Drew Hendricks Email & Phone Number

United States

Arlington, Virginia, Us

As part of NSIN’s regional network team, the Oklahoma principal manages the Department of Defense’s collaborative efforts with entrepreneurial, academic, and technology stakeholders in the state and neighboring regions.

Norman, Oklahoma, Us

Consumer research: Instruction in concepts of research, survey and use of secondary and primary data sources as basis for formulating consumer research plans addressing marketing and communication goals. Contemporary problems: Expose students to an in-depth examination of critical issues in advertising: institutional, socio-cultural, legal and regulatory, economic, and continuing ethical problems - enabling students to think critically and independently about the often-controversial relationship between advertising and society. Ad Storytelling: Instruction in the development of message strategy and written executions. Emphasis on creativity, concept development, idea generation & principles of effective communication using words, pictures in a variety of print, social, digital and broadcast media.

Norman, Oklahoma, Us

Responsible for the design and execution of entrepreneurial programs (Startup Community, Startup Innovation Fund, Startup Accelerator, and Startup Incubator) to support OU-affiliated startups at every stage of their early growth. Lead campus and community outreach efforts for the OU Startup Programs and other I-Hub initiatives.

Oklahoma City, Ok, Us

Communication strategy development for studio’s flagship game, CasinoRPG. Duties include: research, community management, representative training, A/V production and studio spokesperson.Using qualitative and quantitative data from primary research, I created a plan convincing our largest spenders, primarily retirees and other social media skeptical groups, to engage with the studio's brand during interactive live streams on Twitch. In nine sessions we logged more than 1500 minutes of face-to-face interaction with our largest spenders. This led to a 15% increase in retention and 10% increase to spending during key months.

Washington, Dc, Us

Communication Strategy: Advised national leadership in initiating the Marines’ “Connecting with America” strategy; focusing recruiting and public affairs efforts to highlight the institutional and individual impacts of service at home and abroad. Strategy was implemented within 3 international campaigns, taught at recruiting schools and still drives their community engagement strategy.Account Executive: Created and executed marketing plans for 13 recruiting offices in three major markets. Piloted a media relations program with traditional and out-of-home media outlets worth $12 million in earned media, annually.Experiential Advertising + Project Management: Planned, negotiated contracts for and executed 70 experiential marketing events annually; driving national brand initiatives and directly impacting recruitment goals through lead generation - produced approximately 120,000 leads annually. Social Media Manager: First Marine public affairs officer to use live social media video streaming; increasing organic reach and engagement for community outreach programs more than 300%.Public Relations: Trained and advised 150 personnel, including executive leadership in: crisis communication, media relations and social media engagement. Team lead for media and external partnerships with: government agencies, education institutions, key businesses and community influencers.

Journalism/Art Direction: Produced various written and web media reflecting positive aspects of Marine Corps events, people, web sites and print publications. Coordinated high-profile military-civilian functions and served as a liaison between the Marine Corps and civilian media.Public Affairs: Assisted in the planning of public affairs communication strategies for various crisis situations including: pandemic influenza, hostile military actions and humanitarian relief efforts.

Master Of Business For Veterans - Mbv, Marketing/Marketing Management, General

Bachelor Of Arts In Journalism, Public Relations, Advertising, And Applied Communication

Joint Public Affairs Leadership, Communication And Media Studies

Technical Certification, Digital Communication And Multimedia

Trade Certification, Photojournalism, Public Affairs