Ray Katz

Ray Katz Email and Phone Number

Chief Operating Officer and Co-founder at Collegiate Sports Management Group, Adjunct Professor Columbia University and and Managing Partner at ROI Sports Group @ Collegiate Sports Management Group
New York, NY, US
Ray Katz's Location
New York City Metropolitan Area, United States, United States
Ray Katz's Contact Details
About Ray Katz

Over his career, Ray’s entrepreneurial drive and deep experience on both the client side and agency side, has provided clients like The Sports Authority, VF Corporation, the WIZ, Major League Baseball, and Mastercard with not just traditional sports marketing solutions, but pioneering programs, locally and nationally.Prior to joining OMD in 2004 Ray was Senior Vice President of Sales and Marketing for The Football Network. As a leading expert in his field, Ray stays busy speaking at industry events. He also developed the curriculum for the Masters in Sports Management program at New York University’s Tisch School of the Arts and continues to teach sports sponsorship and media classes at NYU..Specialties: With his knowledge and experience across the full range of sports marketing disciplines including sponsorship, licensing, retail promotion, event management and media, as well as new and traditional media, Ray provides truly innovative and effective integrated sports marketing solutions.

Ray Katz's Current Company Details
Collegiate Sports Management Group

Collegiate Sports Management Group

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Chief Operating Officer and Co-founder at Collegiate Sports Management Group, Adjunct Professor Columbia University and and Managing Partner at ROI Sports Group
New York, NY, US
Employees:
24
Ray Katz Work Experience Details
  • Collegiate Sports Management Group
    Collegiate Sports Management Group
    New York, Ny, Us
  • Collegiate Sports Management Group
    Chief Operating Officer Csmg
    Collegiate Sports Management Group Sep 2014 - Present
    New York, New York, Us
    · Collegiate Sports Management Group has secured and is aggregating marketing and media as-sets across Division I, II and III Conferences, Universities & Colleges · Collegiate Sports Management Group is:o Aggregating intellectual property and other assets across Division I, II and III conferences and select universitieso Selling media and sponsorships around conference/school events along with related con-ference content, as media converges with sponsorship with increased brand focus on con-tent marketingo Supporting other revenue streams including licensing and e-Commerce, as sponsorship converges with licensing o Partnering with production companies and/or facilitate production and broadcasting of all sporting events (create or enhance as necessary)- TV, Digital, Mobile, Audioo Identifying and aggregating emerging media, content, engagement, and promotional best practices and vendors to generate scale for proliferation across Division I, II and III confer-enceso Leading strategic partnerships and negotiations with Multi- Media outlets on behalf of our clients · For our conferences and schools, this creates the scale & resources needed to:o Deepen engagement and provide exposure across multiple media outlets with students, their families, alumni, and the school communityo Improve the quality and quantity of college applicants o Produce higher quality content and monetize it along with sponsorship, rights, marks & logos, and other assetso Have access to an effective professional sales force and best in class technologies and content practices so that scale across conferences will appeal to national and regional sponsors· Collegiate Sports Management Group has partnered with multiple media outlets and technologies for content distribution/production/on-line merchandise sales
  • Columbia University
    Adjunct Professor
    Columbia University May 2009 - Present
    New York, Ny, Us
    Developed and taught course in Sports Media, and developed and teach a Revenue Strategies Course which evaluated and shaped the creation of a newly proposed Rugby 7's league
  • Source1 Sports
    Managing Partner
    Source1 Sports Sep 2011 - Jan 2016
    Results-driven sports marketing agency, delivering C-level experience & 360° approach: team, league, client, media & creative, hitting all consumer touch-points
  • Nyu
    Faculty
    Nyu 1988 - Jun 2015
    Assisted in development of original curriculum for Tisch Sports Management Masters Program
  • The Leverage Agency
    President Sports Properties And Media
    The Leverage Agency 2009 - Sep 2011
    • Headed up Staff of 15 sales and marketing professionals including 2 senior sales Vice Presidents• Drove Acquisition of new properties including LPGA, Top Rank Boxing and Ironman Triathlon• Integrated and packaged a new property, National Outdoor Properties from Camping World and Affinity Group assets• Partnered with agency CEO successfully selling and implementing title sponsorship of AVP Pro Beach Volleyball
  • Optimum Sports
    Managing Director
    Optimum Sports Jan 2008 - Sep 2009
    • Successfully launched sports marketing agency, resulting in over $1 Billion of sports media and sponsorship spending.• Revenue has grown an average of 35% annually since year one, and is more than triple initial plans.• Built a staff of 13 professionals across 2 offices, reporting to Omnicom Media Group Entertainment and Sports CEO • Headed up corporate consulting practice, uniquely integrating Sponsorship and Media assets with new ROI models.• Has secured multiple six figure clients including State Farm, Visa, Lowe’s, Bank of America, Hershey, H&R Block and Dial.• Built property representation business from scratch with core competencies including Property rights negotiation, and development of sales materials for properties such as, LPGA, YES Network and Arena Football.• Led Omnicom Leadership Olympic Senior Advisory Team which included nearly 50% of all TOP Olympic Sponsors
  • Optimum Sports
    Us Director
    Optimum Sports Dec 2003 - Jan 2008
  • National Football League
    Director
    National Football League 1992 - 2007
    New York, Ny, Us
    • Controlled a $10 million marketing budget and secured over $5 million of new funding from licensees and retailers for retail marketing, driving Consumer Products revenue to more than double over 4 years.• Tripled marketing and promotion brand ratings lead over nearest competing league in independent retailer research.• Build first ever true marketing department within NFL Properties, heading up company-wide advertising, direct marketing and research, managing a staff of five, as well as in-house agency • Managed direct response partners, tripling sales to over $100 million including QVC, Sports Illustrated, and NFL Catalog.
  • Smartix International
    President
    Smartix International 2000 - 2003
    • Strategically grew ticketing, affinity commerce, and loyalty company to 25 employees and $5 Million in revenue in 2001. • Successfully raised three rounds of capital, securing over $7 Million from merchant banks, VC’s and strategic partners • Co-Founder of a company which had the first true affinity commerce web-based sports platform focused on e-ticketing, fan loyalty, smart cards, kiosks, and other emerging technologies. Full time employee as of funding in May 2000.• Develop branding strategy and fan management/enhancement programs for sports and entertainment venues and sports leagues and teams 6 securing pilot programs between 2001 and 2003.• Secured $5,000,000 in funding from MasterCard in an exclusive deal delivering SmartFan program to 5 MLB teams.
  • Nfl Properties, Inc.
    Senior Marketing Director
    Nfl Properties, Inc. 1992 - 1996
    • Controlled a $10 million marketing budget and secured over $5 million of new funding from licensees and retailers for retail marketing, driving Consumer Products revenue to more than double over 4 years.• Tripled marketing and promotion brand ratings lead over nearest competing league in independent retailer research.• Build first ever true marketing department within NFL Properties, heading up company-wide advertising, direct marketing and research, managing a staff of five, as well as in-house agency • Managed direct response partners, tripling sales to over $100 million including QVC, Sports Illustrated, and NFL Catalog.
  • The Walt Disney Company
    Marketing Director
    The Walt Disney Company 1990 - 1992
    Burbank, Ca, Us
  • The Madison Square Garden Company
    Director Of Sales
    The Madison Square Garden Company 1988 - 1990
    New York, Ny, Us
  • American Express
    Director Cardmember Acquisition
    American Express 1987 - 1988
    New York, Ny, Us
    • Managed a $9 million marketing budget for Optima Card direct mail acquisition, more than doubling sales objectives.
  • Young & Rubicam Advertising
    Account Manager
    Young & Rubicam Advertising 1982 - 1987
    New York, Ny, Us
    • Appointed Co-Director of account management training program.• Managed Procter and Gamble, General Foods International Coffees, Ronzoni Foods, and Adidas USA businesses.

