Raymond Brown is the Owner of Brown Consulting, a company providing consulting services for shopping channels and vendors, and servicing home shopping channels, vendors, entrepreneurs, and product creators. He works with product development, marketing, warehousing, merchandising and product placement to maximize product life cycle. He specializes in home shopping channels (TV Based) and internet properties. Previously, he was the Vice President-Sales and Operations at Home Shopping Network. He has over 28 years of sales experience, including marketing, strategic planning, merchandising, product development and launches, programming, broadcast and executive management.

Start-up providing business and sales consulting to various large and small companies.PrincipalCreated and managed effective consulting business supporting vendors, entrepreneurs, and investors. Established marketing, merchandising, e-commerce, and media efforts for small companies and Fortune 500 corporations. Utilized expansive professional network to connect clients with key industry leaders. Successfully oversaw product development from ideation through production and distribution. Created effective organizational structure and standard operating practices (SOPs) to support long-term business expansion. Managed projects within strict budgetary requirements. Collaborated with IT professionals to build effective online presence for clients, facilitating development and exposure. Troubleshot internal growth issues for companies, enhancing performance and sales. Worked with international corporation to break in U.S. markets and launch new business divisions. Non-confidential achievements include:Print and radio advertising agency required new avenues of growth. Built TV media buying and programming division that contributed $50M+ annually and brought in steady client base. Cutlery company continually lost scheduled air time to other product lines, resulting in large aged inventory and serious financial concerns. Negotiated use of private studio and TV distribution. Created clean inventory and supported $22M revenue within first year and 2010 revenue of $47M.Collaborated with Thai company launching U.S. TV retailer, GEMS TV. Identified internal organizational structure to support growth needs, also took over the SVP position for Sales and Operations in charge of producers and talent. Supported first year revenue of $62M and 2010 revenue of $121M.

Managed sales of merchandise and intangibles, including warranties and up sells for HSN and sister station, America's Store. Effectively achieved sales and revenue goals. Hired, supervised, and teamed with 51 employees across diverse departments, including sales, marketing, and programming. Successfully retained key talent and developed career paths for employees. Completed successful strategic planning, ensuring growth along all business segments. Created and maintained database of on-air retailer's performance to manage competitive analysis. Achievements include:Achieved double-digit sales increases through various products and unique programming and marketing incentives; grew network from $20M annually in 1998 to $140M net profit in 2004.Raised margins from 18% to 32% within six years through vendor negotiations and by establishing higher margin product lines.Met with cable, satellite, and LPTV executives to negotiate new added distribution, increasing viewership 41% in six years, while maintaining profit margins.Developed sales techniques and innovative programming to enhance entertainment values and increase sales exponentially.Trained program hosts to maximize product sales while maintaining factual presentations and entertaining delivery, resulting in 5% reduction in returns and consistent double-digit sales growth.Spearheaded electronic retail business and frequently collaborated with international and national branches to support set-up.Consistently exceeded sales and quality goals, obtaining performance bonuses and executive stock options given only to highest company performers.

Major interactive multi-channel retailer with direct-to-consumer sales focus.

Worked for HSN for 18 years. I have had the ability to become a focused TV retail professional with extensive Call center, Production, Programming, Planning, Marketing, Sales, Merchandising, Web Content, Finance and Executive Management direct experience. As you see from my recommendations, they speak volumes for my capabilities. I have enjoyed every minute of this business and have now opened up my own consulting firm in Atlanta to service all TV retail providers in all capacities, also bringing new products from the development stage through on air, or business development and website strategies of all types. If you want A TRUE PROFESSIONAL in this business do not hesitate to contact me for any challenges large or small. I can help!

Led strategic and tactical planning for inventory and sales goals in electronics and soft home divisions. Oversaw $50M monthly in-house inventory and $380M annual sales. Scheduled celebrity appearances within programming grid. Supervised and developed career paths for 10 direct reports.Director of Sales and Production