- Self-funded startup developing and applying AI technologies to improve digital advertising effectiveness for diverse consumer products, e-commerce, and retail companies, such as Walmart, Nike, Mars Wrigley, and DoorDash  - Supported accounts, including Yelp, EyeBuyDirect, and Ryderwear (with annual social media spend of $2-5 million) by baselining ad campaigns, researching target audiences, developing and testing ads, and measuring effectiveness  - Conducted sophisticated quantitative analysis for campaign optimization using proprietary AI software and excel pivot tables to retrieve and analyze data from Facebook Ads Manager, Google Analytics, and TikTok  - Coordinated teams of designers, animators, and copywriters to produce 4 or more new ads per week using trending data and AI-generated insights. Launched ads using Facebook Ads Manager and TikTok  - Achieved up to 35% savings in advertising spend and improved ROAS over 10%

- Managed pool of 50 students to support over 300 large and small events per year, ranging from dances to conferences- Recruited students, allocated work assignments, resolved resource conflicts, and coordinated with event organizers

- Acted as an assistant to both the General Manager and the Creative Director.- Directed a six-person team to produce a promotional video for Lionsgate Entertainment World, Lionsgate’s first theme park globally.- Responsible for all creative management and logistics for one month project under the Creative Director’s supervision- Supported teams in preparing pitch presentations for clients such as Lionsgate Entertainment World, Ubisoft, and Universal Parks

- Supported three 500+ person events including two charity balls and a full-day music festival- Led team of six students to film and produce two 10-minute videos distributed to 1000 AmCham Members and others- Managed stage logistics and sound technicians for over 10 performances at AmCham China’s annual summer music festival