R Bruce Sinclair Email & Phone Number

Chicago, Illinois, United States

TA Digital’s April, 2024 merger with sister agency Credera unified Omnicom’s technology consulting and MarTech platform agencies under one roof.Expanding on the channel sales program I founded at TA Digital , my role at Credera assigns me the responsibility or defining GTM strategies and leading marketing and business development activities with partner Omnicom agencies worldwide. In this effort I lead a direct team of four sales professionals with dozens of matrixed collaborators across the globe.With an annual revenue target in excess of $100 MM in North America alone, the program I lead accounts for over 25% of combined company revenue. Key Responsibilities:+ Defining global and regional strategies for multi-agency engagement growth.+ Leading channel marketing and business development with enterprise accounts.+ Commercializing Credera’s designation as Omnicom’s Adobe Center of Excellence.+ Aligning Credera GTM strategies with Omnicom’s corporate initiatives.+ Developing Credera’s foothold in key accounts across Omnicom.+ Managing overall interagency relationships via client services and partnership.

Chicago, Illinois, United States

With TA Digital’s acquisition by Omnicon in May 2022, I volunteered to leave my client partnership post to lead the build-out of our multi agency sales channel.Starting with no revenue, team or infrastructure, my responsibility was to develop the Company’s cross-agency go-to-market strategies and own the execution of agency channel marketing, sales and client success programs. Achievements:+ Built the program from $0 to over $25MM+ in annual sales in 18 months.+ Top Sales Executive in TA Digital in 2023+ Presidents Club.+ Built the channel sales team to four FTE while hitting 180% achievement.+ Signed TA Digital’s two largest engagements ever: Mercedes Benz and TAI+ Closed the world’s largest cross-company Adobe Content Supply Chain sale.+ High Impact Award (Company MVP) in 2023.Key Platforms:Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, Adobe Campaign, Salesforce Marketing Cloud, Salesforce CDP, Adobe Experience Platform (AEP), SAP Cloud Commerce (Hybris), Drupal, Acquia, Sitecore, Adobe Journey Optimizer (AJO).

Greater Chicago Area

Hired in May 2022 to build-out the company’s (previously non-existent) strategic account management program.In this capacity, I guided TA Digital’s most important clients through digital marketing strategy development, the translation of requirements into actionable initiatives and the navigation of the complexities of solution development, deployment and support. In parallel, I established standardized account management procedures that were later adopted companywide.Achievements:+ Grew our flagship account from $250k per year to over $5MM in my first 12 months.+ Top Sales Executive in the Company in my first year as an employee.+ Responsible for the largest digital transformation sale in company history.+ President’s club award.+ Owner of strategic accounts like UnitedHealthcare, Humana and Bose.Key Platforms: Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, Adobe Campaign, SAP Cloud Commerce (Hybris).

Greater Chicago Area

LeadHound was the world's only SaaS solution that automated the building of custom B2B marketing databases through massive web scraping and intelligent data processing.As a LeadHound founder, I’ve drove the creation of the LeadHound application from its inception, leading all aspects of application development, marketing and sales.At it's apex, the Leadhound application was custom-creating marketing lists at a rate of 100k net new mined contacts per week.

Portland, Oregon Area

PressPoint embeds deep customer relationship management functionality directly into the Wordpress web hosting platform, effectively turning company websites into CRM platforms.I provide strategic guidance on go-to-market strategies and overall business management to the founders of PressPoint CRM. Scope of advisory services includes company business planning, CRM market competitive positioning and marketing/sales strategies.

Greater Chicago Area

Syncron is a leading global provider of SaaS solutions that enable companies to statistically optimize both inventory levels and pricing.As the first hire of Syncron in the US for its SMB product line (EazyStock), I built and led the team responsible for jump-starting marketing and sales operations in the country.I spearheaded the green field creation EazyStock marketing platforms via the establishment of the eazystock.com web platform, core marketing automation (lead tracking and scoring), analytics management, thought-leadership content development and inbound/outbound marketing activities (email, ppc, seo, social).My leadership of the Eazystock team also included the creation of all pre-sales and sales enablement processes and assets including qualification criteria and tools, sales collateral and sales training resources.

Cupertino Ca

SugarCRM is a global leader in the CRM market, ranking as one of the top three platforms in use in the world today.After being hired by SugarCRM to jump-start the creation of a more formal channel program, I was relocated within a year to the Cupertino HQ and promoted to Vice President to lead the channel development team with overall global sales training/support responsibilities while leading the transformation of sales from a "feature-function" focus to a value selling approach.As VP of channel development in a $20MM ARR business unit, I built and managed all partner onboarding, sales and marketing growth planning, training and pre-sales support support worldwide.I personally developed and led the channel team's deployment of prescriptive sales and pre-sales training programs and systems that moved the company’s sales focus from simple requirements compliance to a value sales strategy.Under my leadership, SugarCRM moved from a hands-off approach to partner enablement to systematic on-boarding, business planning and sales/marketing training programs to enable global expansion.

Greater Chicago Area

SAP is the world’s largest provider of business software solutions.After providing business analytics consulting to SAP’s global channels for several years, I was recruited by the company to lead partner program development and execution during the launch of the company's SaaS ERP product: SAP Business ByDesign.Within four months of hire, I developed and launched all facets of SAP Business ByDesign channel partner program in the US.In the first semester of Business ByDesign's lauch, I led over 100 new partners through SAP's on-boarding, sales readiness enablement and “90 Days to Revenue” programs before handing-off to field sales managers.While at SAP, I also personally authored the sales/pre-sales consultant training curriculum and led sales e-learning and workshops adopted by SAP Business ByDesign resellers globally.

Greater Chicago Area

I was recruited by Baytree to develop and execute a business plan based on enabling software channel VARs and SIs to bundle financing offers into sales operations. Baytree relocated me from Florida to its Illinois headquarters within two years of initial hire to expand on program success and build business unit based on "financial pre-sales" support to IT resellers. My business unit was responsible for over $10MM in originations in 2008, alone.My success at Baytree was ensured by my unique "On-Demand Finance Promotion" channel marketing program, which enabled thousands of technology resellers to instantly create branded software financing offers to close five and six-figure sales.

Miami/Fort Lauderdale Area

Developed green field SAP Business One practices and led regional marketing and sales operations for SAP, Infor and MSBS ERP and CRM software product lines. Managed all marketing and sales activities in Southeast region of US. Assured practice profitability and growth through increasing billing rates above industry average while meeting volume sales targets.

Miami/Fort Lauderdale Area

After relocating back to the US, launched IT/Telecom practice and managed consultants in Miami, Mexico and Brazil, as well as affiliates world-wide. Provided market-entry analysis and sales channel consulting services to global clients including Nokia, Telmex, AMD, IBM and Microsoft.

Monterrey Area, Mexico

After several years of providing foreign investment consulting in Mexico, founded For Business as an SI and CRM VAR serving the Monterrey region. Grew company to 15 consultants and staff within two years of launch. Sold off the company in 2001 to return the US.