Rayna Plummer Email & Phone Number

Atlanta, Georgia, United States

Deputy Press Secretary, City of Atlanta / Mayor Andre Dickens

Los Angeles, California, United States

The LAX Community Relations Division develops and implements ongoing community outreach programs designed to optimize effective two-way communications with neighboring communities. The division is heavily focused on establishing and maintaining strong partnerships with local businesses and stakeholders in the surrounding areas. A key focus of the division is establishing programs and services that address the needs and concerns of surrounding airport communities through opportunities such as youth programs, aviation education, volunteerism and community and civic participation.

Los Angeles, California, United States

As the Public Relations Specialist, I counsel and support senior management related to these initiatives to engage, educate and influence key audiences through effective communications strategies, messaging and tactics. Results:Act as Project Manager for Department’s $350,000 Stakeholder Meeting and Community Listening Session City-funded initiative, including proposal and program development and vendor selection/management - reaching more than 100,000 members of the communityGarner publicity features for Executive Director and Departmental Affairs in top-tier local, National, and International media, examples include: Los Angeles Times, Forbes.com, and Folha de S. Paulo (Brazil)Nominated and secured placement of Executive Director, Cat Packer on Ebony’s 2020 Power 100 List and as a Keynote Speaker for SXSW’s 2020 and 2021 Cannabusiness TrackTrack performance metrics for outreach initiatives targeted to specific audiences and stakeholdersEstablish and maintain effective working relationships with members of the media, council members, department directors, inter/intra governmental agency managers, members of the public and stakeholder groups interested in departmental programs and initiativesDevelop written material, videos and graphics to convey complex information and program functions to members of the public with diverse levels of comprehension of the department’s functions, and that highlight the stories, programs, and benefits of the DepartmentDraft and distribute all department updates including, Executive Director’s reports, talking points, press releases, op-eds, blogs, and website updatesCoordinate resources across multiple internal and external projects and initiativesFacilitate Department workshops and webinars for stakeholders including Applicants, Licensees, External Partners, vendors, and community members Track industry specific policy and jurisdictional outreach engagement efforts and catalog for use by executives and internal parties

Greater Los Angeles Area

Led development and launch of City Planning’s new brand identity including new logo, website, social media strategy, email marketing strategy, and department style guide.Worked with division leads to develop and manage marketing, external partnership, community outreach and publicity campaigns for specific projects.Researched, defined, and reported on target audiences and partners for development of effective programming and collateral.Developed stakeholder digital engagement and outreach standards for use by internal and external partiesFacilitated in-person and online workshops and webinars for external and internal stakeholders.Authored content for internal and external audiences for digital properties including blog, e-newsletter and website - resulting in more than 100K impressions a month.Created weekly and quarterly analytics reports on digital media, social media, and public relations efforts.Promoted diversity in planning through creative campaigns such as Black and Planning, Women In Planning, and Pride in Planning social with activation including dedicated social and blog posts.

Washington D.C. Metro Area

Managed the DC Department of Employment Services branded social media pages and the Office of Youth Programs social media pagesProduced and distributed daily internal newsletter sent to more than 600 employees educating staff on other agency events, internal events and successes, best practices, available training and daily newsLaunched and managed the DC Works Podcast on iTunes, Google Play, SoundCloud and the DOES Website. Management includes scheduling of guests, creating marketing plan and materials, meta data management and additional outreachDrafted and all press releases and media alerts for DC Department of Employment ServicesCompiled and edited bi-weekly agency report sent to City Administrator and Mayor’s OfficeOversaw all agency events including Community Conversations in all eight DC wards, all employee meetings for more than 600 employees, program launches / openings and webinarsCreated graphics for social media, newsletters, and promotional flyers including website banners, newsletter graphics, social media graphics and flyersReported on social media efforts on a weekly, monthly and campaign specific basis showing growth of branded pages by 20% in seven months across all channels through innovative marketing and promotional strategiesDeveloped ‘Social Media Policy and Procedure Handbook’ which was implemented agency wideReceived more than 600,000 impressions during the inaugural DC Works Week in September 2017 due to innovative ad creative digital marketing tacticsActed as agency photographer at agency events on and off site

