Rich Lloyd work email
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Rich Lloyd personal email
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I've mostly worked in Client Services at agencies: starting at big, creatively-driven ad agencies, then at smaller creative tech agencies and more recently as an MD of businesses that offer end to end brand experiences (creative + platform). I've chosen this path because I enjoy applying strategic and creative thinking to every facet of a brand. I'm driven by this holistic approach to marketing, and bring a highly awarded creative background and in-depth knowledge of best practice technological experiences to my teams and clients. I'm also an MBA-level trained marketer with a Mini MBA in Marketing and Brand Management. I've recently enjoyed working as a Fractional CMO which has allowed me to apply this holistic background with greater impact than in my agency life.
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Chief Marketing OfficerAlcoveWhale Beach, Nsw, Au -
Fractional CmoRay White Jul 2023 - PresentSydney, New South Wales, AustraliaI’m consulting with Ray White on a number of things:- Research, Segmentation, Targeting, Positioning- Integrated Marketing Strategy- CX and touchpoint audit- Oversight of execution / refresh of creative assets- Tech stack audit- Product development e.g. Property Management revenue models -
Managing Director, Media.Monks Content AunzMedia.Monks Feb 2022 - Mar 2023Sydney, New South Wales, AustraliaMD for the Content business, focussing primarily on our Creative and Tech Platforms offeringWorking alongside my Data and Digital Media colleagues to offer clients (truly) seamless, end-to-end modern day marketing servicesTrying to apply creative and customer-centric thinking to every touchpoint Covering off a core tech stack of Google, Adobe and SalesforceExec Sponsor on key large accounts e.g. HCF, CBA, UNSWWide service offering allows for impartial recommendations on investment; with conversations flowing between creative assets, CDPs, CX audits, CMS, media-mix-modelling, automation and more -
MentorThe Trenches Sep 2019 - Jul 2022Sydney, AustraliaThe Trenches is a new cross-industry, free and inclusive mentoring initiative for young people working across Creative, Media, Consulting, Marketing, Publishing and Technology. It's done in partnership with Youngbloods. I'm a Mentor; here to support and develop a few Mentees as the next-gen culture of our industry. -
Managing DirectorBastion Interactive - Technology Led Experiences Jan 2021 - Feb 2022Sydney, New South Wales, AustraliaManaging Director of the creative interactive agency within Bastion Collective.Primarily running the integrated TTL team across Microsoft, Xbox, Domain and NSW Govt businessesAlso oversee all production of interactive assets e.g. sites, apps, campaign assets.Responsible for new business, team performance and regular financial reporting to the Board.
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Managing PartnerBanjo Advertising Jul 2017 - Jan 2021Sydney, AustraliaManaging Partner for the interactive division of Bastion Banjo.Running the Microsoft, AIA and NSW Govt businesses, amongst others.Won Award Pencil and Mumbrella Award for Best Face-to-Face Marketing for ‘Down to Test’ for NSW Govt. -
Interactive Awards JudgeAdnews Australia Jan 2017 - May 2019Sydney, Australia -
Managing DirectorTribal Worldwide Jan 2014 - Nov 2016AustraliaMD of 30-person creative tech agency within DDB Group and Omnicom network.Developed loyal, long-standing and well-paying lead agency clients on Westpac, Volkswagen and McDonald’s.Part of team on multi award-winning Australian campaigns for Volkswagen ‘Naked Ute’, Telstra‘Discovery Store’, RSL ‘Minute of Silence’ and ‘Radiant Return’ (Cannes, Clios, Spikes, FWA,Sydney Service Design Awards). -
Head Of Account ManagementLean Mean Fighting Machine Jul 2009 - Dec 2013London, United KingdomLed Account Management Department and oversaw key clients i.e. Unilever, Coca-Cola, DeBeers & Heineken.Managed Global Margarine account at Unilever; developed Global assets and flew to 8 keymarkets to sell into Local marketers.Won 3 awards on Unilever and Heineken (Domestos ‘Flushtracker’ & Forevermark ‘The InfinitePromise’).
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Ipa Council Member, Chairman Of Shadow Forum & Ipa 44 Club GroupIpa Jan 2011 - Aug 2013London, United Kingdom- Youngest member of IPA Council: a committee of 40 senior industry figures that represent the trade body and industry.- Chairman of the IPA 44 Club Group: a group that puts on talks to inspire and educate the industry newbies (most recently Chuck Porter and David Rowan – Editor of WIRED).
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Account DirectorJwt Sep 2004 - Jun 2009London, United KingdomPrimary Role:- Successfully entered into the highly competitive Graduate Scheme (top 1%)- Earmarked early as a creative enthusiast, so placed on accounts with highest profile creative pressure- Started on the fast-paced Vodafone team, then moved on to Kit Kat and finished by running the UK Smirnoff account- Led Smirnoff’s UK transition from Local to Global asset production with associated asset brand proposition development, Local sell-ins and asset production e.g. Smirnoff SeaSelected Results:- Full JWT Account Management training with associated IPA certificates- Developed award-winning classic ‘Have a break. Have a Kit Kat.’ advertising on TV and Print- Gunn Report: Top Ten Most Awarded Campaign Worldwide for Vodafone ‘Stop the Clock’- Account Director on $2m (production) Global Smirnoff Sea commercial with Danny Kleinman
Rich Lloyd Skills
Rich Lloyd Education Details
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Marketing -
Section4Mba Business Strategy In A Digital Age -
Mini Mba, Brand Management
Frequently Asked Questions about Rich Lloyd
What company does Rich Lloyd work for?
Rich Lloyd works for Alcove
What is Rich Lloyd's role at the current company?
Rich Lloyd's current role is Chief Marketing Officer.
What is Rich Lloyd's email address?
Rich Lloyd's email address is rd****@****ail.com
What schools did Rich Lloyd attend?
Rich Lloyd attended Marketing Week Mini Mba With Mark Ritson, Section4, Marketing Week Mini Mba With Mark Ritson, University Of Nottingham.
What skills is Rich Lloyd known for?
Rich Lloyd has skills like Digital Strategy, Integrated Marketing, Creative Strategy, Advertising, Digital Marketing, Online Advertising, Strategy, Account Management, Creative Direction, Management, Marketing Communications, Digital Media.
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Richard Lloyd
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Sydney, Nsw -
Richard Lloyd-Jones
Melbourne, Vic3leaseplan.com.au, lululemon.com.au, lululemon.com -
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