Réjane Bouffaut Catelineau 🌈 Email & Phone Number

Paris, Fr

Neuily Sur Seine

• Field marketing strategy with Account-Based Marketing (ABM) strategy • Event and experiential marketing management with Personalized marketing campaigns for key accounts• Planning and executing marketing campaigns• Collaboration with field sales teams on account-specific marketing initiatives• Tracking performance and key performance indicators (KPIs) for generic campaign and measurement and analysis of ABM campaign effectiveness• Marketing tools and CRM utilization (Jira,… Show more • Field marketing strategy with Account-Based Marketing (ABM) strategy • Event and experiential marketing management with Personalized marketing campaigns for key accounts• Planning and executing marketing campaigns• Collaboration with field sales teams on account-specific marketing initiatives• Tracking performance and key performance indicators (KPIs) for generic campaign and measurement and analysis of ABM campaign effectiveness• Marketing tools and CRM utilization (Jira, SFDC, Tableau)• Field team leadership and resource management• Marketing budgeting and expense management• Alignment of marketing efforts with sales goals and objectives• Localized marketing content creation• Brand management and image on the field (PR campaigns, blogs)• RRM Team management, Coordination and collaboration • Regions: France, Italy, Spain, Portugal, Israel,Malta, CyprusMarketing Awards in 2018 (WW), 2021, (EMEA) 2023 (WW) Show less

• Reporting directly to the Marketing SVP worldwide• Hiring and managing French and UK teams (4 people),• Defining marketing plans and budgets for Southern region• Developing MarCom strategies and integrating MarCom campaigns to support growth in targeted markets (Financial, Manufacturing, Media & Desktop channel sales) • Developing brand image with social communities, SEM,• Developing and managing digital PR strategy• Supporting channel marketing (France, Italy, Spain… Show more • Reporting directly to the Marketing SVP worldwide• Hiring and managing French and UK teams (4 people),• Defining marketing plans and budgets for Southern region• Developing MarCom strategies and integrating MarCom campaigns to support growth in targeted markets (Financial, Manufacturing, Media & Desktop channel sales) • Developing brand image with social communities, SEM,• Developing and managing digital PR strategy• Supporting channel marketing (France, Italy, Spain, Portugal, Greece)• Organizing product launches (traditional and digital PR, eseminars, events)• Providing sales support (SEO, SEA, collaterals, website content, eSeminars, lead generation with integration CRM, MSD - Marketo)• Delivering content across multi channels, localization SEO, Social Media Show less

• Reporting directly to the Marketing SVP worldwide• Selecting and managing the PR agency network for Europe• Developing and implementing the European PR strategy • Organizing & Supervising European events

• Managing the PR agency• Managing interviews for SVP, VP EMEA and France Country Manager• Implementing the worldwide PR strategy• Participating in European and international events (European and US press trips)• Organizing partnerships & public relations (Cannes Festival with Canal+, Gaumont ...)• Managing product placements (movies, ad)• Defining programs for product launches, adapting them to the local market

Customers: Apple Computer, Siebel, Mactemps• Managing the PR team (3 people)• Organizing events• Developing "success stories"• Organizing and participating in specific vertical events (Health, Video, consumer...)

Customers: Packard Bell (NEC Packard Bell Group), Adobe, Psygnosis (a subsidiary of Sony PSX games)• Organizing press conferences, press trips, interviews, press tour, roundtables,• Producing press kits, press releases• Managing the press database • Qualifying press clippings• Producing monthly and weekly activity reports

Customers: UPS, Office of Tourism of Mexico, Dow Corning (subsidiary of Dow Chemical Inc.), Amalthé (Association - Lobbing)• Writing press releases• Organizing interviews with the vertical press• Analyzing press coverage• Producing booklets, brochures• Managing the logistics for incentive programs, seminars,• Participating in crisis communication activities