Clients include: Taste of the Caribbean Los Angeles, Aloette Cosmetics, Codeblack Enterprises, Christian Robinson, Dr. Deborah Smith Simpkins, Mayor Pro Tem Lula Davis-Holmes, Maryannn Maloney & Associates, Tenacity Media, AM 870 The Answer• Managed the social media accounts for the following brands: Taste of the Caribbean Los Angeles, Codeblack Faith, My Faith First, Codeblack Life (Pinterest), Flyy Girl Life, Codeblack Campus, Preacher/Dr. Deborah Simpkins and Carson Mayor Pro Tem Lula Davis-Holmes, Aloette Cosmetics Los Angeles• Handled film publicity for up-and-coming talent Christian Robinson/Burning Sands (Sundance/Netflix)• Secure coverage of Optum Healthcare’s Walk to the Moon Program and Dr. Sabo in Hartford Magazine (Connecticut and Orange County) • Secured coverage of United HealthCare/Hasbro’s “Exergaming” Initiative in in La Opinion and Univision (San Diego).• Secured Radio and TV PSA placement for United Healthcare’s National Prematurity Month and Flu Shot Campaigns in all 50 states. • Secured coverage of Manly, Stewart and Finaldi’s ‘Stockton Diocese’ case in the The Record (Daily Newspaper) and KFBK-FM • Hosted the Los Angeles Girls with Goals Monthly Meet-up with more than 50 women monthly• Managed United Healthcare’s Mommy Blogger Outreach for their National Prematurity Awareness Month campaign• Acted as Producer for AM 870 The Answer’s Sunday Morning Newsmakers and Salem Media’s Public Affairs Shows. Guests secured include:Mayor James Butts – Inglewood MayorDr. Alveda King - https://soundcloud.com/sunday-morning-newsmakers/sunday-morning-newsmakers-01-15-17-seg-4-alveda-kingJennifer Childress – United Negro College FundJewett Walker – 100 Black Men of Los Angeles• Researched and compiled press contacts in Healthcare, Public Affairs, Government Affairs and News Assignment

Santa Monica, Ca

• Created the marketing campaigns for the Codeblack Life App including the CMS Management, On Demand Platform, Codeblack Essentials E-Commerce Store, and content development • Developed social media strategies, campaigns and programs that increase user engagement on Codeblack branded social profiles by 23%• Analyzed social media data to create strategy, content calendars and direction for Codeblack digital properties• Write all communications materials for the department including press releases, social media posts, and content for email and web marketing• Utilize email programs such as Delivra and Constant Contact for email delivery, analyzation and optimization• Handle daily inputting of trending news and topics into the CMS for the Codeblack Life App.• Manage the Codeblack.com including creation of SEO keywords, creative development, and CMS managementetc.• Strategized brand extensions and partnerships for films in development and those slated for release• Managed CodeblackReport.com, Codeblack’s blog and social extension platform• Increased film catalog sales by 16% using targeted social media and digital campaigns across Codeblack branded profiles, Lionsgate branded profiles and influencer pages• Led the theatrical social media campaign for ADDICTED and THE PERFECT MATCH including digital and creative direction, messaging and influencer outreach• Fostered and maintained relationships with national, regional and local press, media partners, digital partners, word-of-mouth groups, exhibitors, publications and vendors• Built and managed ‘Codeblack Campus,’ Codeblack’s college-based ambassador, mentorship and scholarship program on 13 campuses throughout the country• Supervised all marketing outreach for home entertainment, coming-attractions and catalog titles including vendor management, partnership outreach and sales tracking• Attended industry events as a representative for Codeblack to garner information and advocate the Codeblack brand

