Client Membership/Services. USMS Masters Swim Coach and Adult Learn to Swim Instructor. USA Swimming coach of Ocean City age group team. Red Cross Lifeguard.

Plan and execute creative digital marketing, web site, or communications initiatives that engage, motivate, and drive results aligned to the organizational business strategy. Track, analyze, and report on KPIs / OKRs.

Responsible for implementing and managing the go-to-market strategy for Marketing Center, an international client-facing marketing portal. Ensure that Marketing Center delivers its unique value proposition to users and helps the company achieve a competitive advantage (through June, 2024).• Executed the re-launch of Marketing Center on the Seismic Enablement Cloud platform, with no disruption to clients. Seismic features included Content Platform, LiveDocs, LiveSend, NewsCenter, and Digital Sales Rooms.• Achieved consistent double-digit monthly growth in userbase, new platform/feature adoption, and content engagement during the first year of the transition to Seismic.• Served as Subject Matter Expert and platform manager for Seismic, responsible for vendor management, new feature testing and implementations, advanced configurations, and user management and support.• Identified, tracked, and reported on actionable KPIs for Marketing Center using Seismic (Sisense), Google Analytics, and Tableau. Supported corporatewide analytics and measurement initiatives.• Championed and implemented user testing and feedback to inform ongoing planning and development of Marketing Center.• Collaborated with Solutions Product and Marketing Managers to create and deliver multi-platform promotions that boosted engagement with marketing materials and engagements per user by +600%.• Coordinated integrations and testing of Marketing Center with Pershing’s NetX360+ advisor platform.• Led Cultural Awareness committee that created content, events, and activities to support internal corporate Equity and Inclusion efforts throughout the world.

Launched and managed social media team responsible for corporate social media marketing and social selling program for 1,500+ Financial Advisors. • Drove 400+% growth in total average engagement across all platforms (Facebook, Instagram, LinkedIn, Twitter, and Snapchat). • Developed annual social media strategic plan, objectives, KPIs, budget, and reporting in support of overall corporate strategy. • Trained 1,500+ field force on social media tools and coordinated industry-leading social selling program for financial advisors achieving 70% adoption rate; 72% of participants reported a positive impact on their business.• Managed vendor selection process and consolidation for all social media related tools resulting in $250K savings. • Managed paid social media advertising program resulting in 500% growth in impressions / reach.• Coordinated cross-functional social media team including marketing, sales, compliance and legal which dramatically streamlined social media approval process for advisors.

Managed 8 public facing and intranet web site properties for Penn Mutual and broker-dealer HTK.

Promoted life insurance & annuity products, sales concepts and services to financial advisors in 3 distribution channels including career, independent, and broker-dealer.