Roxann Smerechniak Blasz Email & Phone Number

New York, Ny, Us

Paris, Fr

Global Head of Marketing, Education, and Marketing Services. Managed $20M budget including agency vetting, negotiation, and product development deliveries. Selected Global Brand Ambassadors and Influencers to maximize engagement and relevance amongst targets.Functional Expertise:• Accelerated global retail sales to $300M, securing double digit growth, market share gains and increased profitability.• Delivered organic growth on core franchise Polo, launched a new global blockbuster pillar for a younger more premium target, pioneered a new gender-fluid, market-leading sustainable and digital centric eco-conscious offering, rebranded the feminine pillar Romance, achieved top 4 fragrance rank in China. 2023 Fragrance Foundation Winner: Polo Blue.• Built a best-in-class integrated marketing customer journey, innovating in UX within existing and emerging platforms and successfully opened B2C (TMall + Amazon) and D2C platforms.• Modernized portfolio and communication to drive record-breaking retailer visual weeks and advertising ROI.

Paris, Fr

Amsterdam, North Holland, Nl

Developed and managed the short and long-term US strategic vision and growth plan for Coty's Luxury portfolio of licensed brands. Captured market share and share of voice, improving overall profitability and US market rank. Established and developed a highly productive team seen as brand authorities in the business. Managed the entire Media portfolio budget ensuring disruptive national and regional omni-channel full funnel media plans. Functional Expertise:• Devise annual/5YP objectives, strategies and tactics to ensure brand goals are met for $250MM fragrance portfolio.• Formulate successful, high ROI generating “go to market” product launch plans, growing/defending brand market share with competitive pricing, innovative programs, high-impact merchandising and strategic advertising support.• Architect strategic financial models and sales channel strategy to meet business objectives. • Own entire P&L and budget forecasting process across multiple launches/promotions. • Create strong alliance with Sales leadership and develop account specific activations. Collaborate with retailers to secure buy-in and flawless execution of marketing programs.• Drive market research, analysis and insights to develop long-term brand strategies and understand ROI drivers.

New York, Ny, Us

Led and managed multi-channel marketing and merchandising plans for entrepreneurial luxury beauty brand with B2B and D2C model. Created high impact positioning, programs, and partnerships that elevated the brand and captured market share. Completed various promotional functions: Orchestrated Advertising shoots and campaign development aligned to prestige brand vision; Directed creation of printed and digital assets, social calendar, education tools, and product sampling programs; Created visual merchandising schematics, fixtures and displays to elevate and streamline brands at retail; Managed and negotiated media buy, trade advertising, and strategic partnerships; and Explored new sourcing options, identified new vendors, and managed existing vendor relationships.

Columbus, Ohio, Us

Feb 2012 - March 2014. AVP, Global Brand Development & Retail MerchandisingSep 2008-January 2012. AVP, Brand Development & Product MarketingFeb 2007 – Aug 2008. Director, Brand Development & Product MarketingApr 2005 – Jan 2007. Manager, Brand Development & Product MarketingProvided strategic direction and leadership on $1B Prestige Fragrance, Body Care, Color Cosmetics, Hair Care, Makeup, Home, Accessories, Gifting, and Promotions. Oversaw the development of portfolio expansions, extensions, limited-edition and basic business assortments. Acted as a trusted member of the Executive team and lead spokesperson at PR events and sales meetings.Functional Expertise:• Architect and execute strategies to achieve stated revenue, profitability and market share objectives for body care, fine fragrance, and impulse portfolio in over 1000 global retail locations, direct mail, and online distribution channels. • Construct comprehensive, innovative, and actionable development concepts against peer companies and global category standards. Devise product solutions that resonate with the customer, are relevant to market/trend, leverage learning from past results, and deliver sales and margin while balancing total-shop priorities and Retail merchant volume commitments. • Oversee the development of portfolio expansions, extensions, limited-edition collections and basic business assortments. Identify new sources of growth, building long-range product roadmaps to fuel business performance. • Direct the implementation of national marketing programs, CRM efforts and promotional partnerships.• Oversee Customer Research initiatives, establishing learning agenda and methodology for quantitative surveys, qualitative store intercepts, focus groups and in-homes.

Paris, Fr

Directed Matrix product Hair Care, Styling, and Hair Color strategies, positioning, formulation, packaging, advertising, merchandising, and pricing to maximize growth of $500M portfolio worldwide. Collaborated with R&D, Education, and International Zone Managers to develop and refine new global offerings.

Paris, Fr

Skin Care, Body Care, Color Cosmetics: Designed and maintained integrated merchandise planning database for Luxury Products Division supporting Color Cosmetics, Active Cosmetics, Skincare, and Body Care brands. Delivered recommendations to optimize assortment mix based on selling models.

New York, Ny, Us

Traditional (Print/TV) and Online Advertising Media: MCI WorldCom, Universal Studios Theme Park, Stouffers- Planned & presented traditional/online media plans for Universal Studios, Stouffer’s, and MCI Worldcom.- Negotiated with buyers for National Television, Local Radio, and Online media buys. Tracked, modified, & optimized ongoing traditional/online media placements.- Trained assistant & junior media planners.

Bachelor Of Arts - Ba, Double Major: Art History And Psychology

Executive Education, Mastering Business Excellence