Ray Katz Skills

Marketing Marketing Strategy Advertising Social Media Marketing Sponsorship Social Media Sports Marketing Strategy Direct Marketing Management Digital Media Integrated Marketing Entrepreneurship New Media Digital Marketing Strategic Partnerships Sports Investment Portfolio Management Marketing Roi Brand Development Event Management Sports Account Management Sports Management Leadership Sales Event Planning Public Relations Public Speaking Entertainment Analytics Marketing Communications Business Development Corporate Development Strategic Planning New Business Development Social Networking Market Research Media Relations Writing Facebook Email Marketing Marketing Management Online Marketing Online Advertising Training Negotiation Brand Management Digital Strategy Blogging Business Strategy Analysis Crm

Ray Katz Education Details

  • The Wharton School
    The Wharton School
    Finance And Marketing
  • University Of Pennsylvania
    University Of Pennsylvania
    Marketing And Finance
  • The Wharton School
    The Wharton School
    Management
  • Nyu
    Nyu
  • Nyu
    Nyu

Frequently Asked Questions about Ray Katz

What company does Ray Katz work for?

Ray Katz works for Collegiate Sports Management Group

What is Ray Katz's role at the current company?

Ray Katz's current role is Chief Operating Officer and Co-founder at Collegiate Sports Management Group, Adjunct Professor Columbia University and and Managing Partner at ROI Sports Group.

What is Ray Katz's email address?

Ray Katz's email address is ra****@****aol.com

What is Ray Katz's direct phone number?

Ray Katz's direct phone number is +164633*****

What schools did Ray Katz attend?

Ray Katz attended The Wharton School, University Of Pennsylvania, The Wharton School, Nyu, Nyu.

What skills is Ray Katz known for?

Ray Katz has skills like Marketing, Marketing Strategy, Advertising, Social Media Marketing, Sponsorship, Social Media, Sports Marketing, Strategy, Direct Marketing, Management, Digital Media, Integrated Marketing.

Who are Ray Katz's colleagues?

Ray Katz's colleagues are Gareth Hill, Keegan Ohta, Vicky (Bihan) Yu, Danyela Proteau, Hudson Alexander, Tyler Dichiaro.

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