Greater Atlanta Area

• Planned and executed all aspects of events, including developing concept and design, coordinating with third-party vendors and onsite logistics• Managed project-specific budgets for all clients, including fee billing and expenses as well as payment of all vendors, reps and interns• Supervised efforts of coordinators, field reps, interns and freelancers to accomplish seamless delivery of campaign message to target audiences• Recapped full scale digital, promotional, publicity and marketing campaigns for clients under stringent deadlines and in different formats• Identified and coordinate speaking and promotional opportunities for client executives and talent• Created brand awareness for clients/projects through innovative and unique publicity and marketing strategies throughout six states• Produced communication tools including press releases, copy points for presentations, media alerts and capabilities decks• Developed engaging promotional campaigns for client’s properties through extensive research and promotional partnerships• Crafted social media messaging and content calendars for review and approval by multiple clients • Managed crisis communications for clients across social media platforms, blogs and websites• Supported campaigns and branding on various media by developing effective content and cultivating audience participation• Handled Allied Moxy in Atlanta – Allied’s African-American targeted marketing division• Fostered and maintained relationships with national, regional and local press, media partners, digital partners, word-of-mouth groups, exhibitors, publications and vendors

Greater Atlanta Area

• Produced promotional materials for publicity stunts, digital campaigns and events• Prepare crisis communications plans and messaging for clients to use across social media and digital properties • Managed client’s social media marketing including Twitter, Facebook and YouTube campaigns• Created grassroots promotional campaigns with digital influencers, word-of-mouth groups and retail outlets by effectively targeting the key demographic audience for each project• Developed new method for reporting digital campaign successes and content to clients• Executed advance film screenings totaling approximately 300 people per screening with more than five per week by partnering with key influencers and online, print and broadcast media• Compiled reviews and features from major regional print media for submission to clients

Greater Atlanta Area

• Advance editorial mission by crafting articles addressing sports, entertainment, beauty, health and religion • Conduct interviews with sources and industry experts for accuracy and research support • Utilize social and traditional media to research trends and popular subjects for story coverage

• Produce weekly client reports containing activity report, media impressions, tone of coverage, industry news, and competitor information• Create and maintain database of key local and national print, broadcast, and Internet based media contacts for seven clients• Manage social media accounts and digital campaigns for clients in consumer, corporate real estate, and health care sectors • Research consumer and digital trends for new campaign strategy recommendations given to clients’ executive management• Secure media placement in local, regional, and national top tier print, broadcast, and Internet based media through written press release and pitches

• Develop public relations and marketing plans for athletes, musicians, and small businesses• Research and develop media databases for use in pitching and press release distribution• Create database of top tier and digital media

• Handle all communication between students, executive board, and Georgia State staff • Schedule monthly events, student meetings, conference calls, and representative visits• Coordinate special events for PRSSA

• Authored and distributed press releases, biographies, and various media tour pitches weekly to local and national media • Produced weekly media alerts highlighting the NBA, NBA TV, Euroleague, and D-League• Executed daily activity for Turner Sports initiatives across digital platforms including Twitter, Facebook, and YouTube• Researched and developed directory of international events to target for promotional and speaker opportunities• Collaborated with marketing department to develop media plans for MLB, NBA and NASCAR events• Identified and compiled key press contacts into five media databases used to disseminate Turner Sports media alerts and news releases• Prepared programming and talent schedules by coordinating with appropriate contacts and departments• Monitored Turner Sports press coverage for the creation of daily reports, competition analyses and crisis response plan development for NBA, MLB, NASCAR, and PGA• Compiled and submitted editorial and planning calendars with potential feature opportunities for talent and properties

• Wrote and edited press releases, e-mail blasts, and features centered on Georgia State Leadership• Organized annual Leadership Conclave with tasks including securing key note and session speakers, creating theme, and marketing to students, staff, and faculty• Developed and implemented seven-pronged action plan increasing student leadership on campus

• Authored and distributed press releases, biographies, and various media tour pitches to local and national media • Built media lists of consumer and trade publications, television shows, blogs and radio stations in sports, entertainment, fashion, and luxury brands• Handled client publicity schedules by coordinating with appropriate contacts

• Booked models, designers, and entertainment for the main fashion show in 2008 • Developed relationships with fashion designers, models, and press with a focus on local clients in an effort to solidify sponsorships and sales• Managed all models, schedules, direction and show procedures backstage prior to the main fashion

B. A., Journalism/ Public Relations

Activities and Societies: Public Relations Student Society of America- Special Events Committee, MLK Week Volunteer Project Chair August.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs