Ray Lang

Ray Lang Email and Phone Number

Creative and Print and Internet Marketing @ Creative Print Consulting
Wheeling, IL, US
Ray Lang's Location
Wheeling, Illinois, United States, United States
About Ray Lang

Creative/Print/Web veteran seeking leadership role in advertising/marketing organization.Creative meets print-Incorporated the imaginative, inventive qualities of the creative process to uncover the solutions and potential of print and web. Created new, innovative methods to demonstrate product capabilities that get noticed and capture audience attention. Resourceful project leader/mentor—excellent organizational and teaching skills to lead a cohesive mix of talent team to sell product benefits and increase company revenue. Brand strategies/marketing communications— versatile/adaptable to know target audience and build brand recognition in every project delivered.Specialties: Developed “Industry First” technique with Quad Graphics of ink jetting our logo on the head and foot of our catalogs for greater visibility. Now catalog is easily identified and stands out when lying flat, stored in a cabinet and placed in an in box or mailbox. Quad, and many other large printers now offer this as a finishing option for all catalogers.

Ray Lang's Current Company Details
Creative Print Consulting

Creative Print Consulting

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Creative and Print and Internet Marketing
Wheeling, IL, US
Ray Lang Work Experience Details
  • Creative Print Consulting
    Creative And Print And Internet Marketing
    Creative Print Consulting
    Wheeling, Il, Us
  • Village Of Wheeling
    Trustee
    Village Of Wheeling Jan 1989 - Present
    Trustee, and former Plan Commission Chairman, Village of Wheeling. Corporate Authority representing Wheeling in televised public hearings governing the adoption or approval of ordinances, resolutions, motions, agreements, appropriations, collective bargaining and fiscal budgets for residential community of more than 42,000. Additionally charged with responsible leadership by critically examining and regularly reviewing village policies, programs and operations, assuming the role of community opinion leader and generating public support for village programs and services. Regulate development plans to raise the standards of the community and provide a better way of life for both the residents and business community.
  • Chicago Executive Airport
    Board Of Director
    Chicago Executive Airport May 2013 - Present
    Wheeling, Illinois
  • Creative Print Consulting
    Creative/Print/Internet Marketing
    Creative Print Consulting Mar 2007 - Present
    Consulted on new catalog concept for furniture company. Consulted for Retail Food products venture including internet content, photography, public relations and best practices. Designed, wrote and printed fundraising materials for local organization. Writing news-based articles and other creative content for area marketing venture.
  • School Specialty
    Creative Director/Print Buyer
    School Specialty Feb 2002 - Feb 2007
    Managed creative, production and printing of all catalogs, sale flyers, national ad campaigns and sales support materials for School Specialty’s Educator’s Marketplace Brand.• Created and coordinated promotions for key vendors including Sanford, 3M, Crayola and Dixon to deliver product samples to customers through print media. Challenged printer capabilities to make this unique sales opportunity a reality.• Primarily responsible for reducing catalog costs from the previous year by more than $1.1 million through greater printing and production efficiencies. Converted print format to the more cost efficient short cut-off press saving paper, printing and mailing costs corporate-wide.
  • Quill Corp/Staples Inc.
    Us/Europe Advertising Supervisor
    Quill Corp/Staples Inc. Aug 1984 - Jan 2002
    Managed Quill’s entrance into European catalog division with production of an all-new, 500-page office product catalog and prospect sales flyers to introduce Quill as a supplier to the United Kingdom.• Hired, trained and coached brand new staff to sell product that offices in the UK use everyday...as if we were a British company.• Managed production logistics of catalog planned in Brussels, BE and Birmingham, UK, designed and produced for direct-to-plate printing in Lincolnshire, IL and forwarded to printer in York, UK.• Managed division’s advertising budget, annual reviews, employee relations and job assignments for staff of creative designers, copywriters, page productions artists, proofreaders and freelancers. Monitored team’s workload to shift work to freelancers where necessary and initiated work-around solutions to maintain deadlines.
  • Quill Corporation (Staples)
    Advertising Supervisor
    Quill Corporation (Staples) 1984 - 2002
  • Quill Corp
    Senior Copywriter/Project Manager/Creative Coordinator
    Quill Corp Aug 1984 - Aug 1998
    • Creative coordinator of complete mailing programs for Quill’s school and business furniture niches, each including full-line catalogs, monthly sales flyers, magazine print ads and numerous solo mailings. Charged with taking a concept from start to finish directing creative, photography and writing, with practical knowledge of prepress, printing and finishing/binding functions.• Created and produced Quill's most highly visible promotions including front covers, special sales and sweepstakes promotions, premium giveaways and institutional pages that set the tone for a mailing providing the staying power of keeping the book in the customer’s hands.• Launched the new school niche by coordinating production of a 20-page mailing from concept to film within 15 business days. Schools represent one of Quill’s fastest growing segments.

Ray Lang Education Details

Frequently Asked Questions about Ray Lang

What company does Ray Lang work for?

Ray Lang works for Creative Print Consulting

What is Ray Lang's role at the current company?

Ray Lang's current role is Creative and Print and Internet Marketing.

What schools did Ray Lang attend?

Ray Lang attended Southern Illinois University, Carbondale.

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