders to ensure alignment of brand objectives, consumer insights, and media opportunities. I also leveraged my expertise in digital marketing, social media, and e-commerce to optimize the media mix and performance for Unilever's brands. My core competencies include media strategy, implementation planning, budget management, campaign optimization, and performance measurement. I also have strong skills in digital marketing, social media, and e-commerce, which enable me to create holistic and integrated media plans that drive brand awareness, engagement, and conversion. My mission is to use my media knowledge and experience to deliver impactful and meaningful media solutions that connect brands with their target audiences and generate positive business outcomes. I am passionate about staying updated with the latest media trends, technologies, and best practices, and applying them to my work. I am also eager to learn from and share my insights with other media professionals and industry experts.