Ruth B. Email & Phone Number

Glasgow, Gb

Glasgow, Scotland, United Kingdom

As the Head of Marketing at 5pm.co.uk, a leading Scottish consumer-focused lifestyle platform specialising in restaurant and hotel bookings, I lead a dynamic team in executing a multifaceted marketing strategy. Some highlights of my role include:Team Leadership: Successfully managing and developing a high-performing Marketing team, fostering a collaborative, creative and results-driven environment leading to the successful execution of marketing initiatives.Comprehensive Campaign Management: Planning, overseeing and executing multi-channel campaigns covering channels including, organic and paid social media, content marketing, email marketing, SEM, paid search, PR, TV and radio advertising, and strategic partnerships. This comprehensive approach has significantly expanded our reach and engagement.Brand Evolution: Spearheading brand management, development and positioning, most recently leading an upcoming rebrand to help us stay relevant in a dynamic market.Customer-Centric Focus: Conducting thorough customer and market research to gain insights into evolving trends and preferences. This customer-centric approach has been instrumental in tailoring our offerings to meet the ever-changing needs of our audience.Data-Driven Decision-Making: Utilising data to evaluate and report on marketing performance and company-wide metrics. This data-driven approach ensures that our strategies are not only creative but also rooted in measurable results.This holistic approach to marketing has not only strengthened the brand presence of 5pm.co.uk but has also contributed to the sustained growth and success of the platform within the Scottish consumer landscape.

UK & international campaign planning & management // implementing SEO strategy &PPC campaigns // event management // managing website // coordinating agencies // channel management // social media management // email marketing

First marketing employee // tasked with increasing brand awareness & generating leads to grow the company // went on to be one of the top 3 UK brands within market

Shell STEP Placement whilst at University

The Growth Series

Marketing Strategy

Professional Certificate In Marketing

First Class Ma With Honours, English Language And Linguistics