Ray Farrell Email & Phone Number

Encinitas, Ca, Us

Greater San Diego Area

San Diego, California, United States

finetunes Solutions is one of the worldwide leading digital service providers of independent media content. Services include digital audio /video distribution, dsp delivery, disc on demand, online store solutions and more. finetunes is now in Los Angeles with offices in London, Paris and Berlin with the hub in Hamburg. finetunes has a network of over 450 digital outlets in over 100 countries including full range and genre specialist shops.B2B solutions (disc on demand, digital music and video distribution, physical distribution in U.S. and Europe)Digital content delivery services, digital retail and social media marketing /promotionBusiness expansion and partnership development Account management of download, streaming, and mobile platformsClient management for U.S. and Asian label accountsCoordination of label release marketing plansrelease schedule and delivery coordination, metadata management

Technology based start-up. Revenues doubled during tenure, currently at 2 million. Member of four person executive team. Accountable for client and content acquisition. Manager of the NYC office. Met aggressive sales goals, monitored results and provided overall direction in sales strategies.Structured and negotiated revenue/royalty processing and digital distribution agreements with key music companies.Drafted amended and finalized client contracts in collaboration with legal counsel. Developed and maintained relationships with label clients, key content providers and music trade organizations worldwide. Counseled clients on complex issues relating to distribution, data consolidation, and changes in royaltyobligations. Monitored global digital music landscape to assess competitor platforms and target domestic and global labels and distribution. Kept current on emerging trends and technologies serving the online and digital marketplace, and championed ongoing technology-related business opportunities. Led successful cross functional business discussions and decision making processes regarding content acquisition and distribution strategy. Led and developed a staff of direct reports based in the US and UK.

Content Acquisition & Label RelationsNegotiated an renewed licensing agreements with hundreds of top tier record labels and digital distributors worldwide. Maintained 95% client retention and agreement renewal rate. Increased revenues at this Silicon Valley start-up from 14M to 60M during my tenure, and acquired 2M tracks for the website. Overall accountability for content acquisition and label relations. Closed deals bringing thousands of labels and aggregators to pioneering open source (mp3) independent label digital music service. Working with brand marketing, product development, editorial and IT departments, maximized catalog and increased subscribership from 20,000 to 300,000. Prospected valuable and hard to find music rights owners to provide exclusive content to site. Generated alliances and booked promotional events for global, national and regional market expansion. Organized successful events at key industry conferences and international trade organization meetings. Assessed and budgeted sponsorship opportunities focusing on increasing subscriber base. Counseled clients on distribution, data consolidation, changes in royalty obligations and other matters.

Built, led and coached diverse teams of genre managers and label relations representatives. Generated alliances and booked promotional events for global, national and regional market expansion. Assessed and budgeted sponsorship opportunities focusing on increasing subscriber base. Counseled clients on distribution, data consolidation, changes in royalty obligations and other matters. Developed subscriber acquisition and retention initiatives in utilization of catalog

Controlled recording and marketing budgets and schedules. Handled radio edits and remixes. Placed numerous tracks in film and TV. Handled catalog acquisitions and assigned projects. As product manager, led all cross functional projects relating to artist demos, radio campaigns and sales solicitation. Solicited producers and engineers. Found and signed talent. Handled A&R duties for Rob Zombie's platinum certified "Hellbilly Deluxe," Sonic Youth and others.