Benchmarkit is the evolution of the original RevOps Squared vision to use metrics and benchmarks to align B2B SaaS executives across the entire customer journey including customer acquisition, retention and expansion, leading to better metrics-informed and benchmark-validated decisions.Benchmarkit's vision is to enable every B2B SaaS company to increase revenue growth efficiency and enterprise value by having free access to the most timely and contextual benchmarks available in the industry, in combination with the content, media, events and best practices shared by top industry leaders on how they have used metrics and benchmarks to inform their journey to success.

SaaS industry alliance to define, publish and evolve the standards to calculate and utilize SaaS metrics for decision making for SaaS operators and investors.

SaaS Talk™ with the Metrics Brothers features Dave "CAC" Kellogg and Ray "Growth" Rike where they discuss the details of B2B SaaS Metrics in context of the business process they inform and measure for increased performance.

The Metrics that Measure Up podcast is a member of the Benchmarkit Podcast Network. Guests include SaaS and Cloud leaders that have and continue to shape the industry. A common theme across every episode is how the guests use metrics and benchmarks to make metrics-informed, benchmark-validated decisions at every stage of a company's lifecycle.Guests include founders, CEO's, Venture Capitalists and industry thought leaders from brand name companies including: LinkedIn, DocuSign, Marketo, Gainsight, Gong, Clari, Bessemer Venture Partners, Emergence Capital and OpenView Partners to highlight a few.

Co-author and primary data and metrics content contributor to this book.

The first go-to-market venture capital firm, Stage 2 Capital combines capital and GTM execution expertise, leveraging its elite LP base of 250+ senior executives from unicorns and Fortune 500 firms to help portfolio companies scale revenue and accelerate growth.

Responsible for leading the revenue generation organizations for a leading Customer Experience Platform focused on serving the Digital Marketing needs of brands including Starbucks, Wendy's, Avis, Hertz, Planet Fitness, and hundreds of other multi-location companies.Primary contributions included implementing a more predictable customer acquisition process, enhanced forecasting model, instrumenting and capturing predictive KPI's including Lead Conversion Rates, Close Rates, Pipeline Coverage Ratio, Opportunity drop-off rates, Sales Cycle by target market segment, pipeline $ by organization/individual, and Closed-Won influenced ARR by Go-To-Market organization.Results included doubling close rate (17% to 34%), 35% increased ACV in the Commercial Market segment, increased # applications purchased per account by over 40%, and a 50%+ win rate against #1 competitor. New ARR in the first three quarters immediately after joining increased by over 100% per quarter (on average).

Responsible for leading the Enterprise business unit in the America's for Simplilearn, and the acquired MarketMotive “Digital Marketing” business. Simplilearn is the leading on-line training (eLearning) company for emerging technologies and processes including Big Data, Digital Marketing, Cloud Computing, Mobile Development, Web Analytics, Cyber Security and Project Management. Simplilearn focuses on ensuring participants achieve high value outcomes via structured curriculum, and an applied, blended learning environment with a focus on gaining certification from market validated third party certification bodies such as PMI, Scrum Alliance, OMCP, ITIL, CompTIA, and IASSC to highlight just a few.

Responsible for leading all aspects of HireMojo, the industry's first Hiring Automation Solution. HireMojo makes hiring easier through a patented, data-driven Hiring Automation Platform. HireMojo makes candidate generation, candidate qualification, and candidate management intelligent by harnessing the power of Big Data, Crowd Sourcing, and SMART job marketing in an easy-to-use, integrated platform. HireMojo empowers companies to make most hires in a few weeks for a fraction of the cost of traditional recruitment models, tools and techniques.

Responsible for all market facing functions of the leading Cloud Recruiting Technology and Services company including Sales, Marketing, Professional Services, Job Performance and Sourcing Center

Responsible for developing an enterprise sales organization, consultative sales process, expanding distribution channels into major SI partners, developing overall corporate strategic plan while leading the development and execution of the corporate marketing strategy

Hired to implement a consultative sales process, launch an enterprise software sales team, expand European sales presence, integrate the Retail Data Services acquisition, develop and implement a new software/solution product strategy to increase cross-sell and up-sell opportunities for the global sales and account management teams

Early Stage Angel Partnership and Fund for Silicon Valley Start-ups. Five Year Fund investing in Seed Rounds of $100K - $250K each.

Recruited as sales, marketing and services executive to launch first Marketing Automation Solution product. Responsibilities included market penetration strategy, pricing, delivery model (first MaaS provider), professional service methodology and global sales and distribution model.

Responsibilities included creation and execution of the global go-to-market strategy for the first end to end B2B eCommerce portfolio including buy side (procurement), sell side (ecommerce catalogue) and EDI on the internet. eCommerce (extranet) was one of the three main components of the Netscape corporate strategy (Internet, Intranet, Extranet), and B2B eCommerce was the primary driver of GE Information Services revenue, and this was GE's first investment in internet enterprise software. I led the marketing, product management, sales and professional services organizations, in concert with managing the executive relationships of our two strategicchannel partnerships, the Netscape and GE worldwide sales organizations.

Promoted to an Executive Band (EB) leadership role at GE Global eXchange Services (GXS) including leading the Purchasing and Supplier Productivity Solutions field operations team in the America’s and also led sales and professional service teams across the US for the Retail, Logistics, Automotive and Hi-Tech industries. I was on the leadership team responsible to commercialize the GE Trading Process Network and Reverse Auction platform and process to other industrial companies across the United States. Led the GE Boundaryless Customer Productivity program as the Team Leader across GE reporting to the GE CFO for this Jack Welch sponsored initiative. Participated and graduated from multiple GE leadership development programs including SFDP, MDC, and EDC