Ray Betts Email & Phone Number

London Area, United Kingdom

For more than 15 years Recipe has pioneered Meaning Centred Design - an integrated approach where deep insight informs design with meaning and purpose. Our process identifies the cultural references, needs and motivations that influence perceptions and the impulses we act on. As part of a team of senior consultants, I help to realise and bring to life the graphic solutions driven by our Meaning Centred Design approach.

Dulwich, London, Uk

Branding, packaging and brand implementation guidelines for the healthcare sector, professional and over-the-counter markets. International field research, working with semioticians and strategists. Five years design experience in the USA.

Windsor, Berkshire.

Branding and brand development for medical products in the healthcare sector, both over-the-counter and professional markets. Achievements: Lead designer for pharmaceutical clients and a long-term new product development programme including brand identity, packaging and labelling design and design guidelines.

Dulwich, London Uk

Developed brand identities and implementation guidelines for OTC and professional health care products. Conducted and presented research in the US.Achievements: Lead project designer for a number of design projects and researchClients include: Mundipharma International, Alere, GSK, Connections Recruitment.

Steiner Street, San Francisco Usa

Responsibilities included design and art direction of concepts for brands, branded packaging, collateral, web and other marketing materials. Art direct designers, photographers and illustrators. Review work and mentor junior designers. Present design work to clients. Oversee the creation of finished artwork and work with external vendors. Conduct press approvals. Key client contact on design related issues.Achievements: Developed a strong client relationships with Perdue Farms, Inc. during the re-design of the Perdue brand mark, packaging, vehicle liveries and signage. Responsible for ensuring the design intent was successfully implemented across multiple platforms utilising a variety of production technologies. Clients include: Accessories Marketing, Broderbund, Coast Capital Corporation, ConAgra Foods, Cott Beverage, Foster Farms, Kensington Technologies, Miller Brewing, New Sun Nutrition, Nonni’s, Perdue Farms, Trend Micro.

Pimlico, London Uk

Design and art direction of concepts within the corporate sector, including print, corporate communications and brand identity. Required to present concepts, liaise with clients and art direct photography and illustration.Achievements: Developed client relationships, presentation and art direction skills. Art direction of studio and location photography.Clients included: British Airport Authority, Galliford Try, Berkeley Street Properties, Mainland PR, Revlon UK, Celltech Plc, Restore UK, Wembley Stadium.

Great Portland Street, London Uk

Concept creation, design and production for own label packaging, corporate print and annual reports for pharmaceutical, waste management and oil production clients.Clients included: Arlington Property Development, Boots Natural Collection, Boots No7 Cosmetics, Boots Shapers, Medeva Plc, KS Biomedics, Celltech Pharmaceuticals, Melrose Oil, Hunting Plc, South West Trains and The Cancer Research Campaign Yearbook.Achievements: Developed client relationship role.

Kentish Town, London Uk

Associate director, responsibilities included concept creation, design and visualisation for corporate print as well as own label packaging. Key client: Tesco Stores. Additional clients: Esselte Letraset, Deloite Haskins and Sells, Coopers and Lybrand, Nabisco Foods (UK), The Lawn Tennis Association.Achievements: Promoted to Associate Director. Developed client relationship role. Clio Gold award for Tesco Shortbread Biscuits.

Ba Hons., Communication Design

Foundation Course