Raymond De Castro Email & Phone Number

Union City, CA, US

United States

Union City

• Perform sitewide organic search audits using Screaming Frog, Google Analytics, Ahrefs, SEMRush and Google Search Console
• Analyze and optimize landing pages through competitor site analysis and keyword analysis
• Use data from GSC and GA enact changes to increase CTR and e-commerce conversions
• Manipulate spreadsheet data with Vlookups and P-Tables and present through Data Studio
• Work with other departments such as CSR, purchasing, design, web development, and email marketing for organic search optimization

• Setup Bluehost hosting service with Wordpress CMS
• Use Google Search Console and user forums such as Reddit to create content marketing strategy
• Track keyword position growth and decline using SEMRush keyword tracker
• Record YouTube videos and embed into web pages
• Use YouTube analytics to further assess user needs and appropriate keywords

• Used SEMRush and Google page speed insights to determine issues with website searchability
• Worked with web developers to fix searchability issues
• Adjusted title, H1, and meta descriptions to improve SERP results
• Performed keyword research to create content strategy

Laurel, MD

• Secured website that is built with Wild Apricot
• Used MailChimp and Agile CRM in conjunction with Paper.Li to e-mail subscribers

• Assess customers’ needs and relay information to technicians
• Schedule appointments for the day
• Ordered parts from parts stores such as dealerships and aftermarket suppliers.

• Create Website content
• Built SEO optimized WordPress site – did competitive keyword research to determine rank ability, find long tail keywords and new opportunities.
• Optimized Meta Tags, created SEO optimized content, and build links posts on Reddit.
• Used Google Analytics to asses visitor behavior and make adjustment to paid campaigns and organic search strategies.