Rich Lloyd

Rich Lloyd Email and Phone Number

Chief Marketing Officer @ Alcove
Whale Beach, NSW, AU
Rich Lloyd's Location
Whale Beach, New South Wales, Australia, Australia
Rich Lloyd's Contact Details

Rich Lloyd work email

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About Rich Lloyd

I've mostly worked in Client Services at agencies: starting at big, creatively-driven ad agencies, then at smaller creative tech agencies and more recently as an MD of businesses that offer end to end brand experiences (creative + platform). I've chosen this path because I enjoy applying strategic and creative thinking to every facet of a brand. I'm driven by this holistic approach to marketing, and bring a highly awarded creative background and in-depth knowledge of best practice technological experiences to my teams and clients. I'm also an MBA-level trained marketer with a Mini MBA in Marketing and Brand Management. I've recently enjoyed working as a Fractional CMO which has allowed me to apply this holistic background with greater impact than in my agency life.

Rich Lloyd's Current Company Details
Alcove

Alcove

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Chief Marketing Officer
Whale Beach, NSW, AU
Employees:
31
Rich Lloyd Work Experience Details
  • Alcove
    Chief Marketing Officer
    Alcove
    Whale Beach, Nsw, Au
  • Ray White
    Fractional Cmo
    Ray White Jul 2023 - Present
    Sydney, New South Wales, Australia
    I’m consulting with Ray White on a number of things:- Research, Segmentation, Targeting, Positioning- Integrated Marketing Strategy- CX and touchpoint audit- Oversight of execution / refresh of creative assets- Tech stack audit- Product development e.g. Property Management revenue models
  • Media.Monks
    Managing Director, Media.Monks Content Aunz
    Media.Monks Feb 2022 - Mar 2023
    Sydney, New South Wales, Australia
    MD for the Content business, focussing primarily on our Creative and Tech Platforms offeringWorking alongside my Data and Digital Media colleagues to offer clients (truly) seamless, end-to-end modern day marketing servicesTrying to apply creative and customer-centric thinking to every touchpoint Covering off a core tech stack of Google, Adobe and SalesforceExec Sponsor on key large accounts e.g. HCF, CBA, UNSWWide service offering allows for impartial recommendations on investment; with conversations flowing between creative assets, CDPs, CX audits, CMS, media-mix-modelling, automation and more
  • The Trenches
    Mentor
    The Trenches Sep 2019 - Jul 2022
    Sydney, Australia
    The Trenches is a new cross-industry, free and inclusive mentoring initiative for young people working across Creative, Media, Consulting, Marketing, Publishing and Technology. It's done in partnership with Youngbloods. I'm a Mentor; here to support and develop a few Mentees as the next-gen culture of our industry.
  • Bastion Interactive - Technology Led Experiences
    Managing Director
    Bastion Interactive - Technology Led Experiences Jan 2021 - Feb 2022
    Sydney, New South Wales, Australia
    Managing Director of the creative interactive agency within Bastion Collective.Primarily running the integrated TTL team across Microsoft, Xbox, Domain and NSW Govt businessesAlso oversee all production of interactive assets e.g. sites, apps, campaign assets.Responsible for new business, team performance and regular financial reporting to the Board.
  • Banjo Advertising
    Managing Partner
    Banjo Advertising Jul 2017 - Jan 2021
    Sydney, Australia
    Managing Partner for the interactive division of Bastion Banjo.Running the Microsoft, AIA and NSW Govt businesses, amongst others.Won Award Pencil and Mumbrella Award for Best Face-to-Face Marketing for ‘Down to Test’ for NSW Govt.
  • Adnews Australia
    Interactive Awards Judge
    Adnews Australia Jan 2017 - May 2019
    Sydney, Australia
  • Tribal Worldwide
    Managing Director
    Tribal Worldwide Jan 2014 - Nov 2016
    Australia
    MD of 30-person creative tech agency within DDB Group and Omnicom network.Developed loyal, long-standing and well-paying lead agency clients on Westpac, Volkswagen and McDonald’s.Part of team on multi award-winning Australian campaigns for Volkswagen ‘Naked Ute’, Telstra‘Discovery Store’, RSL ‘Minute of Silence’ and ‘Radiant Return’ (Cannes, Clios, Spikes, FWA,Sydney Service Design Awards).
  • Lean Mean Fighting Machine
    Head Of Account Management
    Lean Mean Fighting Machine Jul 2009 - Dec 2013
    London, United Kingdom
    Led Account Management Department and oversaw key clients i.e. Unilever, Coca-Cola, DeBeers & Heineken.Managed Global Margarine account at Unilever; developed Global assets and flew to 8 keymarkets to sell into Local marketers.Won 3 awards on Unilever and Heineken (Domestos ‘Flushtracker’ & Forevermark ‘The InfinitePromise’).
  • Ipa
    Ipa Council Member, Chairman Of Shadow Forum & Ipa 44 Club Group
    Ipa Jan 2011 - Aug 2013
    London, United Kingdom
    - Youngest member of IPA Council: a committee of 40 senior industry figures that represent the trade body and industry.- Chairman of the IPA 44 Club Group: a group that puts on talks to inspire and educate the industry newbies (most recently Chuck Porter and David Rowan – Editor of WIRED).
  • Jwt
    Account Director
    Jwt Sep 2004 - Jun 2009
    London, United Kingdom
    Primary Role:- Successfully entered into the highly competitive Graduate Scheme (top 1%)- Earmarked early as a creative enthusiast, so placed on accounts with highest profile creative pressure- Started on the fast-paced Vodafone team, then moved on to Kit Kat and finished by running the UK Smirnoff account- Led Smirnoff’s UK transition from Local to Global asset production with associated asset brand proposition development, Local sell-ins and asset production e.g. Smirnoff SeaSelected Results:- Full JWT Account Management training with associated IPA certificates- Developed award-winning classic ‘Have a break. Have a Kit Kat.’ advertising on TV and Print- Gunn Report: Top Ten Most Awarded Campaign Worldwide for Vodafone ‘Stop the Clock’- Account Director on $2m (production) Global Smirnoff Sea commercial with Danny Kleinman

Rich Lloyd Skills

Digital Strategy Integrated Marketing Creative Strategy Advertising Digital Marketing Online Advertising Strategy Account Management Creative Direction Management Marketing Communications Digital Media Marketing Strategy Marketing

Rich Lloyd Education Details

Frequently Asked Questions about Rich Lloyd

What company does Rich Lloyd work for?

Rich Lloyd works for Alcove

What is Rich Lloyd's role at the current company?

Rich Lloyd's current role is Chief Marketing Officer.

What is Rich Lloyd's email address?

Rich Lloyd's email address is rd****@****ail.com

What schools did Rich Lloyd attend?

Rich Lloyd attended Marketing Week Mini Mba With Mark Ritson, Section4, Marketing Week Mini Mba With Mark Ritson, University Of Nottingham.

What skills is Rich Lloyd known for?

Rich Lloyd has skills like Digital Strategy, Integrated Marketing, Creative Strategy, Advertising, Digital Marketing, Online Advertising, Strategy, Account Management, Creative Direction, Management, Marketing Communications, Digital Media.

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