Brand & Identity:• Market Research• Communication Audits• Brand Positioning & Strategy• Brand Architecture & Nomenclature• Brand & Product Naming• Messaging Strategy• Tagline & Brand Voice• Brand Identity• Graphic Language• Graphic Standards Documentation• ConsultingRetail Systems:• Brand Integration• Brand Management• Trend Forecasting• Fulfillment• Guidelines Documentation• Market Strategy• Packaging• Print Production• Program Building• Retail Displays• Retail Environments• Trade Show Environments• Sourcing• ConsultingWeb Development:• Market Research• Information Architecture & Site Plan• Use Cases• Content Strategy• Interface Design• Interaction Design• Asset and Content Development• Animation & Video• Content Management Systems• Usability Testing• SEO Optimization• Launch Strategy• Site Promotion• Quality Control• ConsultingMarketing Communications:• Annual Reports• Business Systems• Catalogs• Collateral• Direct Mail• Email Marketing• Environments• Information Graphics• Media Planning & Placement• Copy Development• Signage Systems• Studio Photography• Packaging• Promotions• Publishing• ConsultingSpecialties: Pica Design specializes in:• Retail Packaging for the Outdoor Market• Brand & Identity Systems• Content Management Systems for Web Sites• Creative Brainstorming & Design Consultation