Rebecca Camilleri Email & Phone Number

Traverse City, Mi, Us

Chicago, Il, Us

· Strategizing with Director, Associate Director and Associates to develop innovative, well-targeted marketing solutions for Lively.· Developing and delivering quarterly tactical deck, laying out the recommended details of future programmatic display campaigns. · Developing and delivering yearly strategic recommendation, including analyses of client’s competition and target audiences. · Collaborating regularly with multiple teams to determine and discuss campaign objectives. · Activating, managing and optimizing multiple programmatic display campaigns in DV360, ensuring all campaigns deliver in full.· Generating and delivering weekly programmatic performance and audience tracker reviews.· Training and managing the development of a Programmatic Investment Associate. · Leading weekly internal team and client meetings to keep all parties informed of campaign status and changes.

Traverse City, Mi, Us

· Strategizing with Account Executives, Media Planners, Project Coordinators, Art Directors, Digital Strategists, Video Editors and Web Developers to create promotional and sales relationships between furniture retailers and targeted groups of customers through digital and traditional advertising campaigns. · Working with Account Executives to lead clients to better entice, engage, and create a unique experience for their customers through marketing initiatives including SEM, SEO, mobile targeting, IP targeting, email marketing, social media marketing, OTT, CTV, direct mail, broadcast TV and radio. · Consulting regularly with clients, both local and nationwide, regarding campaign requirements and objectives, guiding them on timeline adherence and recommending new advertising avenues. · Gathering previous campaign results, past creative samples and new creative mockups to present during quarterly client strategy meetings. · Creating quarterly advertising calendars and budgets for multiple clients, keeping track and updating where necessary to ensure the dates are correct and the plan is in budget. · Reviewing campaign creative and recommend changes to ensure messaging is on-brand and aligns with campaign objectives. · Meeting regularly with team members to discuss campaigns and resolve issues. · Collaborating with several departments on the creation, organization and presentation of a marketing communications deck for an international miniature golf construction company.

Traverse City, Mi, Us

· Monitored and managed job progress to ensure completion within the given deadline.· Proofread all jobs for quality assurance prior to being sent to Account Managers/clients for review. · Collaborated with team members and supervisors to improve interdepartmental communication.· Trained new team members on internal workflow and how to use the company’s chosen project management software (Wrike).

Traverse City, Mi, Us

· Coordinated multiple projects and exercised time management skills to ensure that deadlines were met for local and statewide clients.· Developed, coordinated and managed organic social media content strategies for local clients. · Monitored, analyzed, and reported the successes and areas of improvement for each implemented organic social media campaign on a monthly basis.· Assisted with creating proposals, estimates and budgets for several potential and procured clients.

Chicago, Il, Us

Responsible for working with the Co-VP of Community Service to organize and supervise events that benefit both the Ferris State community and the Big Rapids community.Events include:-Be the Match-Walk for Warmth-Adopt-A-Highway-Salvation Army Bell Ringing-The BIG Event-Food drives and food trucks that benefit Feeding America

Big Rapids, Mi, Us

Responsible for helping the President meet the goals of the team, organizing meetings and practices, and taking over when the President is unable to do so.

Big Rapids, Mi, Us

Graduated with a Bachelor of Science degree in Advertising/Integrated Marketing Communications with certificates in Digital Marketing and Inbound Marketing.

Cincinnati, Ohio, Us

Responsible for: -Managing small projects for U by Kotex-Posting social media content to Pinterest, Twitter and Facebook for Poise -Organizing digital company files-Acting as a project manager and account manager for the summer intern project, where the other interns and I created and presented a mock business pitch for Avon

Responsible for serving as chief executive officer of AdGroup of the American Advertising Federation, running all chapter and E-Board meetings, delegating responsibilities to E-Board members, and overseeing all operations of the organization.

Responsible for helping the President meet the objectives of the organization, organizing agency tours for members of the group to participate in, inviting guest speakers to visit and share their experiences with members, and writing any correspondences as necessary.

Responsible for organizing social events for members of the chapter to participate in and for updating all social media profiles on a regular basis.

Responsible for recruiting respondents in a mall setting, administering personal interviews, and entering respondent information into the company database for future reference.

New Member Coordinator: Responsible for keeping members updated on events, sending out important information about meetings, tours and speakers, and making new members of the organization feel welcomed.Student Government Representative: Responsible for making connections with representatives of other organizations and keeping AdGroup updated on events put on by Student Government.

Education record

Education record