Bilal Raja Email & Phone Number

San Francisco, California, Us

• Lead AI product development across SoFi, driving alignment across all product, design, engineering, data science, content and marketing teams to build personalized user experiences at every user touchpoint• Developed the vision and strategy to democratize ML across SoFi, evangelizing its impact on our end users and building ML models to demonstrate its benefits• Built ML models for fraud detection, ranking, product propensity, and content recommendation to personalize all our digital surfaces resulting in increased user engagement by 15% and product adoption by 11%• Built a Central ML Platform that streamlined ML model development through common tools and processes, leading to faster deployment, real-time monitoring, and data sharing resulting in a 25% increase in efficiency• Launched a company-wide experimentation dashboard to validate (A/B test) our hypotheses and measure the impact of our work by tracking experiment results against critical KPIs for all experiments across SoFi.

Suwon-Si, Gyeonggi-Do, Kr

• Led the startup-like ad platform team to launch the first-ever global smart TV ad network, responsible for managing all parts of the product lifecycle, from ideation to launch, generating $150M+ in revenue• Aligned cross-functional teams such as hardware and software, legal, design, sales, and marketing to build and deliver the first-ever interest-based personalized ads on Smart TVs• Analyzed content viewership metrics to build interest-based targeting segments producing 150% improvement in user engagement (tune in) as measured through key ad metrics• Developed and launched new user-friendly display and video ad formats, and ad-click functionalities that resulted in increased user engagement by 80%• Launched cross-device products that leveraged Smart TV targeting data to increase personalization and enrich ad relevancy and to increase reach to a broad range of users on non-TV smart devices• Developed a product vision and strategy to develop and launch a dashboard to monitor the performance of our ad business per region and country, per ad product• Built a new video player experience to support Long Form Content Sponsorship based on user-testing various on-screen control design and features

● Mobile App Development: Initiated the Android development program. Led the team’s training, its projects and recruitment ● Process Implementation: Improved product delivery by implementing project management tools and processes

Vancouver, British Columbia, Ca

● Customer Experience Enhancement: Build new features and user flows for customer facing web applications that led to fewer support calls and a $3M savings in operational costs.● Redesign our account signup flow that led to a 90% decrease in customer calls for signup issues● Launched the new popup plan-details feature that informed customers of add-on and plan features● Built a website performance-tracking dashboard using an innovative tool, MSBI. It helped identify areas of improvement which led to the decrease in page loading times from 10s to less than 7s● Revenue Generation: Introduced a $2 fee for paper bills that led to a total benefit of 2M/month. Delivered the project 3 months ahead of the original schedule ● Customer Support: Pitched and won a business case challenge in the Disruptive Innovation Program for an agent call-back solution to reduce call center hold times with potential savings of $2.4M/year in operational costs and loss of revenue

Vancouver, British Columbia, Ca

Selected out of hundreds of applicants from top engineering universities across Canada, undertaking various rotations allowing me to build business acumen, leadership skills and a strong technical foundation. Graduated from the program and based on exceptional performance was subsequently promoted to a project manager. As part of the LDP I undertook the following challenging rotations:Customer Solutions Engineering Specialist (CSES), Enterprise SolutionsJuly – December 2010● Pre-qualified solutions, developed price negotiation strategies, prepared price quotes and sales presentations for IP connectivity products such as WAN, VoIP, Optical Ethernet, PRI● Performed in-depth analysis of network usage reports and recommended innovative solutions and upgrades ● Created Network Solution Sheets, Network Diagrams and custom solutions with products from MITS, Contact Center, Wireless and Unified Communication teamsDeveloper & Business Analyst, Managed IT Services (MITS)July 2009 - June 2010● Created profitability reports for sales strategies and revised product pricing that gave us competitive advantage● Developed cost models and procedures to carry out cost vs. price analysis to build future pricing strategies● Analyzed large data sets to determine trends using Excel and performed calculations to validate cost models with internal data

Burlington, Ontario, Ca

● Integrated 5 PCBs modules into a single mainboard design resulting in a multi-feature compact integrated solution● Implemented HD Video and Audio modules in VHDL to upgrade video decoders to handle and process HD signals● Debugged the project using ChipScope and modified the firmware code implemented in C to handle HD input and output signals

Waterloo, Ontario, Ca

● Led the coordination of the latest Pearl (8110/8120) smartphone release with the European and American telecom carries at BlackBerry● Researched technical specifications and created requirements for new Blackberry features relating to media players, external memory cards and regulations for handling 911 calls● Gained knowledge on the workings of FM, AM, PCM, GSM, GPRS, TDMA and CDMA networks

Ca

● Bring-up evaluation boards, updated their firmware in C and troubleshoot any hardware or software issues. Learned about JTAG, I2C and SPI interfaces for debugging ICs● Updated schematics, design specifications and BOMs, developed bring-up procedures and test scenarios for video processing boards● Prototyped IR Signal Booster circuits to be installed in our products and learned how to reduce circuit noise ● Developed procedures to test the latest video processors to operate without a fan, under different load and temperature conditions, that resulted in cost saving by installing only heat sinks and no fans in the latest products● Tested the performance of different DDR 2 modules with our video processor under different load and temperature conditions

Bachelor Of Applied Science (Basc), Electrical Engineering

Certificate In Project Management, Project Management

Nanodegree, Artificial Intelligence Product Manager