• Created and implemented business policies and strategies to grow market share and competitive advantage.• Improved the company’s product lines and designed/launched new product lines to the market.• Coordinated between suppliers and teams to ensure the punctual delivery of high-quality and customizable products.• Determined product pricing by utilizing market research data, reviewed production and sale costs, anticipated volume, priced special and customizable orders.• Created sales and marketing plans, engaging advertisements and ad campaigns.• Created and maintained Key Performance Indicators (KPI) and monthly performance reports.

• Located and verified potential suppliers worldwide.• Operated as an intermediary and facilitated the purchase of products by ensuring technical, quality, contractual, and financial requirements were fully communicated and met by the supplier and Sinae.• Conducted periodic reviews of technical, contractual, programmatic, and quality issues.• Promptly resolved technical, schedule, and/or cost issues.