Marketing Manager
Identifying, developing, and evaluating local area marketing (LAM) strategies to promote key campaigns including advanced Screenings, Special cinema events and CineBuzz Loyalty Program. I have achieved maximum capacity at multiple Chicks at the Flicks events including the screening of 50 shades darker, Magic Mike, My Big Fat Greek Wedding 2 and The Avengers series.o Formulating, directing and coordinating marketing activities for various product promotions. At the red-carpet premier of ‘Mike and Dave Need Wedding Dates” my team and I were an integral part of the preparation and success of the event, which sold out multiple sessions. o Implementing marketing plan through the use of Social Media, Print, Sponsorships and Point of sale tactics, including an increase reach of Facebook page to 12,000 likes and maintaining a steady increase of sponsorship contacts for events. o Building relationships with local business, community groups and local schools. In collaboration with the Western Sydney University Campus Life & Student Club Coordinator, I organised a stall for Event Cinemas Parramatta where we achieved over 800 new student signups to our Cinebuzz Program over the course of the week.o Co-ordinating marketing campaigns with marketing, communication and sales objectives.o Creating and publishing marketing material in line with marketing plans e.g. social media assets specific to cinema operations/campaigns.o Monitoring and reporting on the effectiveness of marketing communications.o Working closely with design agencies, cinemas managers and other stakeholders to assist with launch of national campaigns at a local level.o Maintaining effective internal communications to ensure that all relevant areas are kept informed of objectives.o Evaluating the financial aspects of campaigns such as budgets, expenditures, return-on-investment and profit-loss projections.
