Ray Katz Email & Phone Number

New York, Ny, Us

New York, New York, Us

· Collegiate Sports Management Group has secured and is aggregating marketing and media as-sets across Division I, II and III Conferences, Universities & Colleges · Collegiate Sports Management Group is:o Aggregating intellectual property and other assets across Division I, II and III conferences and select universitieso Selling media and sponsorships around conference/school events along with related con-ference content, as media converges with sponsorship with increased brand focus on con-tent marketingo Supporting other revenue streams including licensing and e-Commerce, as sponsorship converges with licensing o Partnering with production companies and/or facilitate production and broadcasting of all sporting events (create or enhance as necessary)- TV, Digital, Mobile, Audioo Identifying and aggregating emerging media, content, engagement, and promotional best practices and vendors to generate scale for proliferation across Division I, II and III confer-enceso Leading strategic partnerships and negotiations with Multi- Media outlets on behalf of our clients · For our conferences and schools, this creates the scale & resources needed to:o Deepen engagement and provide exposure across multiple media outlets with students, their families, alumni, and the school communityo Improve the quality and quantity of college applicants o Produce higher quality content and monetize it along with sponsorship, rights, marks & logos, and other assetso Have access to an effective professional sales force and best in class technologies and content practices so that scale across conferences will appeal to national and regional sponsors· Collegiate Sports Management Group has partnered with multiple media outlets and technologies for content distribution/production/on-line merchandise sales

New York, Ny, Us

Developed and taught course in Sports Media, and developed and teach a Revenue Strategies Course which evaluated and shaped the creation of a newly proposed Rugby 7's league

Results-driven sports marketing agency, delivering C-level experience & 360° approach: team, league, client, media & creative, hitting all consumer touch-points

Assisted in development of original curriculum for Tisch Sports Management Masters Program

• Headed up Staff of 15 sales and marketing professionals including 2 senior sales Vice Presidents• Drove Acquisition of new properties including LPGA, Top Rank Boxing and Ironman Triathlon• Integrated and packaged a new property, National Outdoor Properties from Camping World and Affinity Group assets• Partnered with agency CEO successfully selling and implementing title sponsorship of AVP Pro Beach Volleyball

• Successfully launched sports marketing agency, resulting in over $1 Billion of sports media and sponsorship spending.• Revenue has grown an average of 35% annually since year one, and is more than triple initial plans.• Built a staff of 13 professionals across 2 offices, reporting to Omnicom Media Group Entertainment and Sports CEO • Headed up corporate consulting practice, uniquely integrating Sponsorship and Media assets with new ROI models.• Has secured multiple six figure clients including State Farm, Visa, Lowe’s, Bank of America, Hershey, H&R Block and Dial.• Built property representation business from scratch with core competencies including Property rights negotiation, and development of sales materials for properties such as, LPGA, YES Network and Arena Football.• Led Omnicom Leadership Olympic Senior Advisory Team which included nearly 50% of all TOP Olympic Sponsors

New York, Ny, Us

• Controlled a $10 million marketing budget and secured over $5 million of new funding from licensees and retailers for retail marketing, driving Consumer Products revenue to more than double over 4 years.• Tripled marketing and promotion brand ratings lead over nearest competing league in independent retailer research.• Build first ever true marketing department within NFL Properties, heading up company-wide advertising, direct marketing and research, managing a staff of five, as well as in-house agency • Managed direct response partners, tripling sales to over $100 million including QVC, Sports Illustrated, and NFL Catalog.

• Strategically grew ticketing, affinity commerce, and loyalty company to 25 employees and $5 Million in revenue in 2001. • Successfully raised three rounds of capital, securing over $7 Million from merchant banks, VC’s and strategic partners • Co-Founder of a company which had the first true affinity commerce web-based sports platform focused on e-ticketing, fan loyalty, smart cards, kiosks, and other emerging technologies. Full time employee as of funding in May 2000.• Develop branding strategy and fan management/enhancement programs for sports and entertainment venues and sports leagues and teams 6 securing pilot programs between 2001 and 2003.• Secured $5,000,000 in funding from MasterCard in an exclusive deal delivering SmartFan program to 5 MLB teams.

• Controlled a $10 million marketing budget and secured over $5 million of new funding from licensees and retailers for retail marketing, driving Consumer Products revenue to more than double over 4 years.• Tripled marketing and promotion brand ratings lead over nearest competing league in independent retailer research.• Build first ever true marketing department within NFL Properties, heading up company-wide advertising, direct marketing and research, managing a staff of five, as well as in-house agency • Managed direct response partners, tripling sales to over $100 million including QVC, Sports Illustrated, and NFL Catalog.

Burbank, Ca, Us

New York, Ny, Us

New York, Ny, Us

• Managed a $9 million marketing budget for Optima Card direct mail acquisition, more than doubling sales objectives.

New York, Ny, Us

• Appointed Co-Director of account management training program.• Managed Procter and Gamble, General Foods International Coffees, Ronzoni Foods, and Adidas USA businesses.

Master Of Business Administration - Mba, Finance And Marketing

Bs/Mba, Marketing And Finance

Bs Economics, Finance, Marketing, Management

Education record

Education record