Rebecca Rivera Email & Phone Number

Chicago, Il, Us

New York, New York, Us

Clients include: USO, Boehringer Ingelheim Corp, specifically OFEV DTC & HCP & Spevigo.

New York, New York, Us

At Wunderman Thompson Health we do things different. Our clients and their goals are the core of our strategy and media is a significant component of that strategy. On a day-to-day basis, my role is to align with interagency departments to ensure that media recommendations have taken into account overall Brand Strategy while also taking into account Marketing Intelligence & data, as well as creative performance for maximum impact & optimization opportunities. Regularty identify new opportunities for advertising by researching new media channels & developing new media strategies to reach target audiences through traditional and non-traditional channels.Additionally, my role revolves heavily around the ability to provide digital marketing expertise and knowledge share with both client and across departments as needed. Provide recommendations, based on strategy briefs, that strive for channel integration as well as best practices for holistic approach between online and offline planning, segmentation and testing.

Addison, Texas, Us

Agency Management: Oversee agency deployment of media plans across social, video, display, radio & OOH advertising for each market individually based on market dynamics, provide guidance on targeting, budgets, messaging strategy, testing opportunities and best practices. Ensure that all plans drive to increase ROAS by at least 5% (baseline) & hits all KPI's established prior to launch. - Cross-functional Partnership: Partner with internal and external teams, including Brand, Public Relations, & Social to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution - Primary point of contact for all Brand Partners (Franchisees) - responsible for the presentation of all Media Recommendations, Reporting of Data, Budget Management and Franchise Market Agreements- Drive for flexibility & agility with the ability to pivot during the pandemic. This process has driven trust between Corporate & Brand Partners - they don’t feel locked into any media spending & have trust in our plans to drive sales. In December of 2020, my role evolved from Center of Excellence & Media Lead to being completely responsible for the management of 46 Wingstop markets nationwide, with over 125 stores under my leadership from a media perspective. All agency recommendations are vetted by myself under the lens of driving ROI, ROAS & hitting KPI's during our limited local window support.

Blessed with the opportunity to take full time parental leave to care for my 2 children as we relocated to Dallas, TX

Served as client lead for lifestyle brands GNC and Blink Fitness. Oversaw media budgets exceeding $20MM. Created strategic media plans to reach targeted demographics, including television, radio, digital, print, mobile, social, and out-of-home. Negotiated vendor investment to drive maximum brand presence while creating savings opportunities for reinvestment. Collaborated with analytics teams on campaign optimizations to increase conversion and drive qualified site traffic. Managed and trained team of five media planners. Select Accomplishments:• Saved clients 10-15% of media budget by negotiating with media vendors. • Exceeded sign-up goals by up to 18% for Blink Fitness client by strategically planning and executing 2016 New Year/New You campaign.• Drove sales 3-5% for GNC client by executing CPA based social media plans.

New York, Ny, Us

Led media planning and execution for Philips Sonicare and fashion brands (Madewell, JCrew, Net-a-Porter, GUESS, Marciano). Managed allocation of advertising budgets up to $30MM. Oversaw evaluation of digital and traditional media channels. Collaborated with internal agency partners to develop holistic media recommendations. Partnered with analytics team on campaign optimization. Managed, mentored & was responsible for the development of team of 5 (2 AP’s, 2 Planners, 1 Supervisor).Select Accomplishments:• With extensive mentorship, was able to promote Media Supervisor to Associate Director• Negotiated rates by 7% for JCrew subway station take-over in Williamsburg, Brooklyn• Obtained over $15K in added value media for GUESS & Marciano

New York, Ny, Us

Led day-to-day client services for Dannon, Evian, & Philips Sonicare. Oversaw creation, execution, and monitoring of media plans across connected television, radio, digital, print, and out-of-home. Managed and trained team of three media planners. Collaborated with analytics teams to report campaign performance and recommend optimizations.Select Accomplishments:• Received promotion to Account Director after three years of success as Media Supervisor.

London, England, Gb

Pfizer Brands - Lyrica, Lipitor

New York, Ny, Us

Windstream Telecommunications, Mohegan Sun Casino, Sharper Image Century21 Department Stores