Cole Johnson Email & Phone Number

Atlanta, Georgia, United States

Synovus Financial Corp. is a financial services company based in Columbus, Georgia, with approximately $48 billion in assets. Synovus provides commercial and retail banking, investment, and mortgage services through 298 branches in Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus Bank, a wholly owned subsidiary of Synovus, has been recognized as one of the country's “Most Reputable Banks” by American Banker and the Reputation Institute. Synovus is on the web at synovus.com, and on Twitter, Facebook, and Instagram.

Atlanta, Ga

• Create, maintain and update all company web properties (main website, blog, landing pages and documentation pages) via Webflow CMS and readme.io.• Program managed the optimization of web traffic and SEO by analyzing data from Google Analytics and SEMRush• Own, monitor and optimize MacStadium’s social media presence via Mention and Pardot (Twitter, Instagram, Linkedin and Facebook). Program managed the development of content and campaigns.• Moderate content meetings and oversee content team’s regular creation of timely, industry related content in blog-post form• Program managed the creation of graphics for ads, website, social media and sales presentations.• Manage and develop sponsorship strategy and spend.• Segment customer and prospect base in Pardot and SalesForce for proper targeting.• Own, promote and manage Open Source program. Review and coordinate with applicants, mange logo page on website and ensure program guideline compliance from participants.• Program managed the creation and measurement of targeted, dynamic email drip campaigns via Pardot.

Norcross, Ga

• Main user and admin for: Hubspot, Hootsuite, SalesForce, UnBounce, AWeber, VisitorTrack• Program managed the development of numerous sales prospecting campaigns - targeted specific content and CRM workflows for several large multichannel ABM marketing campaigns.• Acted as SmartBIM’s liaison and project manager for all marketing agency projects and campaigns. • Program managed the SmartBIM website refresh (existing pages were re-designed and new pages were added).• Program managed the re-branding of SmartBIM's (now Concora) social media platforms.• Program managed the setup and implementation of SalesLoft - created emails for cadences, trained and provided support to sales team.• Responsible for compiling data, creating and sending out weekly marketing reports to executive team• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate• Experience in optimizing landing pages and user funnels (Unbounce & Hubspot)• Experience with A/B and multivariate experiments• Knowledge of website analytics tools (e.g., Google Analytics, Hubspot)• Working knowledge of HTML, CSS and Wordpress CMS• Demonstrated experience with graphic design utilizing Photoshop• Strong analytical skills and data-driven thinking• Up-to-date with the latest trends and best practices in online marketing and measurement

Greater Atlanta Area

• Manage large account base to ensure customer satisfaction and contract renewals resulting in consistent revenue growth• Maintain and organize customer records in the form of interactions, contact details and deal details in SalesForce to ensure a full pipeline of current and future sales opportunities• Collaborate with engineers and business units to design and present IT infrastructure solutions to customers and prospects via WebEx and face-to-face sales calls• Interact with lead generation teams to ensure leads are adequately and promptly followed up with to quickly capitalize on revenue growth opportunities• Utilize sales prospecting tools (LinkedIn, SalesLoft, RainKing) to constantly supply target lists.• Manage sales pipeline in order to forecast for monthly, quarterly and yearly quotas.

Atlanta, Ga

• Created, managed and measured automated email campaigns in Pardot and SalesLoft• Performed outbound sales activities - cold calling, lead follow-up, and opportunity qualifications within my specified territory - Ranked #1 – 2015 Lead Generation Nationally• Coordinated with Marketing and Sales teams to formulate prospecting strategies based off industry trends and data.• Built relationships and effectively communicated with territory sales team and management• Promoted to Team Lead where I oversaw a team of 7 others.

Acworth, Ga

• Assisted Marketing Manager in trade show management, marketing materials creation and the management of the sales-marketing relationship.• Managed trade show preparation from booth asset orders to facility coordination.• Project managed the execution of large orders (CRM entry, production, shipment and installation coordination).

• Responsible for generating and following leads via cold calls.• Monitored market pricing, generated quotes and negotiated price.• Oversaw sheet rentals for Southeast region (cleared customer credit, monitored inventory counts, coordinated shipments and returns etc.)• The Sheet Rental program maintained a 10% growth in my tenure at Skyline Steel in comparison to 20% decline prior to my hiring.

Bachelors, Marketing, Business Administration

Activities and Societies: Pi Kappa Alpha Fraternity Intra-Fraternity Council

Education record