Cole Johnson Email & Phone Number

Atlanta, Georgia, United States

Synovus Financial Corp. is a financial services company based in Columbus, Georgia, with approximately $48 billion in assets. Synovus provides commercial and retail banking, investment, and mortgage services through 298 branches in Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus Bank, a wholly owned subsidiary of Synovus, has been.

Atlanta, GA

• Create, maintain and update all company web properties (main website, blog, landing pages and documentation pages) via Webflow CMS and readme.io.
• Program managed the optimization of web traffic and SEO by analyzing data from Google Analytics and SEMRush
• Own, monitor and optimize MacStadium’s social media presence via Mention and Pardot (Twitter, Instagram, Linkedin and Facebook). Program managed the development of content and campaigns.
• Moderate content meetings and oversee content team’s regular creation of timely, industry related content in blog-post form
• Program managed the creation of graphics for ads, website, social media and sales presentations.
• Manage and develop sponsorship strategy and spend.

Norcross, GA

• Main user and admin for: Hubspot, Hootsuite, SalesForce, UnBounce, AWeber, VisitorTrack
• Program managed the development of numerous sales prospecting campaigns - targeted specific content and CRM workflows for several large multichannel ABM marketing campaigns.
• Acted as SmartBIM’s liaison and project manager for all marketing agency projects and campaigns.
• Program managed the SmartBIM website refresh (existing pages were re-designed and new pages were added).
• Program managed the re-branding of SmartBIM's (now Concora) social media platforms.
• Program managed the setup and implementation of SalesLoft - created emails for cadences, trained and provided support to sales team.

Greater Atlanta Area

• Manage large account base to ensure customer satisfaction and contract renewals resulting in consistent revenue growth
• Maintain and organize customer records in the form of interactions, contact details and deal details in SalesForce to ensure a full pipeline of current and future sales opportunities
• Collaborate with engineers and business units to design and present IT infrastructure solutions to customers and prospects via WebEx and face-to-face sales calls
• Interact with lead generation teams to ensure leads are adequately and promptly followed up with to quickly capitalize on revenue growth opportunities
• Utilize sales prospecting tools (LinkedIn, SalesLoft, RainKing) to constantly supply target lists.
• Manage sales pipeline in order to forecast for monthly, quarterly and yearly quotas.

Atlanta, GA

• Created, managed and measured automated email campaigns in Pardot and SalesLoft
• Performed outbound sales activities - cold calling, lead follow-up, and opportunity qualifications within my specified territory - Ranked #1 – 2015 Lead Generation Nationally
• Coordinated with Marketing and Sales teams to formulate prospecting strategies based off industry trends and data.
• Built relationships and effectively communicated with territory sales team and management
• Promoted to Team Lead where I oversaw a team of 7 others.

Acworth, GA

• Assisted Marketing Manager in trade show management, marketing materials creation and the management of the sales-marketing relationship.
• Managed trade show preparation from booth asset orders to facility coordination.
• Project managed the execution of large orders (CRM entry, production, shipment and installation coordination).

• Responsible for generating and following leads via cold calls.
• Monitored market pricing, generated quotes and negotiated price.
• Oversaw sheet rentals for Southeast region (cleared customer credit, monitored inventory counts, coordinated shipments and returns etc.)
• The Sheet Rental program maintained a 10% growth in my tenure at Skyline Steel in comparison to 20% decline prior to my hiring.

Bachelors, Marketing, Business Administration

Activities and Societies: Pi Kappa Alpha Fraternity Intra-Fraternity Council

Education record