Raylene Coates Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Australia

Two Way Street is a busy Speech Pathology clinic that focuses in the niche area of Augmentative and Alternative Communication (AAC). Our aim is make ourselves redundant in the lives of people with a communication disability. We do this through one-to-one therapy, online training courses and face-to-face workshops for communication partners, accreditation of communication accessibility fthe community and bespoke training and mentoring for allied health professionals and educators working with people with a communication disability. I work alongside the Administration Team, Clinical Team and Project Teams to manage work activities, streamline processes and ensure the availability of on-brand products and communications.Two Way Street remains the leading voice in the world of AAC. Our social media presence sees month on month growth and strong engagement. I keep executive management updated through monthly reports and the team engaged via marketing highlights presented in our fortnightly meetings. In my time with Two Way Street, we've launched an AAC Club Membership for the ongoing education of professionals and families on all things AAC, a FREE online training course on the emotional development of children with a communication disability and several new AAC chat products.I have loved creating a stronger brand presence for Two Way Street, achieved through consistent social media and email campaigns, blog articles, redeveloped web pages and refreshed brand assets. In this extremely rewarding role, I am able to influence the day-to-day operations of the business and bring about positive enhancements in all aspects of marketing and communications.

Adelaide, South Australia, Australia

In a busy marketing team, I was responsible for communications across two businesses - ACURA Group and Highgate Air. I loved contributing articles to the quarterly magazine for both entities and blog articles for website and email distribution. I quickly picked up knowledge on automotive air-conditioning components and building supplies, thanks to the fabulous marketing and leadership teams. Other highlights during my time with ACURA Group included the coordination of photoshoots - one day of headshots and new marketing images across our team and facilities, as well as a magazine cover shoot onsite with one of our customers. I worked with our Product Manager to create a series of videos outlining the features and benefits of truck air conditioning and managed the weekly email blast to Highgate Air customers featuring new and sale products.

Lonsdale, Adelaide

In my time with the Motherson Group, I've worked in various divisions within the company to promote our capabilities in the design and manufacture of automotive components and product development for a diverse range of industries such as medical, IoT, agriculture, mining and more. MOTHERSON AUSTRALIA (MAR 2021 - CURRENT)I am currently focused on implementing marketing and communication strategies to continue to build a strong future for manufacturing at Motherson Australia. I led the rebranding of our business from SMR Automotive to Motherson, working with Global Marketing and adhering to strict style guides and have implemented a plan to improve our online presence nationally. I am responsible for internal communications strategies to successfully increase engagement amongst our 300 employees at Lonsdale.MOTHERSON MEDICAL/RE-TIME PTY LTD (APR 2020 - FEB 2021)As part of the company's desire to diversify out of the automotive industry, I became part of a team responsible for building a medical vertical for Motherson. Focused on the development of medical devices and contract manufacturing opportunities for our facilities around the world, we conducted early market research to support our entry into various markets. As COVID was emerging, I was seconded to Re-Time Pty Ltd, a spin-off company formed from a collaboration between Motherson and Flinders University. See below for full description on my role and responsibilities with Re-Time.MOTHERSON INNOVATIONS (SEP 2019 - MAR 2020)In collaboration with the Business Development team, I promoted our expertise to University departments looking to commercialise their research and the start-up community looking for an industry partner to bring their product to life. I led the development of the website Australia.Motherson.com, created case studies to outline our expertise in specific projects, and managed our presence at trade shows.

Adelaide, South Australia, Australia

Re-Time Pty Ltd is a spin-out company from a collaboration between Motherson and Flinders University. Re-Timer Light Therapy Glasses are sold online through Re-Timer.com and Amazon, via relevant distributors and sleep clinics around the world. As a short-term contract, I was responsible for marketing and communications activities to support a revenue increase for the Re-Time business, before being handed over to management in India. My role included content and layout updates to Re-Timer.com, marketing strategy development including email marketing, consumer digital marketing, influencer marketing and PR. I ran beta product testing for a new sleep device, in consultation with consumer groups and created the product launch plan.

