Roger C.'s Location
Greater Tampa Bay Area, United States
Roger C.'s Contact Details
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About Roger C.
I have spent 20 +years leading sales team's selling SaaS. Originally from Upstate NY, I began my career at 3M company and have held many roles building and leading teams in both New York and the Boston MA market. In Boston, I worked for a startup called TrueAdvantage which delivered a SaaS lead gen software to companies in need of sales leads. After two successful years, I was asked to open a remote branch in Rochester, NY where my team outsold the corporate location almost twofold. After TrueAdvantage endured a series of setbacks, new ownership relocated me back to Massachusetts in 2005 to set up an Inside Sales team at the new Corporate HQ in Southborough, MA. I was then appointed VP of Sales.After the VC’s appointed our third CEO in just a few months, I decided to test the waters and in January 2008, I joined Reed Business Interactive (‘RBI’), a subsidiary of Reed Elsevier.At Reed, I was hired to build an inside sales team focusing on securing online ads for this publishing and marketing firm. I built a team of ten reps. The inside team grew to 18 by mid-2009 and continued its success. Reed eventually announced the pending sale of RBI in 2009 and eventually began to sell off parts of my organization which led me to seek new opportunities.At Avention, (formerly OneSource), I continued to lead a new business sales organization in selling SaaS which leverages Sales 2.0 and partnerships. My team, increased revenue quarter over quarter as Avention continued to release new products and cutting edge solutions to help sales organizations achieve quotas.After a brief stay at NetBrain where I built an enterprise sales team of 10, I launched the new US sales team for Companybook in 2016.www.rogerciliberto.com
Roger C. Work Experience Details
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Marketing Communications And EventsSt. Frances Xavier Cabrini Jun 2023 - PresentSpring Hill, Florida, United StatesCoordinate Marketing and Communications for this Roman Catholic Parish. Create weekly bulletin, coordinate communication on the parish app, social media account and informational screens throughout the facility. Created and maintain website at www.stfrancescabrini.orgCreate and produce monthly series "Cabrini Corner" which answers often asked questions by Catholics centered on their Catholic faith (www.stfrancescabrini.org/cabrini-corner)Also, coordinate events for the Cabrini Event Center (www.cabrinicenter.com) which is used for weddings, birthdays and events. A 3,000 square foot facility that can accommodate up to 300 people. -
Owner3Lc Partners, Llc Feb 2022 - PresentSpring Hill, Florida, United StatesOwner/Operator. We buy and sell homes. Also, we offer services including but not limited to, light fixture replacement, fan installation, deck building, light construction projects, wood working, sprinkler head replacement, closet install and some plumbing tasks including faucet/fixture replacement, toilet bowl internal part replacement and more. And YES, we are INSURED! Visit us at www.3LC-Unlimited.com -
President3Lconsulting Group May 2007 - PresentRochester, NyWork on contract basis helping organizations with their sales process and setup:Recent Partnerships: CURRENTSt Frances Xavier Cabrini - Communications Coordinator. Website, Social Media and weekly bulletin contentThe Club at Silverthorn - Setup Membership Program to raise money and increase participation from the community. All details of the program from advertising to rollout to general administration and training. Maintain website and social media. Merritt Team Real Estate - Created and maintain website at www.merrittteam.comPool Life - Created and maintain website at www.poollife.us and social media. Integrity Home Buyers - Created and maintain website at www.iHomeBuyers.netPASTARG Interactive – Selling ASP lead generation software to the mortgage industry which also includes web design and CRM specifically focused on the real estate, mortgage and banking vertical.Enventure Technologies – Selling data cleansing services to fortune 1000 with a focus on updating and appending internal CRM data that is stored in salesforce.com, Microsoft Dynamics and other in-house CRM applications.Boston Interactive - Sales Process Manual and Playbook design and implementation for this web service and digital marketing companySprout - Sales process and implementationSimpliSmarter - Sales process and implementation for this SMS/MMS text marketing platform geared toward retail business marketingGet my book, 'Ketchup for your Sales Process' on Amazon - https://www.amazon.com/dp/0578208032/ref=cm_sw_r_tw_awdb_t1_x_U6KxBb9C64024https://www.rogerciliberto.com
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General ManagerSilverthorn Holdings, Llc Sep 2023 - Jun 2024United StatesAs General Manager of Silverthorn Holdings, LLC, I manage the day to day activities of The Club at Silverthorn and the Silverthorn Banquets & Events Center. These two venues sit on an 18-Hole Championship Golf Course within a residential community. Responsible for Golf and Social Membership growth, financials of all components of the business, marketing, operations and supervision of front of the house and back of the house staff. www.silverthorncc.com -
Director, RevenueWeedmaps Sep 2021 - Jan 2022Tampa, Florida, United StatesAppointed Director, Revenue upon acquisition of Sprout. IRVINE, Calif.--(BUSINESS WIRE)--WM Technology, Inc. (“WM Technology” or the “Company”) (Nasdaq: MAPS), a leading technology and software infrastructure provider to the cannabis industry, announced today that it has acquired Sprout, a leading, cloud-based CRM & marketing platform for the cannabis industry. WM Technology’s acquisition of Sprout reinforces the company’s end-to-end operating system as one of the most comprehensive software solutions available in the cannabis market today. -
Vice President Of Sales & Marketing OperationsSprout - Crm & Marketing Sep 2018 - Sep 2021Rochester, Ny(Acquired by Weedmaps) Ran day to day operations from P&L to Sales to Marketing. Set strategy and go to market plans as well as management of sales and client service teams. Grew company from minimal revenue to multiple million dollars in annual revenue and an exit at 7x’s earnings. Sprout is an All-In-One CRM & Marketing Platform specifically designed for the Cannabis Industry. Responsibilities include set up and roll out of sales processes and go to market strategy including; set up new North American sales organization, CRM, territories, messaging, addressable market and more. Also, design and implementation of social channels, marketing material and all marketing initiatives. Sprout is a SaaS platform, that helps cultivators, dispensaries and consumer packaged good companies acquire more customers using a variety of outreach services including MMS, SMS and Email, as well as a unique mobile coupon and customer survey builder. Also, available API integration with popular POS and Online Menu vendors and loyalty tracking, all available with a single sign-on at www.sprout.online. -
AuthorKetchup For Your Sales Process Jul 2018 - Sep 2021Rochester, New York AreaI have set up sales teams for both start ups (TrueAdvantage, Companybook) and established organizations (Reed Business Interactive, OneSource/Avention, NetBrain Technologies). At each stop along the way I have learned that without a solid game plan to establish a sales process for new reps entering your organization, your ability for a fast start and continued success will be limited. After years of writing thought leadership pieces on LinkedIn and other platforms, 'Ketchup for your Sales Process', is a compilation of how I have found success through the years, and a chance for me to share that success with others. Order your copy here: https://www.amazon.com/dp/0578208032/ref=cm_sw_r_tw_awdb_t1_x_U6KxBb9C64024Also, visit my blog at https://rogerciliberto.com/blog
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Sales DirectorAberdeen Group Apr 2017 - Jul 2018Rochester, NyAberdeen Group is a Boston based organization that provides third-party, agnostic research across multiple verticals as well as, deep information on 5M company sites in regards to technology install, spend and buying intent. Hired in April 2017 to help establish a strategy to sell a new SaaS offering, Lead Essentials. Working to establish a market and then to hire a team that will focus on Lead Essentials sales specifically.• Work with product management to fine tune solution• Generate ideas to improve the offering based on market trends• Assist in establishing go to market pricing and delivery• Assist marketing and lead generation with strategy, as well establishing connections with potential prospects• Sell into isolated accounts that have been assigned based on probability of need. -
Senior Vice President Of SalesCompanybook Mar 2016 - Nov 2016Rochester, Ny(Chapter 7 Nov 2016) There is a new player in the Artificial Intelligence (AI) and Predictive Analytics space and its Companybook.Launched the US sales operation and appointed SVP of Sales. Directed operations and the small business, mid-sized business and enterprise sales teams of the North American segment. Set up infrastructure (benefits, office, insurance, legal, etc...), to operate a US operation.Companybook will allow your organization the ability to target and call the companies that are most likely to need your goods and services based on the events that are occurring at their locations. By leveraging much more than just press releases, Companybook utilizes web crawling and AI to utilize everything from a company's website, PR's and a company's social presence to help you target in a more concise manner.With over 160 million global companies and 1.4 million monthly triggers, Companybook will help you, as well as your entire enterprise organization know who to call, when to call and most importantly why to call. Forrester Research says that 74% of companies are more likely to buy if you can find them when they are in search mode. Companybook will bring you to these companies and with the volume to support your entire organization. -
Regional Vp Of Sales At Netbrain TechnologiesNetbrain Technologies Inc. Feb 2015 - Mar 2016Burlington, MaDirect the new business enterprise sales team focused on sales of organizations with 1,000 employees+.Founded in 2004, NetBrain Technologies is the first software provider to apply the concept of CAD to network management.Since our founding in 2004, our mission has been to empower network professionals by making network management simple and visual with transformational technology. In the real world, running enterprise-grade networks requires a high level of skill and knowledge from network professionals. Our innovative solutions simplify and reduce the efforts associated with designing, documenting, and troubleshooting complex networks by employing a tool everyone knows how to use – a map. -
North American Sales Director - New BusinessOnesource Information Services Oct 2009 - Jan 2015Concord, MaOver the almost 6-years, responsibilities included Small and Mid Market new business sales in US and Canada as well as the Enterprise Team focused on companies with $400M + in revenue. Responsibilities include setting sales plans, developing strategies & achieving revenue goals for multiple sales teams.Launched a new iSell Solution team. The iSell product leverages the best of Sales 2.0 and trigger events such as management changes, funding announcements, RFP's and almost 40 different event driven alerts to put sales teams in the right place, at the right time, for the right reason within a SaaS platform.Member of the Management Team, assist with the strategic vision, direction and success of the organization.OneSource has been a recognized leader in business information solutions; delivering unparalleled company, executive, and industry intelligence that make business professionals more effective and productive in completing their critical daily tasks.OneSource products and services support a company's vital business processes, including serving their customers, finding and leveraging new opportunities, and working with suppliers and partners. -
Director Of Online SalesReed Business Interactive Jan 2008 - Oct 2009Built new inside sales organization of 15 sales reps that went from $250k in revenue from its onset in 2007 to $4M in revenue projected for 2009. Team resides in Waltham, MA, NYC and Oak Brook, IL. Secure media sales on online publications such as Variety, TWICE.com, Design News, EDN, Test & Measurment World, Supply Chain Management Review and others. Online sales consist of Lead Generation, Webinars on any or all of the 57 websites under Reed Business, Editorial Related Advertising, Microsites, Virtual Trade Shows and more. -
Vice President Of Corporate SalesTrueadvantage, Inc Jan 2002 - Apr 2007Southboro, MaResponsibilities include managing a team of inside sales professionals representing Sales Intelligence / Lead Generation Service to the Fortune 10,000.This was offered via SaaS with full lifecycle support from on boarding to train the trainer. Product integrates with Salesforce.com via the AppExchange and with SiebelOnDemand. -
Retention Manager/Business ManagerAdt Security Services (Tyco) 1999 - 2002Norwood, Ma -
Field Operations ManagerPagenet 1996 - 1999Rochester, Ny -
Team Leader3M Company 1991 - 1996Rochester, Ny
Roger C. Skills
Lead Generation
Salesforce.com
Saas
Sales Process
Sales
Enterprise Software
New Business Development
Crm
Sales Management
Solution Selling
Account Management
Management
Selling
Sales Operations
Leadership
Software As A Service
Customer Relationship Management
Strategic Partnerships
Business Development
Direct Sales
Start Ups
Marketing
Strategy
Product Management
Cold Calling
B2b
Sales Presentations
Marketing Automation
Customer Retention
Competitive Analysis
Professional Services
Demand Generation
Cloud Computing
Product Marketing
Channel Partners
Business To Business
Go To Market Strategy
Marketing Strategy
Team Leadership
Strategic Planning
Email Marketing
Networking
Team Management
International Sales
Business Strategy
Contract Negotiation
Sales Enablement
Frequently Asked Questions about Roger C.
What company does Roger C. work for?
Roger C. works for St. Frances Xavier Cabrini
What is Roger C.'s role at the current company?
Roger C.'s current role is Marketing/ Operations.
What is Roger C.'s email address?
Roger C.'s email address is ro****@****rce.com
What is Roger C.'s direct phone number?
Roger C.'s direct phone number is +178133*****
What skills is Roger C. known for?
Roger C. has skills like Lead Generation, Salesforce.com, Saas, Sales Process, Sales, Enterprise Software, New Business Development, Crm, Sales Management, Solution Selling, Account Management, Management.
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