The author is an experienced brand consultant, who has many years’ experience in brand planning, marketing strategies and integration of communication planning and implementation.Once worked as senior manager in multi-national and local companies in marketing consulting and integrating communications fields, experienced in strategic planning. He formerly worked for CNC and was responsible for brand management.Specialties: Providing brand strategies, communication strategies and implementation and training service for many international and local clients. The brands include: FAW-Volkswagen, Jetta Cars, 263 Internet Communications, Dangdang Website, Aucma Air-conditioner, FAW Toyota and more.He constantly ponders and develops professional settlement methods in marketing, branding and communication fields, etc.