Adelaide, Australia

I entered DPS in the newly created role of Marketing Coordinator, spent a year as Marketing Manager with two direct reports and became one of a two-person team responsible for promoting several brands within DPS that covered multiple print and online products. My role was responsible for the planning and implementation B2B and B2C marketing campaigns for multiple brands to increase brand awareness, publication distribution, website traffic and advertising sales. This was achieved through the use of email marketing, direct mail, events, social media, pay-per-click and traditional advertising methods. I wrote website content, produced marketing collateral and media kits, scripted and produced videos and directed our presence at trade expos. During my time at DPS, I also took the lead on implementing internal communications and initiatives to build a positive culture. I was part of the team to introduce a market-leading consumer feedback platform and marketplace style approach to finding and choosing the right aged care on AgedCareGuide.com.au. These initiatives were disrupting to the industry and not always well-received, requiring research into industry preferences, consumer needs, the user experience, as well as a series of calculated communications and close collaboration with peak bodies and advocates in aged care.

Adelaide, Australia

I joined Woodhead at a tumultuous time as they were heading into liquidation. My time there was short-lived, however thoroughly enjoyable. I was fortunate to meet some great people and further develop my design skills in the preparation of tender submissions for architecture and design work. I was responsible for managing the annual Tour Down Under sponsorship activities and the coordination of internal and external events. I worked closely with Group Marketing and marketing coordinators around the country to meet national directives.

Darwin, Australia

MARKETING & COMMUNICATIONS COORDINATOR (FEB 2011 - MAR 2012)In a small team, I worked alongside the Marketing Manager to implement marketing strategies to build race day attendance, function bookings and membership applications. We used email marketing, direct mail, radio, television, newspaper, events and PR to achieve desired results. My responsibilities included updating website content, liaising with media to provide news updates, managing media credentials for feature race days, creating content for the annual Darwin Cup Carnival magazine, writing media releases and race day speeches. I worked with several external agencies including web developers, graphic designers, photographers, video producers and advertising agencies on successful campaigns.MEMBERSHIP & TICKETING COORDINATOR (MAY 2010 - FEB 2011)As the face of the Darwin Turf Club membership base, I was responsible for building and maintaining relationships with Club members, increasing retention and improving applications. I implemented an automated membership renewal process and developed a member booklet to successfully increase satisfaction and retention. In collaboration with all departments, I created and sent regular newsletters to members and industry participants. Part of my role was to plan, implement and manage the online, phone and face-to-face sales and distribution of 40,000 ticket sales for the month long Darwin Cup Carnival and 8 other feature race days throughout the year. I was part of the team to coordinate other events throughout the year including Horse of the Year Awards, Ladies Day Lunch and Gala Ball.

Adelaide & Darwin

DARWIN (OCT 2009 - APR 2010)Marketing activities as below, as well as the management of administration staff, HR activities including recruiting, inductions and maintenance of confidential employee records, project assistance to project managers and collation of accounts payable and receivable.ADELAIDE (FEB 2008 - SEPT 2009)My role was responsible for working with engineers, surveyors and project managers to create successful tender submissions for engineering, surveying and planning projects. We used events to maintain and build client relationships and I led the coordination of our annual client dinners and corporate sponsorships at major sporting events such as the Adelaide 500 and the AFL. Under the direction of the Quality Manager, I implemented internal communications, created intranet updates (Sharepoint) and coordinated company-wide staff training based on training expiry dates and strict health & safety policies. Broader marketing activities included advertising content creation for newspaper, magazine, brochures, websites and the company presence at trade shows and expos.

Adelaide, Australia

Led a team of 2 staff to support the successful promotion and execution of small and large events nationally and internationally. Our team created unique email communications, facilitated well attended conference calls, wrote and designed flyers, brochures and magazine content. Part of my role included monitoring expenses to keep within budget, the implementation of recognition and incentive programs, and the analysis of campaign and event success, as well as sales and retention activities.A large part of my role was to coordinate events for anywhere from 20 attendees to 20,000 attendees. This included training seminars, themed parties, gala dinners, product launches and incentive holidays. I was responsible for driving event management activities, from conception to completion, and was involved in site inspections, venue negotiations, travel bookings, logistics for online and on-site attendee registration as well as on-site merchandise and ticket sales. To successfully execute events, I was responsible for on-site staff scheduling, coordination of green rooms, speaker scheduling, on screen displays and VIP transportation. In collaboration with the event team, I completed post-event analysis to improve the event experience.