Svp, Analytics + Technology
CurrentExecutive Leadership in Client Analytics & Technology: Serve as primary executive sponsor for analytics and technology teams on major client accounts, including Allstate and Kellanova, cultivating strong client relationships and consistently achieving 4-5/5 satisfaction ratings, positioning Starcom as a trusted advisor in analytics and technology.Strategic Client Scoping & Custom Solutions: Lead client scoping processes for reporting, analytics, and ad hoc data needs, identifying custom solutions to modernize and automate client reporting. Engaged specialized analytics teams to deliver complex data science and audience insights, resulting in optimized reporting that supports executive decision-making.Cross-functional Team Leadership: Manage a direct team of 10 and oversee up to 30 additional indirect reports across analytics, data science, ad tech, and client technology functions. Coordinate resources to ensure timely delivery on high-impact analytics projects, fostering team alignment with client objectives.Audience Analysis & Campaign Optimization: Conduct and synthesize audience insights from third-party data, supporting targeted media strategies that drive campaign performance. Collaborate with research vendors to ensure deliverables address key client questions, enhancing Starcom’s analytics value to clients.Large Scale Technology Implementation Oversight: Directed the implementation of PublicisOS, a proprietary, cloud-based media management software suite, facilitating cross-functional integration of client collaboration on media strategies, audience analysis, and performance dashboards. Spearheaded team selection, project management oversight, and cross-company stakeholder alignment to ensure client satisfaction and project milestones were met.
