Integrated digital, media, and communications strategy across the network's client portfolio

- Lead Kinesso PH (formerly Reprise Digital) business and operations- Supported other IPG Mediabrands business units (Initiative, UM, Mediabrands Content Studios) for all ongoing and prospective digital requirements- Worked with key external partners in driving digital excellence within the agency and for our clients

- Head of digital for UM Philippines, working alongside IPG Mediabrands' Digital Leadership;- Led digital strategy and planning for key UM PH clients;- Worked closely with insights/strategy, planning, buying, and performance teams to deliver integrated media and communications plans for clients;

- Digital lead across multiple clients in the group, working with the Digital Leadership Team at UM- Led strategy and execution of brand and retail campaigns for ING Direct and News Corp AU;- Acted as local partnership lead for GoPro and LATAM Airlines for ANZ markets;- Led internal specialist business units (search, programmatic, mobile, social, analytics) to draw digital strategies, trading approaches, testing frameworks, and optimisation plans;

- Digital (performance, social and branding) campaigns for clients across QSR, travel/leisure, real estate, and technology industries- B2B campaigns (branding and demand-generation) for a leading technology client- Focus on digital performance/direct response marketing across display, social, mobile and eDM channels.

- Handled digital campaigns for clients across Technology, Finance, Hospitality and Retail industries.- Specialised in performance/direct response marketing utilising search and programmatic display channels.- Worked with various business units in the agency for digital strategy, planning and execution.- Coordinated with local agencies across APAC in planning and executing regional campaigns.- Involved in training wider agency teams in digital planning and buying.

- Handled direct response campaigns for Aviva Insurance- Headed the account and media services team - Coordinated with clients, third-party agencies and media vendors to ensure smooth campaign flow and delivery;- Worked with Group Director in planning and strategizing;- Developed media plans and campaign timelines;- Oversaw media buying and campaign implementation;- Lead the analysts in providing campaign evaluation and reports to the clients- Lead the search specialists in planning, executing, monitoring and evaluating search campaigns;- Worked with media vendors in getting the best rates for the clients and the agency;- Provided support in securing new business.

- Developed digital media plans and strategies for brands such as Nescafe, Pepsi and Milo;- Negotiated with media owners to secure competitive rates and maximize budget;- Coordinated with creative and PR agencies for integrated activations;- Oversaw campaign execution and implementation;- Provided progress reports and regular updates and presentations to clients;- Developed pitches and presentations for new clients;- Managed company invoices and purchase orders as well as revenue reports.

- Worked for Procter & Gamble account- Planned, implemented and evaluated media investments in TV, Radio and Print;- Performed day-to-day account management including handling simple client inquiries, coordinating with media suppliers/partners and creative agencies, etc;- Conducted monthly and weekly analysis/reports on target audiences' viewing patterns, network commercial loading, etc;- Participated in monthly media reviews involving competitive reports.

- Part of a team handling Telco, FMCG, Pharmaceutical and Beverage accounts;- Took research briefs and developed proposals;- Assisted in execution of research projects (developed questionnaires, conducted project briefing with operations team, monitored data collection and processing);- Processed data and applied basic research analysis;- Assisted in writing research findings and reports;- Assisted in presenting research findings to clients;- Handled day-to-day project management (coordination with operations and support teams, logistics, etc);- Performed client/account management (handled client inquiries and requests, prepared progress reports and updates, etc.).