- Collaborate with the country’s management team to develop integrated country business plan/31Q business planning.- Develop tactical marketing calendar that delivers the marketing strategy.- Create and develop culturally relevant strategic marketing & tactical plan that contribute to the achievement of the country business objectives. - Develop business cases for new upcoming projects to evaluate their viability. - Manage TV, Radio, POP and Merchandising with deep understanding of the roles of different media and the importance of clear & easy messaging.- Prepare a marketing budget & its allocation to different advertising mediums (ATL & BTL).- Develop projections of sales, product & promotional items on an ongoing basis.- Perform pre & post promo analysis to evaluate the campaign success and to adjust the marketing plan as needed to ensure that the annual marketing sales goal is met.- Anticipate needs and proactively work with Research Companies to conduct routine & customize researches.- Lead the agency in the development, execution and on-going evaluation of all relevant aspects of the marketing strategy (e.g., concept, creative, media, promotion, research etc.) for the country.- Develop and encourage the agency to play an active & creative role in the day to day business activities including competition intelligence. - Establish a conducive environment of partnership that encourages free exchange of ideas and innovation with the agency.- Ensure smooth communication at all levels with all departments nationally & internationally.- Exhibit the leadership skills to be a team leader as well as a team builder- Assist in the hiring, training, developing and retention of the best marketing talent for the company.

- Coordinate in-store Merchandising, Outdoor and BTL regional activities.- Direct the development and execution of all merchandising materials through merchandising representatives.- Explore new merchandising opportunities in the market and ensure proper maintenance of existing merchandising through service providers. - Develop, implement & monitor regional budgets and its allocation as per market-merchandising share.- Conduct market survey and evaluate merchandising, advertising and promotional campaigns.- Scrutinize the sponsorship proposals and forward recommendations to the management.- - Negotiate rates and procure different marketing material for the region.