Rayna Plummer Email & Phone Number

Atlanta, Georgia, United States

Deputy Press Secretary, City of Atlanta / Mayor Andre Dickens

Los Angeles, California, United States

The LAX Community Relations Division develops and implements ongoing community outreach programs designed to optimize effective two-way communications with neighboring communities. The division is heavily focused on establishing and maintaining strong partnerships with local businesses and stakeholders in the surrounding areas. A key focus of the division.

Los Angeles, California, United States

As the Public Relations Specialist, I counsel and support senior management related to these initiatives to engage, educate and influence key audiences through effective communications strategies, messaging and tactics. Results:Act as Project Manager for Department’s $350,000 Stakeholder Meeting and Community Listening Session City-funded initiative.

Greater Los Angeles Area

Led development and launch of City Planning’s new brand identity including new logo, website, social media strategy, email marketing strategy, and department style guide.Worked with division leads to develop and manage marketing, external partnership, community outreach and publicity campaigns for specific projects.Researched, defined, and reported on.

Washington D.C. Metro Area

Managed the DC Department of Employment Services branded social media pages and the Office of Youth Programs social media pagesProduced and distributed daily internal newsletter sent to more than 600 employees educating staff on other agency events, internal events and successes, best practices, available training and daily newsLaunched and managed the DC.

• Clients include: Taste of the Caribbean Los Angeles, Aloette Cosmetics, Codeblack Enterprises, Christian Robinson, Dr. Deborah Smith Simpkins, Mayor Pro Tem Lula Davis-Holmes, Maryannn Maloney & Associates, Tenacity.
• Managed the social media accounts for the following brands: Taste of the Caribbean Los Angeles, Codeblack Faith, My Faith First, Codeblack Life (Pinterest), Flyy Girl Life, Codeblack Campus, Preacher/Dr. Deborah.
• Handled film publicity for up-and-coming talent Christian Robinson/Burning Sands (Sundance/Netflix)
• Secure coverage of Optum Healthcare’s Walk to the Moon Program and Dr. Sabo in Hartford Magazine (Connecticut and Orange County)
• Secured coverage of United HealthCare/Hasbro’s “Exergaming” Initiative in in La Opinion and Univision (San Diego).
• Secured Radio and TV PSA placement for United Healthcare’s National Prematurity Month and Flu Shot Campaigns in all 50 states.

Santa Monica, CA

• Created the marketing campaigns for the Codeblack Life App including the CMS Management, On Demand Platform, Codeblack Essentials E-Commerce Store, and content development
• Developed social media strategies, campaigns and programs that increase user engagement on Codeblack branded social profiles by 23%
• Analyzed social media data to create strategy, content calendars and direction for Codeblack digital properties
• Write all communications materials for the department including press releases, social media posts, and content for email and web marketing
• Utilize email programs such as Delivra and Constant Contact for email delivery, analyzation and optimization
• Handle daily inputting of trending news and topics into the CMS for the Codeblack Life App.

Greater Atlanta Area

• Planned and executed all aspects of events, including developing concept and design, coordinating with third-party vendors and onsite logistics
• Managed project-specific budgets for all clients, including fee billing and expenses as well as payment of all vendors, reps and interns
• Supervised efforts of coordinators, field reps, interns and freelancers to accomplish seamless delivery of campaign message to target audiences
• Recapped full scale digital, promotional, publicity and marketing campaigns for clients under stringent deadlines and in different formats
• Identified and coordinate speaking and promotional opportunities for client executives and talent
• Created brand awareness for clients/projects through innovative and unique publicity and marketing strategies throughout six states

Greater Atlanta Area

• Produced promotional materials for publicity stunts, digital campaigns and events
• Prepare crisis communications plans and messaging for clients to use across social media and digital properties
• Managed client’s social media marketing including Twitter, Facebook and YouTube campaigns
• Created grassroots promotional campaigns with digital influencers, word-of-mouth groups and retail outlets by effectively targeting the key demographic audience for each project
• Developed new method for reporting digital campaign successes and content to clients
• Executed advance film screenings totaling approximately 300 people per screening with more than five per week by partnering with key influencers and online, print and broadcast media

Greater Atlanta Area

• Advance editorial mission by crafting articles addressing sports, entertainment, beauty, health and religion
• Conduct interviews with sources and industry experts for accuracy and research support
• Utilize social and traditional media to research trends and popular subjects for story coverage

• Produce weekly client reports containing activity report, media impressions, tone of coverage, industry news, and competitor information
• Create and maintain database of key local and national print, broadcast, and Internet based media contacts for seven clients
• Manage social media accounts and digital campaigns for clients in consumer, corporate real estate, and health care sectors
• Research consumer and digital trends for new campaign strategy recommendations given to clients’ executive management
• Secure media placement in local, regional, and national top tier print, broadcast, and Internet based media through written press release and pitches

• Develop public relations and marketing plans for athletes, musicians, and small businesses
• Research and develop media databases for use in pitching and press release distribution
• Create database of top tier and digital media

• Handle all communication between students, executive board, and Georgia State staff
• Schedule monthly events, student meetings, conference calls, and representative visits
• Coordinate special events for PRSSA

• Authored and distributed press releases, biographies, and various media tour pitches weekly to local and national media
• Produced weekly media alerts highlighting the NBA, NBA TV, Euroleague, and D-League
• Executed daily activity for Turner Sports initiatives across digital platforms including Twitter, Facebook, and YouTube
• Researched and developed directory of international events to target for promotional and speaker opportunities
• Collaborated with marketing department to develop media plans for MLB, NBA and NASCAR events
• Identified and compiled key press contacts into five media databases used to disseminate Turner Sports media alerts and news releases

• Wrote and edited press releases, e-mail blasts, and features centered on Georgia State Leadership
• Organized annual Leadership Conclave with tasks including securing key note and session speakers, creating theme, and marketing to students, staff, and faculty
• Developed and implemented seven-pronged action plan increasing student leadership on campus

• Authored and distributed press releases, biographies, and various media tour pitches to local and national media
• Built media lists of consumer and trade publications, television shows, blogs and radio stations in sports, entertainment, fashion, and luxury brands
• Handled client publicity schedules by coordinating with appropriate contacts

• Booked models, designers, and entertainment for the main fashion show in 2008
• Developed relationships with fashion designers, models, and press with a focus on local clients in an effort to solidify sponsorships and sales
• Managed all models, schedules, direction and show procedures backstage prior to the main fashion

B. A., Journalism/ Public Relations

Activities and Societies: Public Relations Student Society of America- Special Events Committee, MLK Week Volunteer Project Chair August.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs