Data and Diagnosis-Driven Selling

Data and Diagnosis Driven Selling is a modern selling book that combines the power of diagnosing business problems and growth aspirations through leveraging high-quality B2B data, metrics and artificial intelligence. The book helps sales teams harness their selling IQ and EQ more effectively. The readers, now armed with actionable information and coached through the power of guided selling models, can finally break through the bad habits we’ve seen for decades. The book communicates best practices in leading technology companies by the top performers in the complex selling ecosystem. The Titans featured in this book are the absolute best of the best, and they share their deepest secrets of what they feel has separated them from the pack. Unlike sales methodology books, Data and Diagnosis-Based Selling provides the reader with a straightforward step-by-step process to close profitable deals in a multi-decision maker context.